Astro Pops

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Astro Pops are a candy made by Leaf Brands, LLC. Astro Pops were already known as the longest lasting lollipop on earth when the previous manufacturer, Spangler Candy, discontinued the product line in 2004.[1] Leaf Brands, LLC is re-launching the rocket pop and will begin shipping orders in June 2012.[2]

History

Astro Pops were first made in 1963 after two rocket scientists working on the space program in El Segundo, CA decided to quit their jobs and create the Astro Pop, modeling the pop after a three-stage rocket.[3] They built special equipment to speed up the production of the cone-wrappers at high-speed as well as other equipment they made by hand. Astro Pops were very unusual to manufacture because the cone-wrapper became the mold for the candy. Hot candy was poured directly into the wrapper, then a paper stick was added and capped off with a layer of wax.[4]

Astro Pops were created in the 1960s, at the same time in history when the space race was in full force. Millions of Astro Pops were sold because the manufacturers capitalized on this craze.[5]

In 1987, Spangler Candy (the makers of Dum Dum lollipops, Circus Peanuts and Safe-T Pops) acquired the Astro Pops brand from the Nellson Candy Company of Los Angeles, California.[6]

During the period from 1987 to 2004, Spangler expanded the Astro Pop line of suckers with flavors such as Sour Pop, Banana Split, and Caramel Apple.[7]

At the beginning of 2000, Spangler decided to reverse the shape of the Astro Pop, placing the stick at the tip of the pop, rather than the base. They felt it would give the consumer more surface area to lick.[8] Unfortunately, consumers weren’t too happy with the change.

In September 2004, Spangler discontinued the product line because they felt it wasn’t part of their ‘corporate strategy”.[9]

In 2010, Ellia Kassoff purchased the brand.[10] It is now part of Leaf Brands, LLC’s portfolio of brands.

Leaf has also expanded the Astro Pops franchise to include Astro Pop Asteroids (smaller bite-sized pieces), and Astro Pops Sodas.[3]

References