Breil (company)

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Breil is an Italian company of Binda Group: their products are watches, jewels, eyewear, and fragrances. This brand started in Milan in 1939.[1][2][3][4]

History and operations

The Breil Milano logo apply on a special edition of Renault Modus

The company started in 1942 when the first Breil watch was introduced; the name is from a Swiss place. Initially, company made a line of alarm clocks and, several years later ,in 1970, wristwatches. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches of its production from the Eiffel Tower in Paris to show that after a flight of 302 meters watches prove fully functional.

In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women; Monica Bellucci, Shana (singer), Carré Otis were the spokes models for this campaign.

In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.[5][6]

See also

Binda Group

References

External links

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