- This article was considered for deletion at Wikipedia on April 3 2014. This is a backup of Wikipedia:Breil_(company). All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Breil_(company), the first at Wikipedia:Wikipedia:Articles_for_deletion/Breil_(company).
History and operations
The company started in 1942 when the first Breil watch was introduced; the name is from a Swiss place. Initially, company made a line of alarm clocks and, several years later ,in 1970, wristwatches. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches of its production from the Eiffel Tower in Paris to show that after a flight of 302 meters watches prove fully functional.
In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women; Monica Bellucci, Shana (singer), Carré Otis were the spokes models for this campaign.