Carl Marci

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Dr. Carl D. Marci
Born April 26, 1969
Education

B.A. Columbia University
M.A. Oxford University

M.D. Harvard Medical School
Occupation co-founder, chairman, and Chief Science Officer of Innerscope Research, Inc., Boston, MA. Assistant Clinical Professor of Psychiatry, Harvard Medical School
Website
Innerscoperesearch.com

Carl D. Marci (born April 26, 1969) is a physician, neuroscientist, author and public speaker on topics of social and consumer neuroscience. He is the Chief Neuroscientist for Nielsen Consumer Research.[1] Previously, he was the co-founder, chairman, and Chief Science Officer of Innerscope Research. In addition to his work at Innerscope, Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital.[2] Formerly, he was the Director of Social Neuroscience at Massachusetts General Hospital,[2] and has been a visiting Lecturer at the MIT Media Lab. He also has published articles in peer-reviewed science journals,[3] and has given lectures nationally and internationally.[4] Marci is a member of the Aspen Global Leadership Network and a 2014 Henry Crown Fellow.[5]

Background

Marci finished his medical training and residency in Adult Psychiatry in 2001 and began the first part of his career as an academic physician with a focus on the patient-doctor relationship. His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy. One study, published in the Journal of Nervous and Mental Disease[6] found a relationship between high levels of physiologic concordance and empathy in a clinical population. He also conducted one of the few formal studies of the physiology of laughter during psychotherapy,[7] which was featured in the Harvard Gazette. Marci co-founded Innerscope Research in 2006. From 2008 to 2013, Marci served as CEO, building a global provider of consumer based neuroscience offering expertise in the use of biometrics, eye tracking, facial coding, fMRI and other technologies for measuring non-conscious processes related to media and marketing. Marci has created patented and novel research approaches and algorithms for capturing neurophysiological responses in multiple domains. His work with Innerscope on researching the emotions of Super Bowl advertising have been features nationally on Good Morning America,[8] CNN,[9] and MSNBC.[10][11]

In addition to his work at Innerscope, Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital.

Marci and Innerscope Research co-founder Brian Levine in 2013 introduced the Brand Immersion Model,[12] a neuroscience-informed model for understanding media engagement in a multi-screen multi-channel environment. The model found that emotional engagement was much stronger with television than online viewing, but television viewed with similar online content showed the strongest points of engagement.

Education

Marci received his B.A. in psychology at Columbia University, M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. with honors at Harvard Medical School.[13] He also has training in the use of biometrics and the neuroscience of emotion through two National Institute of Health fellowships.[no citations needed here]

Other accomplishments

Marci has presented at conferences sponsored by the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR, and the Festival of Media Global Event.[14] Marci was also a guest editor of Media Magazine [15] and the International Journal of Advertising Special Issue on Advertising and the Brain.[16] He has published articles in peer-reviewed science journals[3] and gives lectures nationally and internationally.[4][14][17][18]

References

  1. Dooley, Roger. "Nielsen Doubles Down On Neuro". http://www.forbes.com/sites/rogerdooley/2015/06/03/nielsen-doubles-down-on-neuro/. Retrieved 2015-09-25. 
  2. 2.0 2.1 "Massachusetts General Hospital - Doctor Profile - Dr. Carl Marci". Massachusetts General Hospital. http://www.massgeneral.org/psychiatry/doctors/doctor.aspx?id=18105#. Retrieved 20 January 2015. 
  3. 3.0 3.1 "Dr. Carl Marci Biography". http://www.eiconsortium.org/members/marci.html. Retrieved 20 January 2015. 
  4. 4.0 4.1 "Industry Leader Forum - NY Speakers". Advertising Research Foundation. Archived from the original on 21 January 2015. https://web.archive.org/web/20150121012751/http://m.thearf.org/ilf-2012-speakers. Retrieved 20 January 2015. 
  5. "Fellowship Program". The Aspen Institute. Archived from the original on 2 April 2015. https://web.archive.org/web/20150402175053/http://agln.aspeninstitute.org/fellows/carl-marci. Retrieved 17 March 2015. 
  6. Marci, Carl D.; Ham, Jacob; Mora, Erin; Orr, Scott P. (2007). "Physiologic Correlates of Perceived Therapist Empathy and Social-Emotional Process During Psychotherapy". Journal of Nervous and Mental Disease 195 (2). 
  7. Cromie, William J.. "Laughing it up in Therapy". http://news.harvard.edu/gazette/2004/10.21/01-laughter.html. 
  8. Roberts, Robin. "Innerscope in the News - Super Bowl XLIII Study - Good Morning America". https://www.youtube.com/watch?v=erNhussOd7Q. Retrieved 18 December 2014. 
  9. "'Emotional' response to Super Bowl ads". http://cnnpressroom.blogs.cnn.com/2012/02/09/emotional-response-to-super-bowl-ads/. 
  10. Hall, Tamron. "Dr. Carl Marci on MSNBC's "News Nation with Tamron Hall"". MSNBC. https://www.youtube.com/watch?v=dz73sC85Jrc&list=PL630642D6FA0E7CA2&index=11. Retrieved 4 February 2014. 
  11. "Why Cute Sells". Fox News. http://video.foxnews.com/v/3990790260001/why-cute-sells/?#sp=show-clips. Retrieved 17 March 2015. 
  12. "Steele, Audrey; Jacobs, Devra; Siefret, Caleb; Rule, Randall; Levine, Brian; Marci, Carl (December 2013). "Leveraging synergy and emotion in a multi-platform world". Journal of Advertising Research.". http://innerscoperesearch.com/wp-content/uploads/2014/04/Leveraging-Synergy-and-Emotion-in-a-Multi-Platform-World.-A-Neuroscience-Informed-Model-of-Engagement.pdf. 
  13. "Carl Marci, M.D.". https://www.linkedin.com/pub/carl-d-marci-m-d/1/84a/5b. Retrieved 20 January 2015. 
  14. 14.0 14.1 "Emotions Matter: Biometrics, Brains, and Behaviour". Nice, France: ESOMAR. 7 September 2014. http://www.esomar.org/events-and-awards/events/workshops.php?workshop_id=91. Retrieved 20 January 2015. 
  15. Dr. Carl Marci (April 13, 2011). "This Is Your Guest Editor on Brains". Media Post. http://www.mediapost.com/publications/article/148617/this-is-your-guest-editor-on-brains.html. Retrieved 20 January 2015. 
  16. Dr. Carl Marci (2008). "Minding the gap: the evolving relationships between affective neuroscience and advertising research". International Journal of Advertising: The Review of Marketing Communications 27 (3): 473–475. Template:Citation error. http://www.tandfonline.com/doi/pdf/10.2501/S0265048708080098A#.VL7asGTF9NE. Retrieved 20 January 2015. 
  17. "Nonconscious Impact Measurement Forum". New York, NY: Nonconscious Impact Measurement Forum. 6 November 2014. http://nimf.insightinnovation.org/speakers/. Retrieved 20 January 2015. 
  18. Carl Marci (September 12, 2014). "Novel Applications of Eye Tracking in Consumer Neuroscience". Keynote Speaker. Tobii Pro. http://www.tobii.com/en/eye-tracking-research/global/about-tobii-pro/tobii-conference/eyetrackbehavior-2013-tobii-eye-tracking-conference-on-behavioral-research/speakers-abstracts/. Retrieved 20 January 2015. Template:Dead link

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