Enjoy Life Foods

From Deletionpedia.org: a home for articles deleted from Wikipedia
Jump to: navigation, search


This article was considered for deletion at Wikipedia on October 6 2017. This is a backup of Wikipedia:Enjoy_Life_Foods. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Enjoy_Life_Foods, the first at Wikipedia:Wikipedia:Articles_for_deletion/Enjoy_Life_Foods. Purge

Wikipedia editors had multiple issues with this page:
The topic of this article may not meet Wikipedia's general notability guideline. But, that doesn't mean someone has to… establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention. (July 2010)

Primary sources


Enjoy Life Foods is an independently operated subsidiary of Mondelez International based in Chicago, Illinois that produces foods that are gluten-free and free from the top 8 most common allergens as defined by the FDA . All products are free from wheat, dairy, peanuts, tree nuts, egg, soy, fish, and shellfish, and made in a dedicated nut- and gluten-free bakery in Jeffersonville, Indiana.[1]

The company was co-founded by Scott Mandell and Bert Cohen in 2001 and sells its products in the United States, Canada, Australia, the UK, and online.[2]

Enjoy Life Foods caters to individuals with dietary restrictions, such as Gluten-Free Diets and nut allergies. The company is gluten-free certified by the Gluten Free Certification Organization (GFCO), Kosher-certified by the Chicago Rabbinical Council (cRc),[3] Halal-certified by Islamic Food and Nutrition Council of America (IFANCA),[4] and makes many products that are vegan friendly. In addition to its products, Enjoy Life Foods also offers resources for consumers to live a gluten-free and casein-free lifestyle.


The company was co-founded by Scott Mandell and Bert Cohen [5] as part of a class assignment for the MBA program at Northwestern University's Kellogg School of Management. The company developed products and created a dedicated nut- and gluten-free bakery in Chicago, Illinois. In January 2006, the company received independent gluten-free certification for all of its products from the Gluten Free Certification Organization by following a 10 parts per million (ppm) standard for gluten.[6]

Enjoy Life Foods initially launched with 12 items including cookies and snack bars to bagels. Since then, it has expanded to different foods including cookies, snack bars, trail mixes, chocolate bars, baking chocolate, baking mixes and lentil chips.[2]

The company was in the Inc. magazine's 500/5000 List of Fastest Growing Private Companies for three consecutive years starting in 2007.[7] On February 16, 2015, Mondelez International acquired Enjoy Life Foods for an undisclosed amount.

Media coverage

Enjoy Life Foods has been featured on Food Network's "Unwrapped".[8] The company was also briefly mentioned on ABC 7 Chicago[9] in June 2010, and on Planet Green's "Emeril Green" with Celebrity Chef Emeril Lagasse[no citations needed here].

Scott Mandell was also named as one of Crain's 40 under 40 for 2008.[10]

Dietary restrictions

All Enjoy Life Foods snacks are produced without gluten, wheat, dairy, peanuts, tree nuts, egg, soy, fish, shellfish, casein, sesame, sulfites, mustard, and lactose.[2]