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This article was considered for deletion at Wikipedia on November 26 2015. This is a backup of Wikipedia:Janrain. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Janrain, the first at Wikipedia:Wikipedia:Articles_for_deletion/Janrain. Purge


Janrain, sometimes stylized as JanRain, is a customer profile-management provider based in Portland, Oregon, in the United States. It was established in 2005.


Janrain was founded in Portland, Oregon in 2005 by Larry Drebes, who continues to serve as the company's chief executive officer (CEO).[1][2] The firm, whose name "references a wet January in Portland",[2] has been described as a "leading provider of customer profile and identity management".[3][4] According to Forbes, Drebes recognized the value of social media in 2004 and predicted the need for users to manage their online identities. He helped create the OpenID protocol, which has been called a "decentralized authentication method for the new Web".[1][5] Janrain was a founding member of the OpenID Foundation and has advocated for OpenID.[1][6] The privately held company has grown steadily since its inception.[7][8]

In December 2009, the startup raised a $3.25 million Series A round of funding from three American venture capital firms: DFJ Frontier, RPM Ventures, and Anthem Venture Partners. According to TechCrunch, the firms invested in Janrain's ability to "effectively mass market and sell authentication systems to website publishers based on OpenID and other online identity technologies".[1] The Oregonian and VentureBeat have reported that Janrain had 60 employees by mid-2011.[2][9] In August 2011, the company announced a $15.5 million funding round led by Emergence Capital Partners. The money was used to hire additional staff and enhance marketing efforts. Emergence founder Brian Jacobs also joined Janrain's board of directors. Funding to date totaled $18.7 million from the four aforementioned venture capital firms plus Timothy C. Draper and Drebes.[9] Janrain's sales "more than doubled" in 2012,[6] and the company expected an even faster sales growth rate for 2013.[2] Janrain had 170 employees by January 2013. That month, the firm received $33 million in new investment,[8] marking one of the largest venture capital rounds for an Internet company in Oregon.[2][10] Funding was led by Millennium Technology Value Partners with additional participation by the aforementioned DFJ Frontier and RPM Ventures, existing investors Emergence Capital and Anthem Venture Partners, plus Epic Ventures, Salesforce.com, and Split Rock Partners.[5][6] Including the 2013 investment, which was more than twice the amount of any venture investment in Oregon in 2012,[10] Janrain had raised $52–53 million and was noted as one of the "best-funded young technology" businesses in the state.[2][6] The company reportedly planned to use the money to expand its sales force and team of engineers, enhance its technology, and "take more chances by adding new features to its software and tackling new markets abroad".[2][6]

The Dekum Building in downtown Portland houses Janrain's headquarters

In February 2013, the Austin, Texas-based company Umbel announced its partnership with Janrain to combine the former company's "real-time audience insights" technology with the latter's "User Management Platform, providing actionable intelligence from rich social data, in real-time".[11] In December 2014, Janrain acquired the startup company Arktan for an undisclosed amount. Janrain began offering data services developed by both companies, which had worked together for "several years" prior to the acquisition.[7] According to Advertising Age, Janrain had grown to 160 employees, and Drebes said there would be no executive changes for Arktan's five employees.[7] Inc. reported that Janrain earned $14.3 million in revenue in 2014, had a three-year growth rate of 294%, and employed 135 people, 44 more than the year prior.[12] In 2015, the firm expanded its international reach by building a new data center in China. In September 2015, Portland Business Journal said Janrain's employee count was "around 120, most of them in Portland". The journal also said Janrain had raised $52.8 million to date from investors.[8]

The company's headquarters are housed within the Dekum Building (519 Southwest Third Avenue) in downtown Portland.[8] Janrain moved into the building in 2009, occupying the sixth floor. The company moved out of the sixth floor and into three others in February 2013.[13] According to Portland Business Journal, much of the office space's "funky" modern and Romanesque architecture existed previously,[14] though some updates were made when the company relocated.[15] The space has an open design, with glass walls for offices, a game room,[16] a spiral staircase connecting the two floors, and an atrium extending up to an eighth floor skylight.[14][17] It also has quiet, private spaces for nursing mothers, phone calls, or work rooms.[17] Conference rooms on one floor are named after mountains in the Pacific Northwest, while those on another level are named for Portland's bridges.[18] Janrain turned the basketball court on the building's fourth floor, left by the previous occupant Wieden+Kennedy,[19] into a conference room and meeting space.[20] Janrain is open to telecommuting, which the Portland Business Journal said is unique in Portland, where many growing technology companies are less open to employees working remotely.[21] The company has satellite offices in Frankfurt, London, and Paris.[22]


In December 2009, TechCrunch reported that Janrain's technology was being used for the websites of EMI Music, Fox News,[5] Kmart, Sears, and Universal Music Group.[1] Dr Pepper Snapple Group began using Janrain's identity management services for its digital properties in 2011.[7] Intel and MTV were also confirmed as clients in 2011.[9] In January 2013, Avis, BBC, the British public-service television broadcaster Channel 4, Comedy Central, Financial Times Fox, Fox Networks,[5] Mattel, NPR, the Pacific-12 Conference, Philips, Samsung,[10] and Whole Foods Market were confirmed as clients.[2][6] Pfizer became a client by the end of 2014,[7][12] and AMC was confirmed in September 2015.[8]


RPX, a software as a service (SaaS) platform for on-site OpenID account acceptance, has been described as Janrain's "flagship" product. More than 170,000 websites were using the solution by December 2009.[1] In 2011, VentureBeat described three of the company's products: "Janrain Engage", which enables social sharing; "Janrain Capture", which "scrapes and stores profile data in the cloud and allows companies to share social profiles across select web properties and partner sites"; and "Janrain Federate", which enables single sign-on for the aforementioned shared web properties.[9] In 2012, the company launched a "one-click sharing mechanism" for Facebook, giving users greater control over their sharing behaviors.[6] Janrain's services were used by more than 350,000 websites around the world by January 2013.[5][6] TechCrunch then reported that data collected by the company's technology from user log-ins helped clients "provide better on-site or in-app experiences for their users". Furthermore, the online technology news outlet said, "These experiences could include personalized offers or promotions based on user's social demographics data. Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities, and includes products for social login, profile data storage, registration, and single sign-on."[6]

Janrain's "social login" technology enables websites to offer registration with profiles from Facebook, Google,[5] LinkedIn, Twitter, and other social media sites. It uses profile data, such as a user's age, gender, interests, and location, to allow marketing professionals an opportunity to target advertising and messaging for products and services.[2][7] According to The OregonianTemplate:'s Mike Rogoway, Janrain "encourages its clients to minimize what they ask online visitors to share, at least initially, and to build trust". The company hired technology attorney Lewis Barr to serve as vice president for "legal and privacy matters, and charged him with keeping clients apprised of what's appropriate -- and what's legal -- when collecting digital information".[2]

In June 2014, the company launched "Janrain User-Generated Content" ("Janrain UGC"). According to Adweek, the service "allows brands to give their fans the ability to interact, comment on, and chat about content on their sites, with improved social context tools allowing them to easily discover friends’ activities on those sites. Marketers can also offer fans compelling reasons to register and share social data, allowing them to better create personalized brand experiences."[4] Features include comments, activity streams, live chat, social post curation, and redesigned social sharing.[4] The firm's "Social Profile Navigator" is a tool that provides users an overview of the data they are sharing on social media sites.[23] Arktan, which Janrain acquired in 2014, developed technology that analyzes Facebook data and enables comments, polls, and reviews, among other services. Arktan had also developed social television technology and partnered with Facebook in India on-air and online graphics generated using data from Facebook Keyword Insights API during the 2014 Indian Premier League cricket event.[7]


Inc. ranked Janrain number 264, number 455, number 723, and number 1,412 in its annual "Inc. 5000 Rank" for the years 2012 through 2015, respectively. The magazine's "Inc. 5000 Honors" for 2015 named Janrain a "Five-Time Inc. 5000 Honoree", number 109 for top companies in Portland, and number 19 for top companies in Oregon.[12] In January 2014, Janrain was named a winner of the CRM Watchlist 2014, which was compiled by Paul Greenberg for his ZDNet blog, "Social CRM: The Conversation".[24] Greenberg said Janrain's submission was the best-written of the year.[25] Janrain ranked number 73 and number 252 on Deloitte's "Technology Fast 500" in 2014 and 2015, respectively. Deloitte listed the company's growth rates as 1,741% (2014) and 291% (2015).[26][27]

In September 2014, O.C. Tanner named Janrain one of the "top 10 coolest companies to work for in Portland", saying it "focuses on customer success, employee success, product awesomeness, and company success—all of which drive the collaborative culture". O.C. Tanner noted the company's four core values—"passion, humility, collegiality, and ability"—and said its infrastructure supports primary business objectives while simultaneously providing an "environment that encourages employees to be innovative, creative and respectful to one another". Furthermore, O.C. Tanner wrote, "Every individual has a contributing role and impact in company success, and is provided the tools and encouragement to showcase the passion to get things done ... The commitment to innovation and technology is evident in the annual brainstorming and engineering blender activities that take place to encourage new ideas from every part of the company."[3] In 2015, Janrain was a finalist in the "Growth Stage" category at the annual Tom Holce Entrepreneurship Awards, which are presented by the Oregon Entrepreneurs Network.[28]

See also


  1. 1.0 1.1 1.2 1.3 1.4 1.5 Wauters, Robin (December 7, 2009). "Can OpenID Be Commercialized? Investors Bet $3.25 Million On JanRain". TechCrunch. http://techcrunch.com/2009/12/07/janrain-funding-openid/. Retrieved November 20, 2015. 
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Rogoway, Mike (January 14, 2013). "Janrain confirms $33 million venture round, plans to accelerate growth". The Oregonian (Portland, Oregon: Advance Publications). ISSN 8750-1317. http://www.oregonlive.com/silicon-forest/index.ssf/2013/01/janrain_confirms_33_million_ve.html. Retrieved November 20, 2015. 
  3. 3.0 3.1 "Top 10 Coolest Companies to Work for in Portland". O.C. Tanner. September 25, 2014. http://blog.octanner.com/culture/top-10-coolest-companies-to-work-for-in-portland. Retrieved November 20, 2015. 
  4. 4.0 4.1 4.2 Cohen, David (June 3, 2014). "Janrain Debuts User-Generated Content Platform". Adweek (Prometheus Global Media). ISSN 0199-2864. http://www.adweek.com/socialtimes/janrain-user-generated-content/435363. Retrieved November 20, 2015. 
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Taulli, Tom (January 14, 2013). "Janrain Raises $33 Million to Supercharge Social Media". Forbes (Forbes, Inc.). ISSN 0015-6914. http://www.forbes.com/sites/tomtaulli/2013/01/14/janrain-raises-33-million-to-supercharge-social-media/. Retrieved November 20, 2015. 
  6. 6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 Rao, Leena (January 14, 2013). "Janrain Raises $33M from Salesforce, and Others for Social Log-In Management Platform". TechCrunch. http://techcrunch.com/2013/01/14/janrain-raises-33m-from-salesforce-and-others-for-social-log-in-management-platform/. Retrieved November 20, 2015. 
  7. 7.0 7.1 7.2 7.3 7.4 7.5 7.6 Kaye, Kate (December 16, 2014). "Social-Data Firm Janrain Acquires Social-Tech Company Arktan Deal Will Allow Packaging of Products for Profile Management; Audience Targeting". Advertising Age (Crain Communications). http://adage.com/article/datadriven-marketing/social-data-firm-janrain-acquires-social-tech-company-arktan/296238/. Retrieved November 20, 2015. 
  8. 8.0 8.1 8.2 8.3 8.4 Spencer, Malia (September 17, 2015). "Cool Spaces: Janrain leaves its mark on an old downtown Portland building". Portland Business Journal. http://www.bizjournals.com/portland/blog/techflash/2015/09/cool-spaces-janrain-leaves-its-mark-on-an-old.html. Retrieved November 20, 2015. 
  9. 9.0 9.1 9.2 9.3 Kelly, Meghan (August 2, 2011). "Janrain logs $15.5M to help log you in through social networks". http://venturebeat.com/2011/08/02/janrain-social-login/. Retrieved November 20, 2015. 
  10. 10.0 10.1 10.2 Cook, John (January 14, 2013). "Janrain lands $33 million for social sign-in technology". http://www.geekwire.com/2013/janrain-raises-33-million/. Retrieved November 20, 2015. 
  11. "Umbel Partners with Janrain to Provide Secure, Actionable Social Alalytics". Umbel. February 19, 2013. https://www.umbel.com/resources/press-release/umbel-partners-with-janrain-provides-actionable-social-analytics/. Retrieved November 17, 2015. 
  12. 12.0 12.1 12.2 "Janrain". Inc. (Mansueto Ventures). ISSN 0162-8968. http://www.inc.com/profile/janrain. Retrieved November 20, 2015. 
  13. Template:Harvard citation no brackets (Thumbnail 13)
  14. 14.0 14.1 Template:Harvard citation no brackets (Thumbnail 5).
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  17. 17.0 17.1 Template:Harvard citation no brackets (Thumbnail 3)
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  22. "Contact Us". Janrain. http://janrain.com/about/contact-us/. Retrieved November 20, 2015. 
  23. Beck, Martin (July 25, 2014). "Cool Janrain Tool Shows The Data You Expose When You Log In Socially". Third Door Media, Inc.. http://marketingland.com/cool-janrain-tool-shows-exposing-log-socially-92949. Retrieved November 17, 2015. 
  24. Greenberg, Paul (January 13, 2014). "And the winners of the CRM Watchlist 2014 are....". ZDNet. http://www.zdnet.com/article/and-the-winners-of-the-crm-watchlist-2014-are/. Retrieved November 20, 2015. 
  25. Greenberg, Paul (March 25, 2014). "CRM Watchlist 2014 Winners: The Onesies – BPMonline, Janrain, and Lattice Engines". ZDNet. http://www.zdnet.com/article/crm-watchlist-2014-winners-the-onesies-bpmonline-janrain-and-lattice-engines/. Retrieved November 17, 2015. 
  26. "Deloitte's 2014 TechnologyFast500TM Ranking" (PDF). Deloitte. p. 3. http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2014-ranking-list.pdf. Retrieved November 20, 2015. 
  27. "Deloitte's 2015 Technology Fast 500 Ranking". Deloitte. http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/Technology-Fast-500-Winners-Ranking-List.pdf. Retrieved November 20, 2015. 
  28. Rogoway, Mike (October 22, 2015). "Oregon Entrepreneurs Network picks winners of annual Tom Holce awards". The Oregonian. http://www.oregonlive.com/business/index.ssf/2015/10/oregon_entrepreneurs_network_p.html. Retrieved November 20, 2015. 

Further reading

External links

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