Jump to: navigation, search

Jessie Paul

This article was considered for deletion at Wikipedia on February 8 2017. This is a backup of Wikipedia:Jessie_Paul. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Jessie_Paul. Purge
Jessie Paul
File:File:Jessie Paul.jpg
Nationality Template:IND
Alma mater IIM Calcutta
Occupation Writer, marketer, CEO of Paul Writer,[1][2][3][4][5][6] marketing consultant[7]
Known for Author of No Money Marketing,[8][9][10]
former CMO of Wipro,
marketing expert[11]
Website
Template:Url

Jessie Paul is a marketing expert,[12] founder[13] and CEO of the marketing advisory firm Paul Writer Strategic Advisory,[14][15][16][17][18] public speaker[19] and the author of the book No Money Marketing.[20][21] She was formerly Chief Marketing Officer of Wipro IT Business[20][22][23] and Global Brand Manager at Infosys Technologies Ltd.[24][25] She is also an Independent Director in the Board of Directors with SQS India BFSI Limited,[26] public company listed in both Bombay Stock Exchange(BSE) and NSE.

Education

Jessie Paul holds a bachelor's degree in Computer Science and an Engineering degree from National Institute of Technology, Tiruchirappalli,[27] and an MBA in Marketing from Indian Institute of Management Calcutta.[1]

Career

Paul was part of Wipro for four and a half years as chief marketing officer.[28] At Wipro, she was instrumental in globalizing Wipro's marketing team. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.[29] She wrote the book No Money Marketing (ISBN 9780070152700) on frugal marketing.[8]

Prior to working with Wipro, she had worked for almost 15 years in companies including O&M, Infosys and iGate.

In 2009 December, she quit Wipro Technologies to start her own venture, Paul Writer Strategic Advisory,[30][31] a marketing platform for B2B early-stage companies in the traditional and new media space like social blogging.[20]

Paul is considered an expert in brand globalization, and has been named one of the most influential women in information technology in India.[32]

Honors and awards

  • Chairman's Award, Infosys, 1998
  • DataQuest's list of most powerful women in IT in India, 2005
  • Business Today's List of Women Achievers in India, 2007
  • Speaker at Forbes Executive Women's Forum, ITSMA, IIM- K, IIM C, CSI
  • IT People's Award for Women in Leadership, 2008

References

  1. ↑ 1.0 1.1 "Executive profile — Jessie Paul". Bloomberg. https://www.bloomberg.com/research/stocks/private/person.asp?personId=22583671&privcapId=209503804&previousCapId=209503804&previousTitle=Gaglers,%20Inc.. 
  2. ↑ "CIOs can become great brand ambassadors: Jessie Paul CIOs can become great brand ambassadors: Jessie Paul". CIO magazine. March 23, 2016. http://www.cio.in/cio-tv/cios-can-become-great-brand-ambassadors-jessie-paul. 
  3. ↑ "Wanderlust: Jessie Paul, Managing Director, Paul Writer". The Economic Times. http://economictimes.indiatimes.com/magazines/corporate-dossier/wanderlust-jessie-paul-managing-director-paul-writer/articleshow/5725468.cms?from=mdr. 
  4. ↑ "Marketers split on e-comm ad war". The Hindu Business Line. http://www.thehindubusinessline.com/features/smartbuy/tech-news/marketers-split-on-ecomm-ad-war/article6475913.ece. 
  5. ↑ "It ends with the user". The Hindu Business Line. http://www.thehindubusinessline.com/catalyst/it-ends-with-the-user/article6639832.ece. 
  6. ↑ "Awards given for excellence in real estate marketing". The Hindu. http://www.thehindu.com/todays-paper/tp-national/tp-karnataka/awards-given-for-excellence-in-real-estate-marketing/article4839291.ece. 
  7. ↑ "Not in the lead: Maggi loses its magic as noodle of suspicion hits trust factor". The Hindustan Times. http://www.hindustantimes.com/india-news/maggi-loses-its-magic-as-the-noodle-of-suspicion-hits-home/article1-1355042.aspx. 
  8. ↑ 8.0 8.1 Vivek Kamath (Oct 29, 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. http://business.in.com/article/appraisals/10-reasons-to-read-jessie-pauls-no-money-marketing/6072/1. Retrieved 23 July 2010. 
  9. ↑ "Start-ups and shrewd marketing moves". The Hindu Business Line. http://www.thehindubusinessline.com/catalyst/startups-and-shrewd-marketing-moves/article2942974.ece. 
  10. ↑ "Low-budget marketing plan. 4 great tips". Rediff. http://www.rediff.com/money/slide-show/slide-show-1-low-budget-marketing-plan-4-great-tips/20090911.htm. 
  11. ↑ "Zomato sandwiched between Delhi and Bengaluru". afaqs. http://www.afaqs.com/news/story/40897_Zomato-sandwiched-between-Delhi-and-Bengaluru. 
  12. ↑ "Media-darling Infosys fights bad press". Business Standard. http://www.business-standard.com/article/companies/media-darling-infosys-fights-bad-press-114061100084_1.html. 
  13. ↑ "What’s in a name? E-lot, they say". The Times of India. http://timesofindia.indiatimes.com/tech/tech-news/Whats-in-a-name-E-lot-they-say/articleshow/46629205.cms. 
  14. ↑ "ET : The next generation of women entrepreneurs : JESSIE PAUL". The Economic Times. http://economictimes.indiatimes.com/the-next-generation-of-women-entrepreneurs/jessie-paul/slideshow/10178452.cms. 
  15. ↑ "No structured environment to work from home: Jessie Paul". Business Today. http://www.businesstoday.in/videos/knowledge-forum-on-hr/2015/jessie-paul-says-structured-environment-to-work-from-home/216798.html. 
  16. ↑ "Jessie Paul, CEO Paul Writer, the Biggest B2B Marketing Community in India: Three Golden Rules of Frugal Marketing". The Next woman. http://www.thenextwomen.com/jessie-paul-ceo-paul-writer-biggest-b2b-marketing-community-india-three-golden-rules-frugal-marketing/. 
  17. ↑ "Social media & privacy: How Twitter tattles hurt". The Economic Times. http://articles.economictimes.indiatimes.com/2011-12-11/news/30502407_1_social-media-raj-employee. 
  18. ↑ "Amazon gives big ad push to Kindle". The Mint. http://www.livemint.com/Money/pJp31I0FME6Bfa4sfCAYJM/Amazon-gives-big-ad-push-to-Kindle.html. 
  19. ↑ "Harvard Business School & Harvard Kennedy School India Conference 2016 Speaker : Jessie Paul, CEO Paul Writer". http://indiaconference.com/2016/speakers/jessie-paul/. 
  20. ↑ 20.0 20.1 20.2 Shelley Singh (10 Nov 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. http://economictimes.indiatimes.com/Corporate-Announcement/Jessie-Paul-quits-Wipro-to-start-own-venture/articleshow/5213972.cms. Retrieved 23 July 2010. 
  21. ↑ "Is Your Company Ready To Go Social?". Businessworld. http://www.businessworld.in/bw/2010_07_09_Is_Your_Company_Ready_To_Go_Social.html. Retrieved 23 July 2010. 
  22. ↑ "The future of marketing". The Hindu Business Line. http://www.thehindubusinessline.com/catalyst/the-future-of-marketing/article2432791.ece. 
  23. ↑ Shilpa Phadnis (Jan 23, 2017). "Vice-chairman TK Kurien to leave Wipro this month". The Times of India. http://timesofindia.indiatimes.com/business/india-business/vice-chairman-tk-kurien-to-leave-wipro-this-month/articleshow/56728655.cms. 
  24. ↑ "Advertising Interviews : Jessie Paul". exchange4media. http://www.exchange4media.com/advertising/interview.aspx?id=494. 
  25. ↑ "Techies all and loving it". The Hindu. http://www.thehindu.com/features/magazine/techies-all-and-loving-it/article1512066.ece. 
  26. ↑ "SQS India BFSI - Board of Directors". http://www.sqs-bfsi.com/investors/board-of-directors.php. 
  27. ↑ "Jessie Paul, Managing Director, Paul Writer". NASSCOM. http://www.nasscom.in/sites/default/files/Speakers/Jessie_Paul.pdf. 
  28. ↑ Akanksha Prasad (November 10, 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. http://www.ciol.com/News/Executive-Track/News-Reports/Wipros-CMO-Jessie-Paul-steps-down/101109127510/0/. Retrieved 23 July 2010. 
  29. ↑ "Jessie Paul quits Wipro as CMO to start own venture". siliconindia news. 10 November 2009. http://www.siliconindia.com/shownews/Jessie_Paul_quits_Wipro_as_CMO_to_start_own_venture-nid-62736-cid-30-sid-34.html. Retrieved 23 July 2010. 
  30. ↑ "Can Cocofly crack the 'Paper Boat Problem'?". The Economic Times. http://economictimes.indiatimes.com/magazines/brand-equity/can-cocofly-crack-the-paper-boat-problem/articleshow/56889875.cms. 
  31. ↑ "Jessie Paul: Creating An Indian B2B Community". http://www.womensweb.in/articles/interview-with-jessie-paul/. 
  32. ↑ "No Money Marketing Jessie Paul >About the Author". Tata Mcgrawhill. http://www.tatamcgrawhill.com/html/9780070152700.html. Retrieved 23 July 2010. 

External links

Retrieved from "http://deletionpedia.org/w/index.php?title=Jessie_Paul&oldid=89651"