Jump to: navigation, search

Kelley Weaver


This article was considered for deletion at Wikipedia on August 12 2016. This is a backup of Wikipedia:Kelley_Weaver. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Kelley_Weaver. Purge
Kelley Weaver
Born Kelley Elizabeth Coughlan
(1987-09-27) September 27, 1987 (age 31)
London, England
Residence California, U.S.
Alma mater University of Southern California
Occupation Template:Flat list
Spouse(s) Robert Hunter Weaver
Website
Template:Url

Kelley Weaver (born September 27, 1987, London, UK) ) is an American publicist and co-creator of the Pursecase, a fashion accessory that acts as a phone case and mini-purse.[1]

Weaver founded Melrose PR, a public relations firm based in Santa Monica, CA, whose clients include Athleta, Peets Coffee and Tea, True Food Kitchen, Free People and other brands.[2][3][4]

Biography

In 2012, Weaver and her partner Jenn Deese got the idea for Pursecase when they couldn’t find a wallet-style iPhone case to hold their phones. They created a prototype and in February 2013 launched a Kickstarter campaign to raise funding. They raised $35,000 of initial funding [5]

Pursecase is a silicone case that fits the iPhone 4/5/6/6+ and Samsung Galaxy but with a design like a mini-purse with gold chain that users can hang on their wrist. The phone case opens to feature a slim mirrored compartment that holds credit cards and cash.[6][7]

After launching Pursecase, Weaver and Deese appeared on ABC show Shark Tank, a reality show where contestants compete before a panel of famous entrepreneurs for investment money. Weaver and Deese pitched Pursecase on the episode that aired November 22, 2013 to potential investors.[8][9]

Venture Capitalist Kevin O’Leary and QVC entrepreneur Lori Greiner made an offer to back Pursecase. Weaver and Deese accepted the offer made by Greiner to back them with $55,000 in investment capital for a 15% stake in the company.[10]

Weaver appeared on QVC alongside Greiner to introduce the Pursecase to viewers and sold 7,000 units through the channel.[11][12][13]

The Pursecase has been sold through Bloomingdales and Kitson and is currently sold in the U.S., Japan, Dubai, The Netherlands and the Philippines.[14]

Personal Background

Weaver grew up in Kennebunkport, Maine, graduated from the University of Southern California in 2009 and founded Melrose PR in 2012.[15]

On September 13, 2014, Weaver married Robert Hunter Weaver in Kennebunkport, Maine.

References