Michael Boadi

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Michael Boadi (born 15 November 1969) is a session hairstylist and perfumer.


Boadi was born to Ghanaian parents in Paddington, London. Upon leaving high school, Boadi emigrated to New York and took up hair styling. Despite having no formal qualifications in the field, Boadi showed great talent and in 1994 made his major debut working with photographer Nick Knight for a Vogue magazine shoot.[1]

Following his establishment, Boadi has been in demand from and had his work published by fashion brands such as Gucci, Missoni, Chanel; in magazines including Vogue, W, I.D. and Pop.[2] Boadi has worked alongside photographers including Steven Klein, Mert Alas, Marcus Piggott, Bert Stern, Peter Beard and Mario Testino.[3] Boadi’s work has been previously modelled on Naomi Campbell, Kate Moss, Gisele Bündchen, Jennifer Lopez, Janet Jackson, Madonna, Björk and David Beckham.


Boadi to date has established two perfume brands; Boadicea the Victorious, and Illuminum

Boadicea the Victorious

Boadicea the Victorious was launched by Boadi in 2008. The brand drew inspiration from the legend of Boadicea. Boadi described the choice of Boadicea was due to the connotations of ‘strength’ and ‘Britishness’, exhibiting a ‘Year 3000 Celtic’ design.[4]


Boadi launched the “Illuminum” brand in 2011. The range classified scents according to four streams; citrus, floral, oud and musk. The Illuminum range contained 16 fragrances, with eight ingredients in each item.[no citations needed here]