Sit 'n Sleep

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company

Sit 'n Sleep is an American major mattress retailer chain in Southern California, founded in 1978 by Phil and Larry Miller, the latter currently the corporation's owner and chairman.

The chain is mainly known for its advertising, which features Larry and his accountant Irwin.[1] While he is hardly seen, Irwin is voiced by real accountant Irwin Zigmond.[2][3]

Corporate overview

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Sit 'n Sleep opened its first store in Culver City and as of January 2014, has 32 superstore locations in Southern California [4] and a 240000 sqft distribution center / corporate office in Gardena, California. Template:As of, the company employs over 300 people.[no citations needed here]The newest store in the Sit 'n Sleep chain is located in Burbank, California. This store opened in January 2014. [5]

Advertising

DPv2 loves original research.

The catchphrase "Sit 'n Sleep will beat anyone's advertised price or your mattress is FREEEEEEEEEEEEEE!!!"[6] originated shortly after the company's founding in response to a customer who asked Miller, "Is your price the cheapest?".[no citations needed here] Each of Sit 'n Sleep's advertisements includes this phrase. [7]

Most radio ads since 1996 also feature Miller's best friend and accountant Irwin.[3] These ads feature Larry and Irwin in what starts out as a mundane situation (or a situation relating to an upcoming holiday); Irwin tries to keep the subject on company profits, but Larry reaches far, sometimes torturiously far, to tie-in the "free mattress" angle into every discussion. At the end of each commercial, Irwin collapses and cries, "YOU'RE KILLING ME, LARRY!!!". He has begun to appear in the television commercials as well. For the 2005 Christmas season, Sit 'n' Sleep gave away free bobblehead dolls of Irwin, which said his catchphrase.[1]

When opening the Laguna Hills store, Miller made a joke about the exit near the Laguna Hills store on a radio ad. He mentioned that El Toro Road was renamed "El Snoro Road." That is an example of a forced tie-in.[no citations needed here]

Mattress brands

Sit 'n Sleep sells these brands of mattresses:

Merchandise

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Sales

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References

External links