Swachhta Ki Paathshala
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Swacchta Ki Paathshala is a part of Banega Swachh India, a five-year Corporate Social Responsibility initiative by Reckitt Benckiser that began on October 2, 2014. The primary objective of the Banega Swachh India programme is to improve the health and hygiene condition of around 100 million people by 2020 by undertaking behaviour change communication, providing product access, building capacity and creating infrastructure along with operation & maintenance.
- 1 Early Years Foundation Stage
- 2 Personal Social and Emotional Development
- 3 Knowledge and Understanding of the World
- 4 Physical Developments
- 5 The Need
- 6 Reckitt Benckiser’s Solution
- 7 Partners
- 8 Swachhta Ki Paathshala Programme
- 9 Swachhta Ki Paathshala Toolkit
- 10 Reach & Implementation
- 11 Brand Ambassador
- 12 Media Coverage
Early Years Foundation Stage
Early Learning Goals:
1.Personal Social and Emotional Development
2.Knowledge and Understanding of the World
Personal Social and Emotional Development
•Self-care – The children are first taught how to manage their own personal hygiene
•Behaviour and Self-control – They are then made to consider the consequences of words and actions for themselves and others
•Making relationships – They are asked to work as part of a group or class, taking turns and sharing fairly, understanding that there need to be agreed values and codes
Knowledge and Understanding of the World
Exploration and investigation – The children are encouraged to ask questions about why things happen and how they work
•Using equipment and materials – Children are then trained to handle tools and objects safely and with increasing control
•Health and bodily awareness – They are also made to recognise the importance of keeping healthy and how to manage it
About 50% of India’s total population has no access to a toilet and 123,000 children die a year from diarrhoea (Save The Children) and poor sanitation costs the Indian economy about $50 billion every year (World Bank).
Reckitt Benckiser’s Solution
To address these health and hygiene issues, RB committed a £10 million investment to improve the health and hygiene of around 100 million people in India. It collaborated with interactive curriculum experts, Butterfly EduFields & XSeed to develop and design a modular school education programme for children, the future citizens of the country. It also tied up with NDTV to publicise the event so that more and more people can benefit from the initiative. This collaboration is to address the challenging task of helping children learn and imbibe good practices from the beginning so that they can become agents of change tomorrow.
Butterfly EduFields, a social enterprise founded by alumni from IIT- IIM, bridges the learning divide & brings about Intellectual Inclusion. It creates innovative ‘hands-on-learning’ Do-It-Yourself Kits tailored to school curricula for grades 1 to 10. Their ‘rote to real' tools and project kits were commended by Dr.APJ Kalam.
XSEED is an organization which believes that skills are built through repeated experiences of trying things on one’s own. It runs proven and research-based academic programmes for schools that build thinking skills & problem-solving confidence in children.
New Delhi Television is a pioneer in India’s news television. It is known for helming several social issues like the 7 Wonders of India, Save Our Tigers, the Greenathon, Support My School, Health4U campaigns and the Road to Safety campaigns among others.
Swachhta Ki Paathshala Programme
The objective of the Swachhta Ki Paathshala is to trigger the right set of behaviour change required for the overall development of children. The programme, designed by XSeed Education, is directed towards empowering school children by creating awareness about hygiene practices, so that they, in turn, can educate the wider families and community. It comprises the following modules:
Personal Hygiene: Starting with the basics, this module teaches children about habits of personal upkeep like washing hands, brushing teeth, bathing & cleaning the body thoroughly. It talks about how and why they are so important
Hygiene at Home: Charity begins at home. This lesson is about using the toilets, keeping them clean, consuming clean food and water, eating neatly & hygienically, keeping the home clean etc. It also teaches children the importance of discarding waste, cleaning animals and saving electricity.
Hygiene at school: This module educates children about the conduct and hygiene practices to be followed at school. From cleaning the classroom & playground to using the toilets cleanly and keeping the entire premises clean.
Hygiene in Illness: One of the most important lessons of the curriculum, this module talks about the existence of germs, how they spread, the threat they pose and how to prevent getting sick due to them. Since a lot of children die to diarrhea in India, there is a special lesson dedicated to taking care of those afflicted with diarrhea. It educates on other health issues like first aid, fever treatment and contagious diseases as well.
Hygiene in neighbourhood: The fifth module talks about how essential it is to keep the surroundings and public places clean. It also discusses the widespread problem of pollution and the importance of growing & caring for plants as a necessity for the eco-system.
These modules consist of the following material:
•Student workbook: A workbook that demonstrates various hygiene and health issues with the help of illustrations
•Teachers curriculum manual: A step-by-step instruction booklet for the teachers’ reference, including special stories or activities as additional resources
•Awareness material such as Teaching aids: Additional tools of learning like posters in different languages to aid better learning & understanding for the children
Swachhta Ki Paathshala Toolkit
Butterfly EduFields has created several interactive toolkits for a more engaging and practical method of learning for children. Through working models, puzzles and other interesting activities, these kits effectively teach hygiene techniques or impart health tips to children.
Spread of germs
An activity that shows the transfer of germs from one hand to another, depicting the germs with colourful glitter. This activity helps children realize how important it is to wash hands not only with water but with soap.
Hand washing puzzle
A jigsaw puzzle challenge to assemble the replica of a colourful hand. The areas on the hand depicted in different colours represent the germ hotspots & the portions that tend to get missed out during hand washing. For example, the 'Red zones' on the hands indicate where germs accumulate the most. These places need proper scrubbing and hence children are sensitized towards the correct hand washing technique, highlighting the areas that require more attention.
An interesting activity that entails making the model of a human set of teeth & helps knowing about the different types of teeth. The model can be used to demonstrate how food gets stuck in the gaps & on to the teeth and can also be used to sensitize children regarding the proper technique for brushing
Water Purification puzzle
This is a jigsaw puzzle on different sources of the water. This activity sensitizes children to the dangers of drinking water without purification
Children learn to assemble and build a working model of a three pot water filter, which demonstrates one of the basic forms of filtering water and shows importance of purification. This is to make them understand about the 'invisible' things in the water and what it takes to filter them out.
Reach & Implementation
It aims to reach 25 million people, 10,000 primary schools (including 50,000 teachers), 10 million families and 2.5 million children by 2020.
In order to increase its reach, the teachers’ curriculum manual is developed and translated in 4 different languages: Hindi, English, Tamil and Telugu and will soon be available in Marathi as well. It is being implemented in five states - Rajasthan, Bihar, Telangana, Andhra Pradesh, Tamil Nadu and will be implemented in Maharashtra as well
The Delhi government has already adopted this program and will be taking it up in all their schools.
Superstar Amitabh Bachchan is the official brand ambassador of the Banega Swachh India campaign and commending the inititiative, he said, “I believe that when children are taught something and they go and tell their elders about it, the chances of the elders listening and changing their habits are higher.”
Amitabh Bachchan also helmed the first session of the Swachhta Ki Paathshala to pave the way for a change in behaviour. In the session, he talked about many issues like the importance of personal hygiene (especially washing hands with soap), taking up the responsibility of cleaning a small area every day, leaving the bathrooms spic and span after using them among other things. He also said, “Making this (hygiene and health) a subject, a part of the curriculum in your studies is a very welcome step. When we inculcate our youngsters with some kind of civics, whether on discipline, cleanliness or hygiene, somewhere down the line there is an effect on whatever academics they are pursuing.”
The Swachhta Ki Paathshala was widely covered by the media including Times of India, IBN Live, Economic Times, and Dainik Jagran among others.