Difference between revisions of "Yoast SEO"

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{{Article for deletion/dated|page=Yoast SEO|timestamp=20200724173646|year=2020|month=July|day=24|substed=yes|help=off}}
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{{Use mdy dates|date=November 2016}}
{{Infobox software
| name = Yoast
| logo = Logo of Yoast.png
| developer = Yoast BV
| released = {{Start date and age|2007|df=yes}}<ref name="PCTech">{{cite news |title=Yoast SEO And All in One SEO Pack — What to Choose? |url=https://pctechmag.com/2020/06/yoast-seo-and-all-in-one-seo-pack/ |accessdate=3 August 2020 |publisher=PC Tech Group Ltd |date=26 June 2020}}</ref>
| genre = [[Search-engine optimization]]
| latest_release_version = 14.6.1 <ref>{{Cite web |url=https://wordpress.org/plugins/wordpress-seo/ |title=Yoast SEO - WordPress plugin |access-date=2020-07-21}}</ref>
| latest_release_date = {{release date and age|df=yes|2020|07|21}}
| license = Free and Premium versions
| platform = WordPress
| website = {{URL|https://yoast.com}}
}}{{Multiple issues|{{Advert|date=January 2020}}
{{Self-published|date=January 2020}}}}
'''Yoast SEO''' is a [[search engine optimization|search engine optimization]] (SEO) [[Plug-in (computing)|plug-in]] for [[WordPress]]. The plugin has five million active installations and has been downloaded more than 202 million times.<ref>{{cite web|last=Lotze|first=Kristen|date=October 9, 2018|title=The best WordPress plugins: A guide for businesses|url=https://www.techrepublic.com/article/hed-the-best-wordpress-plugins-a-guide-for-businesses/|access-date=December 8, 2018|website=[[TechRepublic]]}}</ref><ref>[https://wordpress.org/plugins/wordpress-seo/advanced/ WordPress Plugin advanced view]</ref>
== History ==
Yoast SEO created its first All in One SEO Pack plugin in 2007 - originally named WordPress SEO: it was developed as a WordPress plugin by SEO consultant [[Joost de Valk]]<ref name="PCTech"/><ref name="joost"/> In 2012, the plug-in was renamed Yoast SEO. In 2012, a  [[premium business model|premium version]]  of the plug-in was launched.<ref name="joost">[https://yoast.com/about-us/history/ Yoast: About Us]</ref>
In 2015, Yoast hosted the first YoastCon conference which was hosted at the [[Lindenberg Nijmegen Culture House]] in [[Nijmegen, Netherlands]]. In 2015 a flaw was discovered in version and earlier versions. The flaw could have left users of Yoast SEO open to hackers and was discovered by a security consultant.<ref name="pcworld">{{cite news |last1=Constantin |first1=Lucian |title=Over a million WordPress websites at risk because of flaw in popular SEO plug-in |url=https://www.pcworld.com/article/2896156/over-a-million-wordpress-websites-at-risk-because-of-flaw-in-popular-seo-plugin.html |accessdate=3 August 2020 |agency=PC World |publisher=IDG Communications, Inc. |date=12 March 2015}}</ref>
YoastCon 2017 and 2019 were held at De Vereeniging in Nijmegen.<ref>https://yoast.com/yoastcon/</ref>
== Company ==
Yoast SEO can trace its origins to 2005 when Joost de Valk launched a website named "joostdevalk.nl".<ref name="incomediary">{{cite news|url=http://www.incomediary.com/joost-de-valk-successful|title=How Joost de Valk became a successful internet entrepreneur|website=incomediary.com|last=Dunlop|first=Michael|accessdate=December 8, 2018}}</ref> After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010.<ref>{{cite news|url=http://1stwebdesigner.com/joost-de-valk-shares-success-story-yoast/|title=Joost de Valk, founder of Yoast, shares his success story|date=March 15, 2016|publisher=First Web Designer|accessdate=December 8, 2018}}</ref><ref>{{cite web|url=https://www.clickz.com/37-seo-experts-those-in-the-know-follow/29353/|title=37 SEO Experts Those in the Know Follow|date=October 7, 2014|last=Eisenberg|first=Bryan|website=[[ClickZ]]|accessdate=December 8, 2018}}</ref>
Initially, Yoast focused on SEO consultancy<ref>{{cite web|url=https://yoast.com/about-us/history/|title=History of Yoast}}</ref> and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of Yoast SEO was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin.<ref>{{cite news|publisher=WP Tavern|url=https://wptavern.com/syed-balkhi-acquires-google-analytics-by-yoast-renames-to-monsterinsights|title=Syed Balkhi Acquires Google Analytics by Yoast, Renames to MonsterInsights|last=Chandler|first=Jeff|date=April 14, 2016}}</ref>
According to Yoast, as of September 2018 they have almost 100 employees of which 85 are based in their HQ in [[Wijchen]], [[Netherlands]].<ref>{{cite news|url=https://www.gelderlander.nl/wijchen/internetbedrijf-yoast-neemt-wijchens-plein-over~a86f7776/|title=Internetbedrijf Yoast neemt Wijchens plein over|date=September 2018}}</ref>
== Reception ==
The software runs on more than 9 million sites and on 11.4% of the top 1&nbsp;million sites in the world.<ref>{{cite web|url=https://trends.builtwith.com/widgets/Yoast-WordPress-SEO-Plugin|publisher=[[BuiltWith]]|title=Yoast Plugin Usage Statistics|accessdate=July 2, 2018}}</ref> On WordPress alone, it has amassed over five million downloads. Its software was rated "5 out of 5" by [[Syed Moiz Balkhi]], founder of WPBeginner, a blog for new users to the [[WordPress|WordPress platform]].<ref>{{cite news|url=http://www.wpbeginner.com/blueprint/wordpress-seo-by-yoast/|title=WordPress SEO by Yoast|last=Balkhi|first=Syed|publisher=WPBeginner}}</ref> Michael David, the author of ''WordPress Search Engine Optimization'' (2015) book, referred to it as "the granddaddy of all SEO plugins".<ref>{{cite book|url=https://books.google.com/books?id=CQSACwAAQBAJ&pg=PA264|title=WordPress Search Engine Optimization|first=Michael|last=David|page=264|publisher=Packt Publishing Ltd|year=2015|isbn=978-1-78588-764-2|via=Google Books}}</ref>
The free Yoast SEO WordPress plugin has been recommended for bloggers.<ref name="Bloggers">{{cite book |last1=Calvert |first1=Steph |title=Easy SEO for Bloggers |date=18 February 2014 |publisher=Hearts and Laserbeams |page=11 |edition=Second}}</ref><ref name="Geek">{{cite web |last1=Dinich |first1=Michael |title=How to Start a Blog in 10 Easy Steps |url=https://yourmoneygeek.com/how-to-start-a-blog-steps/ |website=Yourmoneygeek.com |publisher=Your Money Geek |accessdate=3 August 2020}}</ref> In 2020, the Yoast plugin is recommended as an essential app for those who use WordPress.<ref name="Numberone">{{cite web |last1=May |first1=Tom |title=Best WordPress plugins of 2020 |url=https://www.techradar.com/best/best-wordpress-plugins |website=techradar.com |publisher=Future US, Inc. |accessdate=3 August 2020}}</ref><ref name="Numberthree">{{cite web |title=24 Must Have WordPress Plugins for Business Websites in 2020 |url=https://www.wpbeginner.com/showcase/24-must-have-wordpress-plugins-for-business-websites/ |website=wpbeginner.com |publisher=WPBeginner LLC |accessdate=3 August 2020}}</ref>
== See also ==
* [[Automattic]]
* [[Akismet]]
== References ==
==Further reading==
*{{cite book |year=2019|title=WordPress SEO  |location=London|publisher=linkedin.com}}
*{{cite book |last1=Aull|first1=Jacob|year=2014|title=WordPress SEO Success  |location=United Kingdom|publisher=QUE  |id=ISBN 9780789752888}}
*{{cite book |last1=Sabin-Wilson|first1=Lisa|year=1996|title=WordPress All In One for Dummies 4th Edition |location=Hoboken, New Jersey|publisher=John Wiley & Sons inc. |id=ISBN 978-1119553151}}
==External links==
*[https://www.techradar.com/best/best-wordpress-plugins Best WordPress plugins of 2020]
*[https://www.wpbeginner.com/showcase/24-must-have-wordpress-plugins-for-business-websites/ 24 Must Have WordPress Plugins for Business Websites in 2020]
*[https://yoast.com/wordpress-seo/#utm_source=wordpress.org&utm_medium=referral&utm_term=wordpress-seo-post&utm_content=details&utm_campaign=wordpress-org-general WordPress SEO: the definitive guide]
[[Category:Free software companies]]
[[Category:Search engine optimization]]
[[Category:2010 software]]
[[Category:Blog software]]
[[Category:Content management systems]]
[[Category:Free content management systems]]
[[Category:Free software programmed in PHP]]
[[Category:Information technology companies of the Netherlands]]
[[Category:Website management]]

Latest revision as of 06:25, 6 August 2020

Hurray! It looks like this article has survived the deletionist battle. Check Yoast SEO on English Wikipedia.