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This article was considered for deletion at Wikipedia on October 5 2016. This is a backup of Wikipedia:AdRoll. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/AdRoll, the first at Wikipedia:Wikipedia:Articles_for_deletion/AdRoll. Purge


AdRoll is a privately held global technology company. It provides advertisers retargeting products for cross-platform, cross-device display advertising.[1][2] Its marketing platform enables businesses to use their own website data on consumer behavior to create personalized ad campaigns.[3]

AdRoll was established in 2007 in San Francisco, CA where it is currently headquartered.[3] Its founding team consists of CEO Aaron Bell,[4] President and CMO Adam Berke, COO and CFO Peter Krivkovich, and CTO Valentino Volonghi.[5] AdRoll has since opened offices in New York, Sydney, Dublin, London and Tokyo and has over 500 employees.[6]


AdRoll was founded in March 2007 in San Francisco, CA. It originally launched as a social advertising network with an objective of helping niche publishers attract advertisers.[7] AdRoll started to gain traction when it shifted into the retargeting space in 2009 with its introduction of the "RoundTrip" product.[8] By 2012 AdRoll had onboarded 3,500 advertisers and it opened its second office in New York, New York in February 2013.[9] Four months later it bought Bitdeli, a big data analytics platform.[10][11] AdRoll's growing international client base spurred the opening of an EMEA headquarters in Dublin, Ireland in October 2013.[12] AdRoll finalized its second and latest acquisition in SaaS user retention company Userfox in January 2014.[13] Responding to a trend of growing smartphone usage around the globe, AdRoll launched a beta phase mobile offering in February 2014 that allows its advertisers to retarget consumers across different devices.[14] AdRoll opened its fourth office in March 2014 in Sydney, Australia.[15] expansion of its Dublin office which when implemented would take the number of people employed to 220 in Dublin, and 540 in total.[16]

AdRoll has partnered with over 60 advertising exchanges and networks including Google DoubleClick (AdX), Facebook Exchange (FBX), Facebook Website Custom Audiences (WCA), Yahoo, MSN, Twitter, and AppNexus to provides its clients access to 98% of the web.[17] It currently serves over 25,000 advertisers in over 100 countries.[3][18][19]


AdRoll has received $89 million in funding since inception.[3] Its investors include Foundation Capital, IVP, Accel Partners, Merus Capital, GlenMede, Northgate Capital and Peter Thiel.[3][20]

Awards and recognition

  • AdRoll named a Fastest Growing Company by Inc. Magazine (2012 & 2013)[21][22]
  • AdRoll ranked #80 in Inc. National HirePower Awards (2013)[23]
  • Aaron Bell named Most Promising CEO under 35 by Forbes (2013)[24]
  • AdRoll named a Best Place to Work by San Francisco Business Times (2013 & 2014)[25][26]
  • Aaron Bell named Entrepreneur of the Year Northern California Finalist by Ernst and Young (2013 &2014)[27][28]
  • Aaron Bell named Best CEO by San Francisco Business Times' Tech and Innovation Awards (2014)[29]
  • AdRoll named a Best Place to Work in NY Tech by Internet Week New York (2014)[30]


  1. "AdRoll Features". Retrieved 20 June 2014. 
  2. "AdRoll Offers Mobile Ad Retargeting On Facebook". Retrieved 20 June 2014. 
  3. 3.0 3.1 3.2 3.3 3.4 "AdRoll CrunchBase". Retrieved 18 June 2014. 
  4. "Aaron Bell, AdRoll Founder and CEO". Retrieved 5 October 2016. 
  5. "AdRoll Team". Retrieved 18 June 2014. 
  6. Cite error: Invalid <ref> tag; no text was provided for refs named hottest pre-ipo
  7. "Adroll: The Social Ad Network (Beta Invites)". Retrieved 26 June 2014. 
  8. "Browse Before You Buy? Adroll's RoundTrip Is Targeting You.". Retrieved 26 June 2014. 
  9. "Ad Retargeter AdRoll: We Quadrupled Revenue Last Year, Now Profitable". Retrieved 26 June 2014. 
  10. "Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli". Retrieved 24 June 2014. 
  11. "AdRoll Acquires Bitdeli, Enhances Data Power". Retrieved 24 June 2014. 
  12. "AdRoll to move to bigger Dublin offices – halfway to year one employment goal". Retrieved 24 June 2014. 
  13. "userfox has joined AdRoll". Retrieved 24 June 2014. 
  14. "AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns". Retrieved 24 June 2014. 
  15. "AdRoll: Australia an 'early battleground' for retargeting leadership". Retrieved 24 June 2014. 
  16. "AdRoll to boost employment at Dublin headquarters to 220". Dublin News. Retrieved 26 June 2014. 
  17. "AdRoll FAQ". Retrieved 18 June 2014. 
  18. "10k Customers, 100 Countries, $100M+ Run Rate on 10/10". Retrieved 19 June 2014. 
  19. "AdRoll Taps 2 Ex-Googlers To Lead New Japan Office". Retrieved 5 October 2016. 
  20. "After Raising $70 Million, AdRoll Looks To Be The Acquirer, Not The Acquired". Retrieved 20 June 2014. 
  21. "The 2013 Inc. 5000 List". Retrieved 26 June 2014. 
  22. "The 2012 Inc. 5000 List". Retrieved 26 June 2014. 
  23. "Meet the Job Creators". Retrieved 26 June 2014. 
  24. "Most Promising CEOs Under 35". Retrieved 26 June 2014. 
  25. "Best Places to Work 2014". Retrieved 26 June 2014. 
  26. "Best Places to Work 2013 Winners". Retrieved 26 June 2014. 
  27. "EY announces Entrepreneur Of The Year® semifinalists in Northern California". Retrieved 17 July 2014. 
  28. "EY announces finalists for EY Entrepreneur Of The Year™ 2014 in Northern California". Retrieved 17 July 2014. 
  29. "AdRoll helps give small businesses a big presence". Retrieved 17 July 2014. 
  30. "Internet Week New York". Retrieved 5 October 2016. 

Further reading

External links