BORN Group

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This article was considered for deletion at Wikipedia on October 21 2019. This is a backup of Wikipedia:BORN_Group. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/BORN_Group, the first at Wikipedia:Wikipedia:Articles_for_deletion/BORN_Group. Purge

Original short description: "British design and multi-channel marketing company"


BORN Group or BORN, formerly known as Group FMG,[1] is a creative design, content production and commerce solutions company. BORN also provides system integration services, easing the adoption of complex systems by e-commerce vendors.[2][3] Part of the company's business model involves low-cost outsourcing to India.



The company created a multi-channel marketing content platform called "Ceros", a page-turning digital magazine/catalog that embeds dynamic content, social media and ecommerce.[4] In June 2012 Kara Swisher reported that Crowdfusion had acquired and changed its name to Ceros; at the time, the Ceros unit of FMG had twelve employees.[5]

Other products

  • VIP4, developed by FMG's Colour Systems unit, a flatplanning tool which supports collaborative workflows[6]
  • ICE MAPP and ICE CAPP, online and mobile application production tools which create resources combining rich media, e-commerce and social media[no citations needed here]


Colour Systems was in 2003 self-described as having been "at the forefront of magazine publishing pre-press production", presumably in the United Kingdom, for about thirty-years.[7] At that time, Colour Systems formed a three part media organization, Fresh Media Group, based in Islington (London),[8] consisting of Colour Systems, Size Creative and Applecart Solutions.[7] A couple of years later, in 2005, Fresh Media Group extended its services to the United States through subsidieary 291 Digital.[8] In 2009, Fresh Media Group, which had been known by the FMG abbreviation for some time,[9] rebranded its four subsidiaries, having established unit BigKid since it's establishment in 2003, under a new company name, FMG.[10] FMG was subsequently purchased by a private-equity group, at which time it rebranded once more, to the BORN Group.[11]

With respect to the terms "FMG" and "Group FMG", a self-published press release indicates that Group FMG had been founded in 1987,[1] which is not consistent with independently published information reported above.


  1. 1.0 1.1 Template:Cite press releaseTemplate:Self-published source
  2. Staff (3 July 2015). "Shoppers Stop bets on SAP hybris for Rs 60 crore omni-channel strategy". Firstpost (India). 
  3. Enright, Allison (29 September 2016). "Content and connectivity drive Design Within Reach’s new website design". internetRetailer (Chicago: Vertical Web Media). 
  4. Staff (2010). "Ceros - Smarta 100 Winner 2010". Smarta Enterprises Ltd.. 
  5. Swisher, Kara (14 June 2012). "Crowd Fusion Buys Ceros — And Changes Its Name and Business Model". (Dow Jones & Company). 
  6. Cox, Barney (12 September 2008). "FMG rolls out extended VIP4 production software". Printweek (London: MA Business Limited). 
  7. 7.0 7.1 Staff (2 July 2003). "Colour Systems forms Fresh Media". Printweek (London: MA Business Limited). 
  8. 8.0 8.1 Cox, Barney (22 June 2005). "Fresh Media forms transatlantic tie-up". Printweek (London: MA Business Limited). 
    Cox, Brian (30 June 2005). "Fresh Media links up with 291 Digital". Printweek (London: MA Business Limited). 
  9. Cox, Barney (12 September 2008). "FMG rolls out extended VIP4 production software". Printweek (London: MA Business Limited). 
    Nias, Simon (27 August 2009). "FMG's Feltham lured by Wyndeham client role". Printweek (London: MA Business Limited). 
  10. Nias, Simon (1 October 2009). "Fresh Media Group rebrands with group companies under FMG name". Printweek (London: MA Business Limited). 
  11. Staff (15 November 2017). "Walstead appoints former BORN Group MD to drive content services expansion". Walstead Group. 

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External links