Epic Signal

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This article was considered for deletion at Wikipedia on December 26 2017. This is a backup of Wikipedia:Epic_Signal. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Epic_Signal, the first at Wikipedia:Wikipedia:Articles_for_deletion/Epic_Signal. Purge

company

Epic Signal is a social media advertising and marketing agency that specializes in influencer marketing.[1][2][3] The company was founded by Brendan Gahan in 2013.[4][5]

History

Gahan worked in the advertising business for ten years, eventually as the director of social media at the agency Mekanism, prior to founding Epic Signal in 2013. Despite having a staff of only five, Epic Signal's early clients included PepsiCo, Bud Light and YouTube Advertiser's channel.[6]

In 2015, Gahan sold the two year old company to his former employer, Mekanism. According to Gahan, who stayed to run the company after the firm's sale to Mekanism, 30-40% of Epic Signal's workload remains independent from its parent company.[6][7]

Notable Campaigns

During a campaign for Mountain Dew, Epic Signal created the first ever branded multi-channel network, providing long-term contracts, production capabilities and digital rights management to YouTube influencers as a part of the partnership.[8][9]

Epic Signal's clients also include Starbucks, Amazon, Alaska Airlines, Zima and Pepsi.[2][10]

Awards and recognition

Epic Signal has been credited with being the first agency to get YouTube stars to be paid collaborators with certain companies, using their platform to promote the brands.[6]

In 2017, Epic Signal won two Shorty Awards for their work with Mountain Dew and Jack Link's Beef Jerky.[11][12] The company was also recognized as a Top 200 marketing agency in 2017.[13] That same year, the company won a Gold Pencil for Great Big Story's influencer series from The One Club.[14]

References

  1. Michelle Castillo (18 January 2017). "Advertisers are still skeptical about Facebook's video ads". CNBC. https://www.cnbc.com/2017/01/18/facebook-video-ads-still-skeptical.html. Retrieved 19 December 2017. 
  2. 2.0 2.1 Jennifer Rooney (7 September 2017). "Epic Signal's Brendan Gahan: Setting Up Shop In The Hottest Area Of Marketing". Forbes. https://www.forbes.com/sites/jenniferrooney/2017/09/07/epic-signals-brendan-gahan-setting-up-shop-in-the-hottest-area-of-marketing/#453f834059d8. Retrieved 19 December 2017. 
  3. Brady Dale (11 October 2017). "Who Knew, but Amazon Hosts Videos, Sort of Like Youtube". New York Observer. http://observer.com/2017/10/amazon-v-youtube/. Retrieved 19 December 2017. 
  4. Christine Birkner (15 November 2016). "Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency". Adweek. http://www.adweek.com/brand-marketing/anti-sexual-assault-campaign-more-relevant-ever-dawn-trump-presidency-174620/. Retrieved 19 December 2017. 
  5. Ross Benes (28 November 2017). "‘This will blow over quickly’: YouTube's latest ad scandal is unlikely to hurt its bottom line". Digiday. https://digiday.com/marketing/will-blow-quickly-youtubes-latest-ad-scandal-unlikely-hurt-bottom-line/. Retrieved 19 December 2017. 
  6. 6.0 6.1 6.2 Dylan Love (7 November 2016). "What it's like to sell a company to your former employer". The Next Web. https://thenextweb.com/business/2016/11/07/like-sell-company-former-employer/#.tnw_T4F7sT79. Retrieved 19 December 2017. 
  7. Brendan Gahan (14 March 2017). "The Quote That Helped This Entrepreneur Stop Questioning Himself". Entrepreneur. https://www.entrepreneur.com/article/289232#. Retrieved 19 December 2017. 
  8. Jeff Beer (12 May 2016). "Caffeine & Content: Why Mountain Dew Is Launching Its Own Multichannel Network". Fast Company. https://www.fastcompany.com/3059814/caffeine-content-why-mountain-dew-is-launching-its-own-multi-channel-network. Retrieved 19 December 2017. 
  9. Mike Shields (24 July 2017). "Mountain Dew developed its own digital-media 'influencers' — and that's terrible news for digital ad middlemen". Business Insider. http://www.businessinsider.com/mountain-dew-digital-media-influencers-racking-up-views-2017-7. Retrieved 19 December 2017. 
  10. Eric Oster (20 June 2017). "MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time". AdWeek. http://www.adweek.com/creativity/millercoors-is-bringing-back-clear-malt-beverage-zima-for-a-limited-time/. Retrieved 19 December 2017. 
  11. "Mountain Dew Green Label Multi-Channel Network". Shorty Awards. http://shortyawards.com/9th/mountain-dew-green-label-multi-channel-network. Retrieved 19 December 2017. 
  12. "Jack Link's Branded YouNow Gift". Shorty Awards. http://shortyawards.com/9th/jack-links-bag-branded-younow-gift. Retrieved 19 December 2017. 
  13. "Chief Marketer 200". Chief Marketer. http://www.chiefmarketer.com/cm200/. Retrieved 19 December 2017. 
  14. "Great Big Story Influencer Content". The One Club. http://www.oneclub.org/awards/theoneshow/-award/26900/great-big-story-influencer-content. Retrieved 19 December 2017. 

External links

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