Joe Maristela

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Joe Maristela
Born Jose Ofrecio Maristela III
(1979-09-05) September 5, 1979 (age 42)
Residence San Francisco, California, U.S.
Makati, Philippines
Alma mater University of Asia and the Pacific
Santa Clara University
San Francisco State University
Portland State University
University of California, San Francisco
Occupation Serial Entrepreneur, Private/Independent Investor (Early-stage; Idea-stage; Angel)
Religion Cultural Catholic
Spouse(s) Kharen Mamaril Maristela

Joe Maristela (born Jose Ofrecio Maristela III) is a serial entrepreneur, and prominent independent investor based in San Francisco, California as well as Metro Manila in the Philippines.[1][2]

Maristela is the grandson of Philippine Army General Jose C Maristela Sr.[3]

Early life

Maristela was born in the City of San Francisco, in St. Luke's Hospital, where his mother, Ofelia Maristela, was a pediatrician. Maristela grew up in Atherton, California, regularly going home to visit his native Philippines.


In high school years, Maristela worked summers at his parents' clinics, including a multi-facility private practice professional corporation, PediaHealth. His work at the time largely involved installing simple networks of computers, mostly AppleTalk networked computers. He installed and maintained networks of 20 or more computers per site. Terminals and workstations on these networks ran simple practice management software, ranging from simple calendar programs that he'd written himself to licensed server-side software such as Millbrook practice management software.[4]

It was via this work that Maristela had learned to "officiate and legalize business and work," as he'd say. He created a sole proprietorship corporation and registered a DBA. He learned about cash flow and how to curb income expectations by factoring taxes and a reasonable cushion of "incidental expenses."[5]

Serial Entrepreneur

Maristela has established several businesses in the Philippines and in the United States; companies that are engaged in markets ranging from healthcare business process outsourcing to financial services.

PediaHealth Medical Group

PediaHealth is a clinic-network, with medical and healthcare operations on the West Coast (USA). PediaHealth began in the 1970s, founded and established, initially, as a private practice of Maristela's mother, Ofelia Maristela, who was then a resident in training at the University of California, San Francisco. In the 1980s, the practice grew its number of stakeholder providers. In the 1990s, PediaHealth restructured, segregating the medical professionals into one corporation, and the other as a business services corporation.

PediaHealth is known for being an early adopter of technology, and deploying technologies in healthcare in medicine in new and creative ways. PediaHealth served as a beta testing facility, which tested various communications technologies from Google, including Hangouts and Google's enterprise class video conferencing software. These technologies were tested in a number of application scenarios, such as in conducting patient interviews, conferencing together various providers and medical specialists from all over the world, as well as in telemedical and telemedicine type of scenarios and applications.


Producer of private medical practice software. Also operates an outsourcing division Portland, Oregon (a BPO and call center tailored to healthcare organizations). Maristela founded the company in 2004.


SBCPH, Inc. is a business process management business, headquartered in the Philippines. SBCPH's offices offer business process automation solutions as well as managed services solutions to and for its partners in the Philippines and the United States. SBCPH is engaged in several healthcare-related verticals. Maristela founded SBCPH in the Philippines in 2008 and maintains a board seat since stepping away from day-to-day duties at the company in 2015.[6] is a press and media office for Maristela's family office, located in the Central Business District of Makati City. The office's primary aim is to source qualified investment opportunities of "Filipino relevance" and of "societal import to the Philippines".[7]


Maristela's investing experience dates back to the late 1980s to early 1990s, when his father taught him and his brother to call in broker buy and sell orders via touch-tone menu with various brokerage accounts. At the time, Maristela and his brother were required to report on their trades via paper ledgers and to literally graph their portfolio's performances onto graph paper.

By the time Maristela turned 16, he was attending private investment club and network meetings with his father. Investments ranged from real estate (such as golf course developments, REITs, medical and clinical real estate properties, apartment buildings, and rental homes) to investing in securities, bonds, and other financial instruments and derivatives.[8]

2015: Exploratory Investment Program in the Philippines

In early 2015, Joe Maristela invested in $200,000.00 in various Bitcoin startup companies in the Philippines, prodding the investment and business community to take interest in the local so-called startup scene.[9] In 2015, Maristela had invested in startups such as Satoshi Citadel Industries (a universal bitcoin startup company), Qwikwire (a bill payment, so called fin-tech service and solution), Kntent (a post-production studio and social media advertising platform), Nooovle Corp (an IT outsourcing firm, solutions provider, and distributor of Nooovle Tracks—Mainlinepower Tracks in the Philippines), and others. Maristela plans to increase and grow his exploratory investment program in the Philippines in 2016, from $1,000,000 (USD) to $2,000,000.[10][11][12]

2016: Manila Angel Investors Network

In 2016, Joe Maristela was recruited to join the board of the Manila Angel Investors Network (MAIN).[13] MAIN's origins is as an investment club made up of mostly peers and friends that dabbled in independent, relatively small investments, into local, Philippine tech startup companies. At the time that Maristela joined MAIN, the club was on a path toward evolving toward being more of what's commonly understood and known as an angel investors network.[14] As of 2017, MAIN is largely known to be the largest committed angel investors network in the Philippines, based on the number of paying members that it has in its organization (a member base that includes individual investors and corporate members and sponsors, such as investment banks and professional services firms).[15][16]

2017: Wessix Corporation

In 2017, Maristela founded Wessix Corporation (Wessix Corp), an SEC-registered corporation in the Philippines, with land holdings throughout the country. Wessix Corporation's lines of business cater, generally, to the masa (as in "pang-masa"), with businesses including:[17]

  • Agricultural subdivisions
  • Subdivision housing for OFWs
  • Other horizontal development offerings
  • Suburban townhomes

Social Entrepreneurship & Advocacy

Beginning in June 2015, Joe Maristela participated in the lobbying of the Philippine government to become more proactive and inclusive about so called "disruptive" technologies, such as Bitcoin, the Blockchain, and other cryptocurrencies.[18][19] Maristela continues to support a number of NGOs in line with furthering social mobility for all Filipinos:

Bitcoin Organization of the Philippines

Joe Maristela is a member of the board of directors of the Bitcoin Organization of the Philippines (BOP), which is the Philippines’ only NGO dedicated to the promotion of Bitcoin and the Blockchain.[24]

Maristela, along with the rest of the board of directors of the BOP, are working with the Bangko Sentral ng Pilipinas (BSP) and the Philippines' Securities and Exchange Commission toward the legalization and regulation of Bitcoin—especially as it pertains to remittances.[25] Due to this work, in December 2016, the BSP issued several statements stating that they are working on a path toward regulation of Bitcoin and cryptocurrencies in general.[26] “One class of operations framework that we’re looking at right now will allow virtual currencies to operate in the country, and that makes them accountable for certain matters like anti-money laundering initiatives,” said Nestor Espenilla, a deputy governor at the central bank.[27]

Community & Public Service

American Association of the Philippines

In April 2015, Maristela was elected to the board of trustees of the American Association of the Philippines (AAP).[28] In May 2015, Maristela invited the AAP to his residence in Makati City in order to boost membership for the American-themed organization in the Philippines.[29] In 2017, Maristela served as President of the organization.[30] Today, he maintains his trusteeship and continues to support the charitable organization.[31][32][33]


  1. Balea, Judith. "Healthcare entrepreneur to fund many startups, starting with Bitcoin firm Satoshi Citadel". Tech in Asia, Inc.. Retrieved 14 November 2015. 
  2. Lucas, Ashley. "Joe Maristela invests $100K in SCI; dares traditional businessmen to invest in PH tech.". SPH Magazines Pte Ltd.. Retrieved 14 November 2015. 
  3. "Workshops Archives - Page 3 of 12 - Mommy Ginger" (in en-US). 
  4. "Go Negosyo Blog" (in en-US). 
  5. ako-eto. "BLOG #204: Satoshi Citadel Industries - Philippines" (in en). bitLanders. 
  6. " - Connecting People Through News". 
  7. "Event: Bitcoin and Blockchain Forum 2018 | Philippine Information Technology Organization" (in en-US). Philippine Information Technology Organization. 2018-02-24. 
  8. "Bitcoin and Blockchain Forum 2018 in the Philippines" (in en-US). enmoredo. 2018-02-23. 
  9. Balea, Judith. "Healthcare entrepreneur to fund many startups, starting with Bitcoin firm Satoshi Citadel.". Tech in Asia, Inc.. Retrieved 14 November 2015. 
  10. "Independent investor announces USD 1M fund for investment in PH start-ups - Digital Filipina" (in en-US). Digital Filipina. 2016-10-06. 
  11. "Jose Mari L.Yupangco of Yamaha at Asia Leaders Forum Davao". 
  12. "Technology | Bitcoin and Blockchain Forum 2018 in the Philippines". KATOOGA.PH. 
  13. "Independent Investor Supports PH Startups Through $1M Investment" (in en-US). Gadget Pilipinas. 2016-10-06. 
  14. "Startup Weekend Manila at DLSU" (in en). 
  15. "Asia Leaders Forum in Davao" (in en-US). Ketchup the Latest from Louise. 
  16. "BusinessWorld | Philippine remittance industry embraces crypto-currency" (in en-US). 
  17. Espinosa, Shirlita Africa (2017-08-12) (in en). Sexualised Citizenship: A Cultural History of Philippines-Australian Migration. Springer. ISBN 9789811047442. 
  18. Maristela, Joe (June 7, 2015). "Bitcoin Supporters Should Take a Page Out of the Uber Playbook". CoinDesk. Retrieved 14 November 2015. 
  19. "Bitcoin group seeks legal framework for cryptocurrency in Philippines - DealStreetAsia". 
  20. "Meet the President of American Association of the Philippines | Philippine Information Technology Organization" (in en-US). Philippine Information Technology Organization. 2018-02-16. 
  21. "Go Negosyo Holds Mobile Challenge Asia Pacific (MCAP) Philippines 2015 «  Go Negosyo Blog" (in en-US). 
  22. "YES Members Discover the Power of Bitcoin – Young Entrepreneurs Society Philippines" (in en-US). 
  23. "All system go for the Bitcoin and Blockchain Forum 2018" (in en-US). Tech Patrol. 2018-02-24. 
  24. "Bitcoin Organization Of The Philippines 2018" (in en-US). 
  25. Vizcarra, Victoria (August 28, 2015). "[Update BOP works toward Bitcoin accreditation in the Philippines"]. 
  26. "Independent Investor Supports PH Startups Through $1M Investment" (in en-US). Gadget Pilipinas. 2016-10-06. 
  27. Alegado, Siegfrid (December 21, 2016). "Philippines Mulling Bitcoin Regulation as Remittance Use Surges". Bloomberg. 
  28. "American Association of the Philippines - Board of Trustees". American Association of the Philippines.!about1/c1c9x. Retrieved 14 November 2015. 
  29. "Joe Maristela Hosts an AAP Cocktail Party". Retrieved 14 November 2015. 
  30. Dok news (2018-02-22), American Association of the Philippines Celebrates 70th Anniversary,, retrieved 2018-02-25 
  31. "Meet the President of American Association of the Philippines | Philippine Information Technology Organization" (in en-US). Philippine Information Technology Organization. 2018-02-16. 
  32. "Mr. Joe Maristela III - Meet The President of American Association of the Philippines - Chelsea Sayo" (in en-US). Chelsea Sayo. 2018-02-16.