John Amato (executive)

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John Amato
Born (1980-08-08) August 8, 1980 (age 41)
Englewood, California, U.S.
Residence New York City
Alma mater Loyola Marymount University
Occupation Entrepreneur and media executive
Title Co-President of Guggenheim Media Entertainment Group
Spouse(s) Katie Amato
Children 2

John Amato, an entrepreneur and media executive, is co-president of Guggenheim Media's Entertainment Group.[1] Amato oversees revenue, strategy and operations for Billboard and The Hollywood Reporter.[1]

Early life

Amato was born in Englewood, California and raised in Los Angeles. He attended Loyola Marymount University where he studied economics. Amato currently resides in New York City with his wife Katie and their three children.



In 2005, Amato founded and led ShowMedia, a transit-based outdoor advertising company.[2] Under Amato, ShowMedia's annual revenue grew to $15 million in less than four years. The company's clients include more than 300 Fortune 1,000 companies including Microsoft, JP Morgan Chase, Nike, Universal Pictures, the Walt Disney Co., Verizon and Louis Vuitton.

Amato conceived the redesign of the New York City advertising taxi top to create "a more lightweight, eco-friendly, and high-impact taxi top billboard."[3]

In 2009, Amato, through ShowMedia, ran a goodwill campaign posting fine art on the billboards of 500 New York City taxis with the works of artists like Shirin Neshat, Alex Katz, and Yoko Ono who featured throughout the month of January.[4] The project, which, according to the New York Times cost $100,000, was designed by Amato to "give something back to the city."[4]


In October 2011, Prometheus Global Media announced the formation of a "strategic alliance" between itself and a group of investors led by Amato to acquire a stake in Backstage, a leading arts publication.[5] Amato assumed the role of Chairman and CEO of the publication.[6]

Billboard Group

In April 2013, Guggenheim Partners announced it had folded Sonicbids, the networking platform that connects music artists with promoters and gigs, into the newly created Billboard Group. Led by Amato, the Billboard Group also included Billboard magazine.[7] In 2013, Backstage and Sonicbids were sold to RZ Capital.[1][8]

Guggenheim Media Entertainment Group

In January 2014, Guggenheim Partners announced that The Hollywood Reporter and Billboard would be run under a single unit, known as the "Entertainment Group". Janice Min, The Hollywood Reporter's editor is currently co-president and chief creative officer and Amato heads business initiatives for the group as co-president.[1]

Under the direction of Amato, Billboard launched the Billboard Twitter Real-Time Charts in May 2014,[9] marking the "culmination of an attempt to get real-time data into music charts."[10][11] Amato also oversaw the extension of an agreement with Telemundo, in partnership with Dick Clark Productions, to produce the Billboard Latin Music Awards, the longest-running and most prestigious Latin music awards show on television, through 2020.[12][13][14][15]

By early 2015, Billboard and The Hollywood Reporter reached a combined 23.1 million unique monthly visitors and more than 15 million combined social media followers, with a record-setting 27.9 million combined unique visitors in February of that year (per comScore).[1][16]

In 2015, Billboard launched Winterfest at Sundance, an exclusive concert series with Park City Live, Utah's premier music venue.[8] Iggy Azalea headlined the first weekend event, with top acts performing throughout the festival weekend.[17][18] Amato also led the introduction of the Hot 100 festival with Live Nation, the world's largest concert promoter, at Jones Beach in New York.[19][20][21]

At the end of March 2015, Amato secured a multi-year partnership with Tencent, China's largest web portal and the world's fifth-largest Internet company, placing exclusive content on Tencent platforms including, the world's 10th largest website.[22][23]


  1. 1.0 1.1 1.2 1.3 1.4 "Janice Min to Head Billboard, THR as Co-President of Entertainment Group for Guggenheim". Billboard (magazine). Retrieved 1 July 2015. 
  2. "Company Overview of Show Media, LLC". Bloomberg. Retrieved 1 July 2015. 
  3. Williams, Stephen. "New LED Display to Give New York Taxis Ads More Pop". New York Times. Retrieved 1 July 2015. 
  4. 4.0 4.1 Vogel, Carol. "Soon You Can Hail an Artist as You Hail a Cab". New York Times. Retrieved 1 July 2015. 
  5. "Prometheus Global Media, Investor Group Strike Alliance for Back Stage". The Hollywood Reporter. Retrieved 1 July 2015. 
  6. "Prometheus Announces Strategic Alliance for Back Stage". Mondo Times. Retrieved 1 July 2015. 
  7. Cooke, Chris. "Sonicbids and Billboard to be run out of same company". Complete Music Update. Retrieved 1 July 2015. 
  8. 8.0 8.1 "John Amato". EdmBiz. Retrieved 1 July 2015. 
  9. Hunter, Matt. "Billboard and Twitter launch real-time music charts". CNBC. Retrieved 1 July 2015. 
  10. "Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'". Billboard (magazine). Retrieved 1 July 2015. 
  11. Schonfeld, Zach. "Billboard Turns to Twitter to Chart Music". Newsweek. Retrieved 1 July 2015. 
  12. Kondolojy, Amanda. "Telemundo Announces Extension of Billboard Latin Music Awards Agreement to 2020". TV By The Numbers. Retrieved 1 July 2015. 
  13. Block, Alex Ben. "Telemundo Will Produce a Spanish-Language American Music Awards in 2015". Billboard (magazine). Retrieved 1 July 2015. 
  14. Demarinis, Olivia. "Telemundo is Gearing Up to Produce a Spanish-Language American Music Awards in 2015". Latin Post. Retrieved 1 July 2015. 
  15. "Telemundo y Billboard continuarán juntos en la producción de los 'Premios a la Música Latina'". Nacion. Retrieved 1 July 2015. 
  16. Ybanez, Alvin. "The Hollywood Reporter Inks Deal with Tencent". Yibada. Retrieved 1 July 2015. 
  17. "Ludacris, Steve Aoki to Heat Up Park City Live Concert Series at Sundance". Billboard (magazine). Retrieved 1 July 2015. 
  18. Payne, Chris. "Iggy Azalea to Headline Billboard's Winterfest at Park City Live". Billboard (magazine). Retrieved 1 July 2015. 
  19. Cage, Joe. "Billboard announces Hot 100 Music Festival". AXS. Retrieved 1 July 2015. 
  20. "Billboard announces their first 'Hot 100 Festival' on Jones Beach". Jetss. Retrieved 1 July 2015. 
  21. "Billboard Announces First Ever Hot 100 Music Festival". Billboard (magazine). Retrieved 1 July 2015. 
  22. Barnes, Brooks. "Hollywood Reporter Signs Content Deal With Tencent, Chinese Online Giant". New York Times. Retrieved 1 July 2015. 
  23. "Hollywood Reporter Inks Content Partnership With China's Tencent". The Hollywood Reporter. Retrieved 1 July 2015.