John Nosta

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John Nosta
File:File:John Nosta.png
Born Perth Amboy, New Jersey
Education B.A. in English
Alma mater Boston University
Known for Founder of NostaLab
Notable work(s) Health Critical in Forbes
Official Website

John Nosta is an American critical thinker with a background in science and marketing, who is generally considered one of the foremost thinkers in the field of digital health.[1][2][3][4][5][6] He is the founder of NostaLab, a digital health think tank, and he also held a series of high-level positions at Ogilvy CommonHealth, the world's largest healthcare communications firm.[7] From 2012 to 2014, he wrote a health- and technology-themed blog for Forbes called Health Critical.[5] He is also a member of and strategic advisor to the Google Health Advisory Board.[3] Nosta has given speeches at numerous conferences and events including TEDx,[8][9] South by Southwest,[10] and HealthXL.[4]

Early life and education

Nosta was born in Perth Amboy, New Jersey and is a second-generation American with Romanian and Polish ancestry. His father, John T. Nosta, was an electrical engineer, and his mother, Rose Nosta, was a homemaker. He attended high school at St. Joseph High School in Metuchen, New Jersey alongside classmates like Jon Bon Jovi. At age 16, Nosta enrolled in an advanced summer program at Harvard University. He was also the President of the Perth Amboy First Aid Squad.[1]

He attended college at Boston University where he created his own major concentration, biophysics. Before finishing his undergraduate degree, he took a year off to research at the Harvard Medical School alongside notable cardiologists including Eugene Braunwald, MD and Dr. Thomas Smith, MD. His research and subsequent writings appeared in peer-reviewed journals and explored the topic of cardiovascular physiology. He would eventually return to finish his degree at Boston University. Although his initial interest and professional advice was to enter a MD / Ph.D. program, Nosta decided against it. During college, Nosta also developed an affinity for writing and poetry.[1]


John Nosta speaking at the Digital Health Innovation Summit, Boston MA 2014.

Nosta worked at Ogilvy CommonHealth for over a decade until his resignation in 2014. He held several high-level positions throughout his tenure, including Chief Creative Officer, Chief Strategic Officer, and Agency President.[6][7] During his time at Ogilvy CommonHealth, he worked with the branding, advertising, and marketing strategies for major corporations like Pfizer, Johnson & Johnson, Genentech, Johnson & Johnson and Pfizer.[11] He also spoke at conferences and events like TEDMED,[9] South by Southwest,[10] and HealthXL.[4] He has lectured at institutions including the Ethical Culture Society, St. John's University, the Fashion Institute of Technology and Harvard Medical School.[12]

In 2012, he started Health Critical, a blog on Forbes that discussed the link between health, medicine, and technology.[5] In December 2012, he was listed at the top of the Pharma100 list, which measures the level of online engagement produced by those in the health industry.[13] He would eventually be ranked number one on the Kred Influence Measurement for health and in the top 10 of the Hit100 list.[14]

In 2014, he founded NostaLab, a digital health think tank that has been described as "a self-organizing neural network dedicated to the advancement of digital health."[15] Nosta views digital health as the first step toward a more intuitive understanding between physician and patient.[1] He has noted that technology has allowed patients to be more empowered.[15] In September 2014, Nosta gave a speech entitled "Genius is our birthright, and mediocrity is self-imposed" at the TEDxBedminster in New Jersey.[1][8] Additional speaking engagements have included the CES Digital Health Summit in 2015[16] and SXSW 2015.[17]

Recognition and awards

In 2013, Nosta was nominated for a Shorty Award in the "#science" category for his work on Health Critical and his Twitter account.[18] In 2014, Bionicly listed Nosta as one of the "15 Influencers Shaping Digital Health."[5] In 2015, Nosta received the same honor from Bionicly as one of the "18 Influencers Shaping Digital Health."[3] He was also considered one of the "Top 40 Healthcare Transformers" by Medical Marketing & Media.[2] Nosta has also won numerous awards and distinctions for advertising and marketing.[18]

Selected publications

  • "Localization of the neurally mediated facilitation of post infarction arrhythmias." Harvard Medical School: Circulation 1981; 64(4):140
  • "Hydrostatic forces limit swelling of rat ventricular myocardium". Harvard Medical School: American Journal of Physiology 1981; 241(5):H740-7
  • "Studies of amiodarone during experimental myocardial infarction: beneficial effects on hemodynamics and infarct size." Harvard Medical School: Circulation 1982; 65(3):508-12.
  • "Detailed analysis of 24 hour ambulatory ECG recordings during sudden cardiac death." Harvard Medical School: American Journal of Cardiology 1982; 49(4):1018


  1. 1.0 1.1 1.2 1.3 1.4 Waters, Gisele (20 April 2015). "ENTROPY BE GONE!...Enter John Nosta, Renaissance Man". Nuviun. Retrieved 21 April 2015. 
  2. 2.0 2.1 Mahoney, Sarah (5 January 2015). "John Nosta: Top 40 Healthcare Transformers". Medical Marketing & Media. Retrieved 21 April 2015. 
  3. 3.0 3.1 3.2 Davies, Stephen (12 January 2015). "18 Influencers Shaping Digital Health In 2015". Bionicly. Retrieved 21 April 2015. 
  4. 4.0 4.1 4.2 O'Connor, Ruth (30 May 2013). "Can technology cure our health service ills?". The Irish Times. Retrieved 21 April 2015. 
  5. 5.0 5.1 5.2 5.3 Davies, Stephen (31 March 2014). "Fifteen Influencers Shaping Digital Health in 2014". Bionicly. Retrieved 21 April 2015. 
  6. 6.0 6.1 Goodman, Danielle (5 September 2014). "How Advances in Technology Impact Digital Health: An Interview With John Nosta". Skyhook Wireless. Retrieved 21 April 2015. 
  7. 7.0 7.1 "The Future of Digital Health". Real Business. 3 April 2014. Retrieved 21 April 2015. 
  8. 8.0 8.1 Template:Cite video
  9. 9.0 9.1 "Ogilvy CommonHealth Worldwide's John Nosta to Moderate TEDMED "Great Challenges" Video Discussions". Marketwired. 10 January 2013. Retrieved 21 April 2015. 
  10. 10.0 10.1 ""Information Overload & Health Decisions" -- Ogilvy CommonHealth Worldwide's Gattuso and Nosta to Present at SXSW Interactive". Bloomberg Business. 5 March 2013. Retrieved 21 April 2015. 
  11. Comer, Ben (1 July 2008). "The Top 60: Noesis". Medical Marketing & Media. Retrieved 21 April 2015. 
  12. Nguyen, Lan (23 January 2012). "Klout Star: John Nosta". Klout. Retrieved 21 April 2015. 
  13. "Ogilvy Commonhealth Worldwide's John Nosta Tops Pharma100 List". Reuters. 8 January 2013. Retrieved 21 April 2015. 
  14. Template:Cite interview
  15. 15.0 15.1 "Interview: John Nosta on How Digital Health Is the Future". Cox Blue. 6 April 2015. Retrieved 21 April 2015. 
  16. Shah, Tina (7 January 2015). "CES 2015: Digital Health Trends, What's Hot, What's Not?". Tech Times. Retrieved 25 April 2015. 
  17. "Is Big Data the Next Wonder Drug?". Retrieved 25 April 2015. 
  18. 18.0 18.1 "A Shorty Interview with #science nominee, John Nosta". Shorty Awards. 24 January 2013. Retrieved 21 April 2015. 

External links