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Original short description: "Laila Alawa, American media and technology entrepreneur"
17 August 1991
University of Cambridge
|Occupation||Entrepreneur, Journalist, Activist|
Laila Alawa (born August 17, 1991) is an American businesswoman. Alawa founded The Tempest, a global digital media and entertainment company focused on young women, in 2016. Aside from serving as the CEO of The Tempest, Alawa is a media & technology entrepreneur, motivational speaker and academic researcher. Alawa is a Forbes 30 under 30 media honoree. Growing up, Alawa founded the internationally-known jewelry brand, Lilla Stjarna.
Education and early career
She completed a Certificate of Social Entrepreneurship & Leadership at the University of Cambridge in 2015.
Alawa worked as a research specialist at Princeton University, studying socio-cognitive processing under the framework of community, identity and belonging. Alawa's research study, Social Identity and Socially Shared Retrieval-Induced Forgetting: The Effects of Group Membership, which examined the formation of a shared, or collective, memory through socio-cognitive processing was later published in the American Psychological Association's Journal of Experimental Psychology.
In 2015, Alawa was a volunteer on a taskforce for Secretary Jeh Johnson’s Homeland Security Advisory Council. Due to disagreements with the focus on police involvement and continued "othering" within the report's solutions, Alawa left the task force prior to the release of the report.
However, the report failed to remove her involvement, and as a result, a blog published an article titled Syrian immigrant who said 9/11 'changed the world for good' is a homeland security advisor, misrepresenting Alawa and her work.  She was a target of public backlash with messages threatening her life and mocking her looks and religion.  
Alawa is also a scholar at the Institute for Social Policy and Understanding in Washington, DC. In 2016, she was the secondary investigator on a report exploring the politics and civic engagement within American Muslim communities, American Muslims in the 2016 Election and Beyond: Principles and Strategies for Greater Political Engagement. 
A study on ethnic media consumption and production by Professors Matthew D. Matsaganis of Rutgers University and Shirley Yu of The University of Toronto, Canada, found that The Tempest actively creates conversations around the socioeconomics of the digital space, journalistic norms, and personal concepts of identity.
Honors and awards
2017 – 40 Women to Watch 2017 Edition
2017 – Startup Grind's 50 Millennial Founders to Watch in 2018
Alawa was born in Ishoj, Denmark, in 1991 and immigrated to the United States at the age of six. She is of Syrian and Danish descent. Her family eventually settled in New Hampshire, where Alawa was homeschooled until college.
She is a contributor for the feminist anthology, Faithfully Feminist: Jewish, Christian, and Muslim Feminists On Why We Stay. Alawa contributed the foreword for the indie comic book, Kismet, Man of Fate.
- "Company Overview of The Tempest, Inc.". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=417401785.
- These Are The Washington Innovators Who Made The 2018 Forbes ’30 Under 30′ List Dc Inno Retrieved 14 November 2017
- Bonney, Grace (2019-05-14) (in en). Good Company (Issue 3): The Money Issue. Artisan Books. ISBN 9781579658625. https://books.google.com/books?id=L22NDwAAQBAJ&pg=PA82&lpg=PA82&dq=laila+alawa+lilla+stjarna&source=bl&ots=0IDG5K0OAU&sig=ACfU3U00PlbepJVIqNDXCqrek9qSeVDM-g&hl=en&sa=X&ved=2ahUKEwie1ri2geLhAhVyiOAKHRZfAkoQ6AEwD3oECAkQAQ#v=onepage&q=laila%20alawa%20lilla%20stjarna&f=false.
- Wangsness, Lisa (2010-09-06). "Reignited ire buffets Muslim students". Boston.com. http://archive.boston.com/news/local/massachusetts/articles/2010/09/06/reignited_ire_buffets_muslim_students/.
- Carli, Linda L.; Alawa, Laila; Lee, YonAh (6 January 2016). "Stereotypes About Gender and Science" (in en). Psychology of Women Quarterly 40 (2): 244–260. Template:Citation error.
- Staff, Daily Shot (6 November 2016) (in en). Wellesley Alumna Included in Forbes "30 Under 30: Media" List. https://www.wellesley.edu/news/2017/stories/node/135506.
- "JHU Forums on Race in America panel to focus on intersectionality, identity" (in en). 15 February 2016. https://hub.jhu.edu/2017/02/15/jhu-forums-race-america-panel-intersectionality-identity/. Retrieved 1 December 2017.
- Coman, Alin (2016). "Social Identity and Socially Shared Retrieval-Induced Forgetting: The Effects of Group Membership". Journal of Experimental Psychology: General. http://www.mbe-erice.org/papers/2016-coman-and-hirst.pdf.
- Factors in life science textbooks that may deter girls' interest in science Journal of Research in Science Teaching Retrieved September 1992
- The Matilda Effect She Thought It
- "Homeland Security Advisory Council: Countering Violent Extremism Subcommittee". https://www.dhs.gov/sites/default/files/publications/Countering%20Violent%20Extremism%20Subcommittee%20Membership%20Roster_1_0.pdf.
- LaCapria, Kim (16 June 2016). "Laila Alawa" (in en). https://www.snopes.com/laila-alawa-and-the-department-of-homeland-security/. Retrieved 1 December 2017.
- O'Brian, Sara Ashley (19 June 2016). "Muslim woman deluged by 'hate tweets' after helping Homeland Security panel" (in en). http://money.cnn.com/2016/06/19/technology/laila-alawa-trolling/index.html?iid=EL. Retrieved 1 December 2017.
- Minutes The New Republic
- "Our Scholars | ISPU" (in en-US). 2016-02-17. https://www.ispu.org/scholars/.
- Cury, Emily (Fall 2018). "Contesting Islamophobia and Securing Collective Rights: Muslim American Advocacy in the 2016 Elections" (in en). Politics and Religion: 1–26. Template:Citation error. ISSN 1755-0483. https://www.cambridge.org/core/journals/politics-and-religion/article/contesting-islamophobia-and-securing-collective-rights-muslim-american-advocacy-in-the-2016-elections/123A57A651866AECCD8B1664083D4A6F.
- "American Muslims in the 2016 Election and Beyond: Principles and Strategies for Greater Political Engagement". Institute for Social Policy and Understanding. https://www.ispu.org/wp-content/uploads/2016/08/ame2016-1.pdf.
- "About". https://thetempest.co/about.
- Ethnic Media in the Digital Age. https://books.google.com/books/about/Ethnic_Media_in_the_Digital_Age.html?id=Y4V7DwAAQBAJ.
- "Fellows: Laila Alawa" (in en). http://adrfellowship.org/fellows/. Retrieved 2 December 2017.
- Jalena Keane-Lee. "40 Women to Watch: The 2017 Edition". https://thetempest.co/2016/12/29/life-love/40-millennial-woc-to-watch/.
- Mashaun D. Simon. "50 Millennial Founders (+ their startups) to watch in 2018". https://medium.com/startup-grind/50-millennial-founders-their-startups-to-watch-in-2018-63b4c82c8b78.
- Berg, Madeline (14 November 2017). "30 Under 30 Media 2018: Meet The Young People Driving And Defining Content" (in en). https://www.forbes.com/sites/maddieberg/2017/11/14/30-under-30-media-2018-meet-the-young-people-driving-and-defining-content/#5d4d960a54b3. Retrieved 1 December 2017.
- "Laila Alawa". CAFE. https://www.cafe.com/2018-cafe-100/.
- Bae, Hannah (30 March 2016). "15 Questions with Laila Alawa" (in en). https://money.cnn.com/interactive/technology/15-questions-with-laila-alawa/index.html. Retrieved 19 March 2019.
- Abramson, Alana (18 November 2015). "Immigrants Share Their Experiences About What It's Like to Move to America" (in en). http://abcnews.go.com/Politics/immigrants-share-experiences-move-america/story?id=35288103. Retrieved 2 December 2017.
- Alawa, Laila (2014-07-22). "Muslims aren't shocked to discover we are watched. But we won't be scared | Laila Alawa" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/commentisfree/2014/jul/22/muslims-sting-operations-911-discrimination.
- "“I love riding airplanes but it’s not an enjoyable experience for me”" (in en-US). 2015-11-30. https://womenintheworld.com/2015/11/30/i-love-riding-airplanes-but-its-not-an-enjoyable-experience-for-me/.
- Alawa, Laila (2016-01-07). "A Holly Jolly Eid: Should American Muslims Embrace Holiday Commercialism?" (in en-US). https://www.theatlantic.com/business/archive/2016/01/american-muslims-commercialize-eid/422952/.
- Alawa, Laila (2016-08-17). "Think America is getting more tolerant? Read the tweets I’ve gotten from anti-Muslim trolls.". https://www.vox.com/2016/8/17/12503160/homeland-security-twitter-trolls.
- Bankable. "Sexual Harassment In The Startup Industry Really Isn't Going Away Anytime Soon" (in en). https://www.forbes.com/sites/payout/2018/02/09/sexual-harassment-in-the-startup-industry-really-isnt-going-away-anytime-soon/.
- Faithfully Feminist: Jewish, Christian, and Muslim Feminists on Why We Stay (I SPEAK FOR MYSELF). White Cloud Press. 2015. ISBN 193595248X.
- Lewis, A. David (2018). Kismet, Man of Fate. A Wave Blue World. ISBN 1949518000.