Michael Fertik

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Michael Fertik

Fertik at the World Economic Forum Annual Meeting of the New Champions in 2012
Born Template:Birth date
New York City, U.S.
Nationality American
Occupation Founder & Chief Executive Officer of Reputation.com, Inc.[1]
Member_of The World Economic Forum Global Agenda Council on Internet Security,[2] The Future of Privacy Forum,[3] The Internet Keepsafe Coalition (iKeepSafe)[4]
Alma_Mater Harvard College, (B.A., 2000),[5] Harvard Law School, J.D., 2005[5]

Michael Fertik (born October 1, 1978) is an American Internet entrepreneur. He is the Chief Executive Officer and founder of Reputation.com, Inc. a Redwood City technology company focused on matters of online reputation management (ORM) and Internet privacy. Fertik also serves on the World Economic Forum Global Agenda Council on Internet Security and the Advisory Boards for the Future of Privacy Forum and the Internet Keepsafe Coalition.[5]

Reputation.com and Online Reputation

While clerking under Judge Boggs, Fertik began to notice the escalating trend of cyber-bullying,[5] which was having drastic consequences on people’s lives both online and in the real world. After his clerkship ended in 2006, Fertik launched Reputation.com (formerly ReputationDefender, Inc.) to protect Internet privacy, monitor and manage online reputations, and “give individuals real control over their digital lives”.[6][5] Originally based in Louisville, Kentucky, he moved Reputation.com to Silicon Valley shortly after receiving around $1 million in angel investments.[7] Since then, he has helped raise more than $65 million for Reputation.com,[8] with funding from August Capital, Bessemer Venture Partners, Kleiner Perkins Caufield & Byers, and JAFCO Ventures.[9]

Fertik has been a frequent guest on national television programs, including Dr. Phil, Fox News, Good Morning America, and BBC World News. He was profiled in the New York Times "Small Business Conversations" series[6] and the paper's "You're The Boss" feature.[10] He also answered Times' reader questions about online reputation.[11]

Other work

In addition to his work at Reputation.com, Fertik participates in and provides direction for various advocacy programs. He sits on the Advisory Boards of the Internet Keepsafe Coalition (iKeepSafe) and the Future of Privacy Forum. Fertik contributes articles on business and technology and advice on positive online conduct to blogs at the Harvard Business Review,[12] Reuters,[13] and The Huffington Post.[14] Along with attorney Dave Thompson, Fertik authored Amazon.com-bestselling[15] book Wild West 2.0,[16] a guide to online reputation management. Fertik was also a Founder of TruExchange[17] Fertik has a contract for a second book to be published by Crown Business (now Random House), to be sold as "The Reputation Economy" with a hardcover launch in early 2015.[18] His articles have also been published in Scientific American.[19]


  1. "Management Team". Reputation.com. http://www.reputation.com/management. Retrieved 2012-10-17. 
  2. [1] World Economic Forum "Global Agenda Council on Internet Security 2010" Retrieved April 2011
  3. [2] Future of Privacy Forum "FPF Advisory Board" Retrieved April 2011
  4. [3] iKeepSafe. "IKSC Partners" Retrieved April 2011
  5. 5.0 5.1 5.2 5.3 5.4 [4] Harvard magazine, "Internet Sheriff" Retrieved April 2011.
  6. 6.0 6.1 "Dealing With Online Reviews: ‘You Can’t Take This Personally’". The New York Times. March 26, 2014. http://www.nytimes.com/2014/03/27/business/smallbusiness/dealing-with-online-reviews-you-cant-take-this-personally.html. Retrieved 5 April 2014. 
  7. [5] Venture Beat, "Reputationdefender helps you clean up your reputation" March 15, 2007, Retrieved April 2011
  8. http://blogs.wsj.com/digits/2011/07/18/reputation-com-raises-a-new-41-million-round/
  9. [6] Tech Crunch , "Online Privacy Startup Reputationdefender raises 15 Million" Jun 22, 2010, Retrieved April 2011
  10. "What Would You Ask Michael Fertik About Your Online Reputation?". The New York Times. http://boss.blogs.nytimes.com/2014/03/26/what-would-you-ask-michael-fertik-about-your-online-reputation/?_php=true&_type=blogs&_r=0. Retrieved 5 April 2014. 
  11. "The Founder of Reputation.com Answers Reader Questions". The New York Times. http://boss.blogs.nytimes.com/2014/04/03/the-founder-of-reputation-com-answers-reader-questions/. Retrieved 5 April 2014. 
  12. [7] Harvard Business Review, "Managing Employees In Their Twenties" January 19, 2011, Retrieved April 2011
  13. [8] Reuters, "Privacy and Digital Reputation: Five Predictions for 2011" DEC 31, 2010, Retrieved April 2011
  14. [9] Huffington Post, "Michael Fertik"
  15. [10] Wildwest2.0, "Wild West 2.0 is an Amazon.com Bestseller" June 17th, 2010, Retrieved April 2011
  16. [11] Amazon.com, "Wild West 2.0" Retrieved April 2011
  17. http://www.truexchange.com/company_info/index.html?content=http%3A//www.truexchange.com/company_info/team.html
  18. "Publishers Marketplace: Dealmaker: Crown Business (Imprint)". Dealmakers. Publishers Marketplace. https://www.publishersmarketplace.com/login.php/dealmakers/detail.cgi%3Fid%3D4700%3Bs%3Dall. Retrieved 5 April 2014. 
  19. "The Rich See a Different Internet Than the Poor". Scientific American. http://www.scientificamerican.com/article/rich-see-different-internet-than-the-poor/. Retrieved 5 April 2014.