Sporting Hares

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This article was considered for deletion at Wikipedia on July 16 2015. This is a backup of Wikipedia:Sporting_Hares. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Sporting_Hares, the first at Wikipedia:Wikipedia:Articles_for_deletion/Sporting_Hares. Purge

oooh, orphan


Sporting Hares is a Registered Brand known best for their range of handmade wooden sunglasses. Founded in 2011,[1] the microbrand first began selling at country fairs and county shows with only one design of sunglasses. Since then, the company has expanded to include online selling via their web site and through exclusive retailers and boutiques.

Branded through being Preppy & British,[2] Sporting Hares uses brand loyalty and patriotism to build its customer base.

Sporting Hares was founded and continues to be operated from a family-run farm in Mid-Wales.


Sporting Hares KINGS™ with Harris Tweed arms

The company brand is based on their main product, sunglasses and they continue to produce designs for casual and sporting uses such as horse riding, polo, and general wear.[3]

Sporting Hares' 2015 line of sunglasses, named KINGS[4] are handmade from premium cuts of bamboo wood. This, they claim, produces a flexible, lightweight and versatile frame.[4] The KINGS line has also become the world's first material wooden sunglasses[4] offering the customer a choice of arms from authentic Harris Tweed to Velvet. This, they claim, is "the start of a revolutionary change in the sunglasses market that we are embarking upon".[5]

Other Products

During 2014, Wellingtons and socks, were added to the product line in order to accommodate different weather conditions at shows and also to increase the brand presence in new markets.[6] The company also announced its support of Against Breast Cancer charity by placing the Pink Ribbon logo on their socks and donating 10% of each sale to the cause.[7]

In 2015, the company added a new line of zipped-wellingtons, the Fieldsport™ Boot, to attract a more sporting, high performance and agricultural market.[8] This Boot quickly attracted acclaim from Horse & Hound who awarded it "2015's Best Yard Boot".[9]

As of March 2015, Sporting Hares have released details of their new wool-blend Beauchamp Blazer[10] due for release June 2015. This marks the company's first step into the British fashion clothing market as the brand establishes a multi-channel approach to its customers.


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