To The New

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To The New (not an acronym, generally written as TO THE NEW) is a privately held digital technology company, headquartered in Noida, India. The focus areas of the company are digital transformation and product engineering. The company helps startups and Fortune 500 companies digitize their products, business models, and operations across different industries in the United States, Europe, Southeast Asia, Australia, and India.


To The New Ventures had set up its foundation in Asia including India, Singapore, and China in early 2011 by acquiring a Delhi-based content management company called Tangerine Digital. Tangerine Digital used to create and manage content on the web, mobile and social media platforms.[1] This was followed by the acquisition of Techsailor[2] in Singapore in 2013. In 2015, To The New Ventures consolidated[3] all its group companies to form a new entity - To The New Digital. In 2016, To The New Digital rebranded itself as To The New with its core focus on digital transformation and product engineering.

Company Overview

To The New develops consumer facing applications following Agile methodologies (a combination of Scrum, Kanban, and XP) and design-led engineering approach. The web and mobile products are built using technologies such as Grails, Java, AngularJS, Node.js, AEM, Drupal, iOS, Android, React.js, HTML, and CSS. The product engineering unit focuses on improving omnichannel customer experience through user experience design.


To The New has partnered with multiple technology companies such as Amazon Web Services[4], MongoDB, Adobe Marketing Cloud, Docker, Acquia[5] and Datastax[6].