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Traxo is an online travel service that detects and organizes personal travel information, including itineraries, loyalty account balances, and expiration dates, from over 190 travel sources.[1][2][3][4] Traxo is free for users and is supported by an advertising business model.[1] In 2013, the company was ranked as a "Hot Startup" by Entrepreneur, and as of October 2013, the company has raised approximately $1.5 million in seed money and a $4.2 million Series A.[5][6]

Traxo is headquartered in Dallas, TX and Andres Fabris is the current CEO.[7][8][9]


Andres Fabris first conceived of Traxo in 2003 while attending Harvard Business School. He began designing a dashboard-style travel organization service with Andy Chen and Richard Pendergast, whom he had met while working at Travelocity.[1][10][11]

The company established its office in Dallas, TX in 2008.[1][8] By 2009, the company announced the public beta launch of

The earliest prototype of Traxo was a simple travel aggregator that sent out alerts when a user’s travels overlapped with the travels of other members.[10] The site was well received in the travel technology community, and was described as having “all the makings of a useful, intuitive, and most of all, easy site for travelers,” by travel writer Christopher Elliott.[1][12]

In 2010, Traxo integrated with travel recommendation website UpTake.[13][14] This partnership was one of the first developments in a series of strategies aimed at branding Traxo as more than just a proximity alert tool.[1] In 2010, the company also introduced the Traxo Loyalty Tracker, a service that keeps track of hotel, airline, and car rental reward balances, and it became the first travel site to display this information on the same dashboard with a user's frequent flier miles and travel itinerary.[15][16][17][18]

In 2011, the company launched the Traxo Travel Score, “the official measure of one’s overall travel experience.”[2] The company later integrated with TripIt, Gowalla, and Foursquare in an effort to provide customers with an easy way to get credit for past travels and increase their scores.[19][20]

In 2012, Traxo announced the acquisition of frequent flier miles tracker[7]

In 2013, Traxo announced a $4.2m Series A strategic investment from Advantage Capital Partners, Silver Creek Ventures and Thayer Ventures.[9]


The website’s various services include:

  • Traxo Loyalty Tracker - keeps track of airline, hotel, and car rental reward balances. This information is organized on the dashboard next to the trip itinerary.
  • Traxo Travel Trophies – users earn “trophies” for states, countries, and continents they visit in their travels.[21]
  • Traxo Travel Score – calculated score between 1 and 100. Users with higher scores are rewarded with travel-related deals such as free flights, discount rental cars, and hotel specials.[2][3][4][22]
  • Traxo Express Access – streamlines linking to all of a user's loyalty account information.[5]
  • Traxo Verified Reviews - the industry's first comprehensive "verified reviews" platform for flights and hotels, designed to block fakers.
  • Traxo For Business - API and White Label for simplified open booking and expense reporting, as well as enhanced customer service.[23]

Awards and Recognition

  • May 2009—Traxo named as a Facebook Fund Finalist.[24]
  • Dec 2010—Traxo named "Most Promising" venture at Rice Alliance for Technology and Entrepreneurship Forum.[25]
  • Dec 2012—Traxo Wins Vator Splash NY.[26]
  • Jan 2013—Traxo named “Hot Startup” by Entrepreneur.[6]
  • Jan 2013—Traxo accepted to Bay Area Entrepreneur Workshop.[27]

External links


  1. 1.0 1.1 1.2 1.3 1.4 1.5 Elliott, Christopher. "Exclusive: For an authentic social networking experience, try Traxo". Christopher Elliott. Retrieved 2 April 2013. 
  2. 2.0 2.1 2.2 Robbins, McLean. "Traxo launches "Travel Score," a points-based rewards system for travelers". Gadling. Retrieved 2 April 2013. 
  3. 3.0 3.1 Surjaputra, Stephanus. "What we’re reading: Airbus grounds planes, European Travel Commission contest, Traxo launches Travel Score". Consumer Traveler. Retrieved 2 April 2013. 
  4. 4.0 4.1 "What’s Your Travel Score?". Travel & Leisure. Retrieved 2 April 2013. 
  5. 5.0 5.1 Schaal, Dennis. "Loyalty tracking shakeout? Traxo acquires GoMiles". Skift. Retrieved 2 April 2013. 
  6. 6.0 6.1 "Hot Startups Born in Dallas: Traxo". Retrieved 2 April 2013. 
  7. 7.0 7.1 Lomas, Natasha. "Traxo Acquires Frequent Flyer Tracker, GoMiles, To Beef Up Its Travel Organization Suite". TechCrunch. Retrieved 2 April 2013. 
  8. 8.0 8.1 "Traxo". CrunchBase. Retrieved 2 April 2013. 
  9. 9.0 9.1 O'Neill, Sean (2 October 2013). "Traxo lands $4.2 million, boosting the travel organizer service". Tnooz. Retrieved 2 October 2013. 
  10. 10.0 10.1 Vosters, Mike. "Traxo: The for Travel". Techli. Retrieved 2 April 2013. 
  11. "". Thrillist. Retrieved 2 April 2013. 
  12. "Traxo Launches Social Travel Service". Travel Technology News. Retrieved 2 April 2013. 
  13. "Traxo LLC". Manta. Retrieved 3 April 2013. 
  14. Taylor, Colleen. "Meet Uptake: The biggest travel site you’ve never heard of". Gigaom. Retrieved 3 April 2013. 
  15. "Traxo Launches Loyalty Tracker with Sweepstakes". Travel Pulse. Retrieved 3 April 2013. 
  16. Ling, P.. "Saving Miles With the Traxo Loyalty Tracker". UpTake. Retrieved 3 April 2013. 
  17. "Web buzz: keeps track of frequent-flier miles". Los Angeles Times. Retrieved 3 April 2013. 
  18. "Traxo goes the extra mile with loyalty tracker". Tnooz. Retrieved 3 April 2013. 
  19. "Traxo integrates TripIt — Is the travel industry crazy?". Tnooz. Retrieved 3 April 2013. 
  20. "Traxo integrates UpTake content, tries to trip-up TripIt". Tnooz. Retrieved 3 April 2013. 
  21. "Traxo Launches New Travel Trophies Feature". Launch DFW. Retrieved 3 April 2013. 
  22. Cummings, Corey. "Traxo Beefs Up Social Travel, Gives Targeted Deals To Deserving Globetrotters". Techli. Retrieved 3 April 2013. 
  23. Clark, Jenna (13 Nov 2013). "Business Travels With Traxo". 
  24. "fbFund 2009 Top 50 Finalists". Facebook. Retrieved 3 April 2013. 
  25. "Most Promising I.T. and Web Companies Announced at 8th Annual Rice Alliance I.T. and Web Venture Forum". Rice Alliance. Retrieved 3 April 2013. 
  26. "Traxo has won Vator Splash NY!". VatorNews. Retrieved 3 April 2013. 
  27. "Traxo Secures Investment from Bay Area Entrepreneurs Workshop". PR Newswire. Retrieved 3 April 2013.