Traxo

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Traxo is an online travel service that detects and organizes personal travel information, including itineraries, loyalty account balances, and expiration dates, from over 190 travel sources.[1][2][3][4] Traxo is free for users and is supported by an advertising business model.[1] In 2013, the company was ranked as a "Hot Startup" by Entrepreneur, and as of October 2013, the company has raised approximately $1.5 million in seed money and a $4.2 million Series A.[5][6]

Traxo is headquartered in Dallas, TX and Andres Fabris is the current CEO.[7][8][9]

History

Andres Fabris first conceived of Traxo in 2003 while attending Harvard Business School. He began designing a dashboard-style travel organization service with Andy Chen and Richard Pendergast, whom he had met while working at Travelocity.[1][10][11]

The company established its office in Dallas, TX in 2008.[1][8] By 2009, the company announced the public beta launch of Traxo.com.

The earliest prototype of Traxo was a simple travel aggregator that sent out alerts when a user’s travels overlapped with the travels of other members.[10] The site was well received in the travel technology community, and was described as having “all the makings of a useful, intuitive, and most of all, easy site for travelers,” by travel writer Christopher Elliott.[1][12]

In 2010, Traxo integrated with travel recommendation website UpTake.[13][14] This partnership was one of the first developments in a series of strategies aimed at branding Traxo as more than just a proximity alert tool.[1] In 2010, the company also introduced the Traxo Loyalty Tracker, a service that keeps track of hotel, airline, and car rental reward balances, and it became the first travel site to display this information on the same dashboard with a user's frequent flier miles and travel itinerary.[15][16][17][18]

In 2011, the company launched the Traxo Travel Score, “the official measure of one’s overall travel experience.”[2] The company later integrated with TripIt, Gowalla, and Foursquare in an effort to provide customers with an easy way to get credit for past travels and increase their scores.[19][20]

In 2012, Traxo announced the acquisition of frequent flier miles tracker GoMiles.com.[7]

In 2013, Traxo announced a $4.2m Series A strategic investment from Advantage Capital Partners, Silver Creek Ventures and Thayer Ventures.[9]

Features

The website’s various services include:

  • Traxo Loyalty Tracker - keeps track of airline, hotel, and car rental reward balances. This information is organized on the dashboard next to the trip itinerary.
  • Traxo Travel Trophies – users earn “trophies” for states, countries, and continents they visit in their travels.[21]
  • Traxo Travel Score – calculated score between 1 and 100. Users with higher scores are rewarded with travel-related deals such as free flights, discount rental cars, and hotel specials.[2][3][4][22]
  • Traxo Express Access – streamlines linking to all of a user's loyalty account information.[5]
  • Traxo Verified Reviews - the industry's first comprehensive "verified reviews" platform for flights and hotels, designed to block fakers.
  • Traxo For Business - API and White Label for simplified open booking and expense reporting, as well as enhanced customer service.[23]

Awards and Recognition

  • May 2009—Traxo named as a Facebook Fund Finalist.[24]
  • Dec 2010—Traxo named "Most Promising" venture at Rice Alliance for Technology and Entrepreneurship Forum.[25]
  • Dec 2012—Traxo Wins Vator Splash NY.[26]
  • Jan 2013—Traxo named “Hot Startup” by Entrepreneur.[6]
  • Jan 2013—Traxo accepted to Bay Area Entrepreneur Workshop.[27]

External links

References

  1. 1.0 1.1 1.2 1.3 1.4 1.5 Elliott, Christopher. "Exclusive: For an authentic social networking experience, try Traxo". Christopher Elliott. http://www.elliott.org/blog/exclusive-for-an-authentic-social-networking-experience-try-traxo/. Retrieved 2 April 2013. 
  2. 2.0 2.1 2.2 Robbins, McLean. "Traxo launches "Travel Score," a points-based rewards system for travelers". Gadling. http://www.gadling.com/2011/06/20/traxo-launches-travel-score-a-points-based-rewards-system-for. Retrieved 2 April 2013. 
  3. 3.0 3.1 Surjaputra, Stephanus. "What we’re reading: Airbus grounds planes, European Travel Commission contest, Traxo launches Travel Score". Consumer Traveler. http://www.consumertraveler.com/today/what-were-reading-airbus-grounds-planes-european-travel-commission-contest-traxo-launches-travel-score. Retrieved 2 April 2013. 
  4. 4.0 4.1 "What’s Your Travel Score?". Travel & Leisure. http://www.travelandleisure.com/travel-blog/carry-on/2011/6/22/whats-your-travel-score. Retrieved 2 April 2013. 
  5. 5.0 5.1 Schaal, Dennis. "Loyalty tracking shakeout? Traxo acquires GoMiles". Skift. http://skift.com/2012/09/25/loyalty-tracking-shakeout-traxo-acquires-gomiles/. Retrieved 2 April 2013. 
  6. 6.0 6.1 "Hot Startups Born in Dallas: Traxo". Entrepreneur.com. http://www.entrepreneur.com/slideshow/225459#1. Retrieved 2 April 2013. 
  7. 7.0 7.1 Lomas, Natasha. "Traxo Acquires Frequent Flyer Tracker, GoMiles, To Beef Up Its Travel Organization Suite". TechCrunch. https://techcrunch.com/2012/09/25/traxo-acquires-frequent-flyer-tracker-gomiles-to-beef-up-its-travel-organization-suite/. Retrieved 2 April 2013. 
  8. 8.0 8.1 "Traxo". CrunchBase. http://www.crunchbase.com/company/traxo. Retrieved 2 April 2013. 
  9. 9.0 9.1 O'Neill, Sean (2 October 2013). "Traxo lands $4.2 million, boosting the travel organizer service". Tnooz. http://www.tnooz.com/article/traxo-raises-4-2m-series/. Retrieved 2 October 2013. 
  10. 10.0 10.1 Vosters, Mike. "Traxo: The Mint.com for Travel". Techli. http://techli.com/2011/07/traxo-the-mint-com-for-travel/. Retrieved 2 April 2013. 
  11. "Traxo.com". Thrillist. http://www.thrillist.com/dallas/traxo. Retrieved 2 April 2013. 
  12. "Traxo Launches Social Travel Service". Travel Technology News. http://www.breakingtravelnews.com/news/article/traxo-launches-social-travel-service/. Retrieved 2 April 2013. 
  13. "Traxo LLC". Manta. http://www.manta.com/c/mw2bbc9/traxo-llc. Retrieved 3 April 2013. 
  14. Taylor, Colleen. "Meet Uptake: The biggest travel site you’ve never heard of". Gigaom. http://gigaom.com/2011/11/09/uptake-travel-facebook-app/. Retrieved 3 April 2013. 
  15. "Traxo Launches Loyalty Tracker with Sweepstakes". Travel Pulse. http://www.travelpulse.com/traxo-launches-loyalty-tracker-with-sweepstakes.html. Retrieved 3 April 2013. 
  16. Ling, P.. "Saving Miles With the Traxo Loyalty Tracker". UpTake. http://travel-industry.uptake.com/blog/2010/06/11/traxo-loyalty-tracker/. Retrieved 3 April 2013. 
  17. "Web buzz: Traxo.com keeps track of frequent-flier miles". Los Angeles Times. http://articles.latimes.com/2010/may/23/travel/la-tr-webbuzz-20100523. Retrieved 3 April 2013. 
  18. "Traxo goes the extra mile with loyalty tracker". Tnooz. http://www.tnooz.com/2010/05/17/news/traxo-goes-the-extra-mile-with-loyalty-tracker/. Retrieved 3 April 2013. 
  19. "Traxo integrates TripIt — Is the travel industry crazy?". Tnooz. http://www.tnooz.com/2011/08/03/news/traxo-integrates-tripit-is-the-travel-industry-crazy. Retrieved 3 April 2013. 
  20. "Traxo integrates UpTake content, tries to trip-up TripIt". Tnooz. http://www.tnooz.com/2010/01/14/news/traxo-integrates-uptake-content-tries-to-trip-up-tripit/. Retrieved 3 April 2013. 
  21. "Traxo Launches New Travel Trophies Feature". Launch DFW. http://launchdfw.com/news/traxo-launches-new-travel-trophies-feature/. Retrieved 3 April 2013. 
  22. Cummings, Corey. "Traxo Beefs Up Social Travel, Gives Targeted Deals To Deserving Globetrotters". Techli. http://techli.com/2012/07/traxo-social-travel-network/. Retrieved 3 April 2013. 
  23. Clark, Jenna (13 Nov 2013). "Business Travels With Traxo". http://launchdfw.com/news/business-travels-with-traxo/. 
  24. "fbFund 2009 Top 50 Finalists". Facebook. http://www.facebook.com/notes/fbfund/fbfund-2009-top-50-finalists/84440649573. Retrieved 3 April 2013. 
  25. "Most Promising I.T. and Web Companies Announced at 8th Annual Rice Alliance I.T. and Web Venture Forum". Rice Alliance. http://alliance.rice.edu/RA2011_2Column.aspx?id=779. Retrieved 3 April 2013. 
  26. "Traxo has won Vator Splash NY!". VatorNews. http://vator.tv/news/2012-12-05-traxo-has-won-vator-splash-ny. Retrieved 3 April 2013. 
  27. "Traxo Secures Investment from Bay Area Entrepreneurs Workshop". PR Newswire. http://www.prnewswire.com/news-releases/traxo-secures-investment-from-bay-area-entrepreneurs-workshop-189180171.html. Retrieved 3 April 2013.