VIMBY

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This article was considered for deletion at Wikipedia on November 29 2017. This is a backup of Wikipedia:VIMBY. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/VIMBY, the first at Wikipedia:Wikipedia:Articles_for_deletion/VIMBY. Purge

company

VIMBY is an American content marketing studio[1], with its headquarters based in Van Nuys, California[2]. Dean Waters is the CEO of the company.[3]

On this platform, the content producers live and work in cities worldwide, and are said to be connected by a digital infrastructure.[4]

History

On October 11, 2007, VIMBY launched as a destination website and publisher dedicated to local market lifestyle content[5] from the top 20 U.S. media markets. Focused on the demo, VIMBY released multiple videos daily celebrating music, fashion, nightlife, action sports, car culture, and more.[6][7]

In 2010, television producer Mark Burnett invested in VIMBY[8] and this partnership rebranded VIMBY as a content marketing studio for brands.[9] VIMBY entered into a 4-year partnership with Walmart[10], which included a local grocery campaign with nearly 2000 television spots in 85 markets and 4 markets and 4 languages.[2] The company''s major partnerships include the ones with McDonald's[11] and VSA Partners.[12][13][14]

After MGM purchased Mark Burnett’s company, VIMBY partnered with the studio. However in 2016, VIMBY and MGM agreed to a deal whereby VIMBY became independently owned and operated by its founding partners.[15]

In 2016, VIMBY financed an awarding-winning short-film, Rita, which was directed by Ron Torres.[16]

In May 2017, Damien S.Navarro was appointed as the New President for VIMBY.[3][17]

References

  1. Hagey, Keach (2014-07-14). "Hearst Launching Cosmopolitan-Branded Online Video Service" (in en-US). Wall Street Journal. ISSN 0099-9660. http://www.wsj.com/articles/hearst-launching-cosmopolitan-branded-online-video-service-1405370646. 
  2. 2.0 2.1 "3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi" (in en-US). http://www.adweek.com/brand-marketing/3-agencies-youve-never-heard-handle-walmart-bk-pepsi-157744/#/. 
  3. 3.0 3.1 "VIMBY Appoints Damien S. Navarro as New President" (in en-US). https://martechseries.com/content-marketing/content-marketing-content-marketing/vimby-appoints-damien-s-navarro-new-president/. 
  4. "Mark Burnett, Vimby Ink Partnership" (in en-US). http://www.adweek.com/digital/mark-burnett-vimby-ink-partnership-115115/. 
  5. "Social-Media Focused Youtoo TV Replaces AmericanLife Net | Multichannel" (in en). http://www.multichannel.com/news/content/social-media-focused-youtoo-tv-replaces-americanlife-net/361432. 
  6. Braxton, Greg; Flint, Joe (2011-10-17). "Would you like TV with that Big Mac?" (in en-US). Los Angeles Times. ISSN 0458-3035. http://articles.latimes.com/2011/oct/17/entertainment/la-et-mcdonalds-channel-20111017. 
  7. Team, The Deadline (2011-10-17). "L.A. Times: McDonald's TV Readies Launch" (in en-US). Deadline. http://deadline.com/2011/10/l-a-times-mcdonalds-tv-readies-launch-183736/. 
  8. "https://www.bizjournals.com/losangeles/news/2012/03/16/mark-burnett-takes-youtoo-stake.html". https://www.bizjournals.com/losangeles/news/2012/03/16/mark-burnett-takes-youtoo-stake.html. 
  9. "Mark Burnett partners for branded content" (in en). The Hollywood Reporter. http://www.hollywoodreporter.com/news/mark-burnett-partners-branded-content-22430. 
  10. "The Power Of Local: Four Lessons From Walmart’s Playbook". http://www.cmo.com/features/articles/2015/4/14/the-power-of-local-four-keys-to-winning-with-custom-content.html#gs.eu3Ot9M. 
  11. "McDonald's Wants Diners to Stay Longer | Convenience Store News" (in en). https://csnews.com/mcdonalds-wants-diners-stay-longer. 
  12. "Kleenex Provides A Use Case For Its Product With This Weepy Ad About A Dog In A Wheelchair" (in en-US). Fast Company. 2015-06-30. https://www.fastcompany.com/3048080/kleenex-provides-a-use-case-for-its-product-with-this-weepy-ad-about-a-dog-in-a-wheelchair. 
  13. "Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad" (in en-US). http://www.adweek.com/creativity/chance-wheelchair-bound-dog-will-inspire-you-tears-kleenex-ad-165647/. 
  14. "A NICU Nurse Meets the Babies She Saved in This Viral Tearjerker From Kleenex" (in en-US). http://www.adweek.com/creativity/nicu-nurse-meets-babies-she-saved-viral-tearjerker-kleenex-167313/. 
  15. "How the Reality TV King Created 11 Popular Shows and Counting" (in en-US). http://www.adweek.com/tv-video/how-reality-tv-king-created-11-popular-shows-and-counting-164157/. 
  16. release, Zions Bank press. "Pocatello native's documentary honored at Sun Valley Film Festival" (in en). Idaho State Journal. https://idahostatejournal.com/news/local/pocatello-native-s-documentary-honored-at-sun-valley-film-festival/article_5a571517-4e9f-5de6-bfda-8c5a3239caeb.html. 
  17. Chmielewski, Dawn C. (2011-10-31). "Reinventing online ads" (in en-US). Los Angeles Times. ISSN 0458-3035. http://articles.latimes.com/2011/oct/31/business/la-fi-ct-vimby-20111019. 

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