From a home for articles deleted from Wikipedia
Jump to: navigation, search
This article was considered for deletion at Wikipedia on November 29 2017. This is a backup of Wikipedia:VIMBY. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/VIMBY, the first at Wikipedia:Wikipedia:Articles_for_deletion/VIMBY. Purge


VIMBY is an American content marketing studio[1], with its headquarters based in Van Nuys, California[2]. Dean Waters is the CEO of the company.[3]

On this platform, the content producers live and work in cities worldwide, and are said to be connected by a digital infrastructure.[4]


On October 11, 2007, VIMBY launched as a destination website and publisher dedicated to local market lifestyle content[5] from the top 20 U.S. media markets. Focused on the demo, VIMBY released multiple videos daily celebrating music, fashion, nightlife, action sports, car culture, and more.[6][7]

In 2010, television producer Mark Burnett invested in VIMBY[8] and this partnership rebranded VIMBY as a content marketing studio for brands.[9] VIMBY entered into a 4-year partnership with Walmart[10], which included a local grocery campaign with nearly 2000 television spots in 85 markets and 4 markets and 4 languages.[2] The company''s major partnerships include the ones with McDonald's[11] and VSA Partners.[12][13][14]

After MGM purchased Mark Burnett’s company, VIMBY partnered with the studio. However in 2016, VIMBY and MGM agreed to a deal whereby VIMBY became independently owned and operated by its founding partners.[15]

In 2016, VIMBY financed an awarding-winning short-film, Rita, which was directed by Ron Torres.[16]

In May 2017, Damien S.Navarro was appointed as the New President for VIMBY.[3][17]


  1. Hagey, Keach (2014-07-14). "Hearst Launching Cosmopolitan-Branded Online Video Service" (in en-US). Wall Street Journal. ISSN 0099-9660. 
  2. 2.0 2.1 "3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi" (in en-US). 
  3. 3.0 3.1 "VIMBY Appoints Damien S. Navarro as New President" (in en-US). 
  4. "Mark Burnett, Vimby Ink Partnership" (in en-US). 
  5. "Social-Media Focused Youtoo TV Replaces AmericanLife Net | Multichannel" (in en). 
  6. Braxton, Greg; Flint, Joe (2011-10-17). "Would you like TV with that Big Mac?" (in en-US). Los Angeles Times. ISSN 0458-3035. 
  7. Team, The Deadline (2011-10-17). "L.A. Times: McDonald's TV Readies Launch" (in en-US). Deadline. 
  8. "". 
  9. "Mark Burnett partners for branded content" (in en). The Hollywood Reporter. 
  10. "The Power Of Local: Four Lessons From Walmart’s Playbook". 
  11. "McDonald's Wants Diners to Stay Longer | Convenience Store News" (in en). 
  12. "Kleenex Provides A Use Case For Its Product With This Weepy Ad About A Dog In A Wheelchair" (in en-US). Fast Company. 2015-06-30. 
  13. "Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad" (in en-US). 
  14. "A NICU Nurse Meets the Babies She Saved in This Viral Tearjerker From Kleenex" (in en-US). 
  15. "How the Reality TV King Created 11 Popular Shows and Counting" (in en-US). 
  16. release, Zions Bank press. "Pocatello native's documentary honored at Sun Valley Film Festival" (in en). Idaho State Journal. 
  17. Chmielewski, Dawn C. (2011-10-31). "Reinventing online ads" (in en-US). Los Angeles Times. ISSN 0458-3035.