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This article was considered for deletion at Wikipedia on July 18 2017. This is a backup of Wikipedia:Zeel. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Zeel, the first at Wikipedia:Wikipedia:Articles_for_deletion/Zeel. Purge


Zeel is a privately held company based in New York City. The company’s mobile phone application and website allow the booking of licensed massage therapists for on-location massage. It was founded by CEO Samer Hamadeh.


Zeel initially launched in 2010[1] as a booking engine for alternative healthcare providers, much like an alternative health version of ZocDoc.[2] Noting the demand for massage on short notice, the company refined its model to provide in-home massages on demand, relaunching in 2012 and creating a new category in the massage industry. The Zeel app was launched in April 2013, drawing comparisons to Uber.[3] Zeel has been on numerous “Uber for X” on-demand company roundups.[4][5]


The Zeel mobile app allows on-demand massage booking at a customer’s home, hotel, workplace, or event. The massage can take place in as little as an hour after booking, or up to a month in advance. Massages may be booked for start times between 8 am and 10:30 pm, 365 days of the year. Zeel currently operates in 65 cities and metro areas across the United States[5][6] and offers deep tissue, sports, Swedish and prenatal massage techniques. In January 2017, Zeel introduced a sleep massage, in partnership with Thrive Global, designed to induce deeper sleep.[7] Therapists accept massage bookings and travel to the location of Zeel customers, bringing a massage table, if needed.[8]

The company takes about 30% of the cost of the massage, and the massage therapist receives the remainder, including an 18% gratuity. CEO Samer Hamadeh estimates that therapist payment averages two times that of the average spa.[9]

The company offers chair massage for corporate clients and group events.[10]

Zeel also has an annual subscription, Massage Zeelot, which includes a monthly massage and a massage table.[11] By enrolling in Massage Zeelot, members pay approximately 20% less than standard Zeel Massage rates.[12] Prominent Zeel customers include TV personality and Bachelor alum Ashley Iaconetti.[13]


Zeel vets all massage therapists in its network, who must be licensed in their state of practice.[14] Additionally, Zeel requires all customers to complete ID verification before booking a massage, which it does through either a scan of a government-issued ID or the last four digits of a Social Security number. By doing so, Zeel estimates that it loses 30% of potential customers, but makes its therapists feel safe when traveling to customers.[15]


Zeel sponsored its first professional athlete in August 2016. The company sponsored American professional tennis player Steve Johnson during his bid at the 2016 US Open Tennis Championship.[16]


As of March 2016, Zeel has received investments totaling $15 million[17] and has their service available in over 40 cities and metro areas.[6][18] Investors include Corigin Ventures, Lightbank, Prolog Ventures,[19] Emil Capital Partners, Slow Ventures, Partech Ventures, New Atlantic Ventures, Spafinder,[17] Tory Burch co-founder J. Christopher Burch,[20] and journalist and angel investor Esther Dyson.[3]

Business Lines

In November 2016, Zeel launched its newest line of business, Zeel Spa. The Zeel Spa B2B platform allows spas to book massage therapists last-minute for appointments that might go unfilled, either because of last-minute staff absences or unexpected demand, or in advance for blocks of time. As of May 2017, over 100 spas had joined the service.[9]

Other business-focused Zeel services include Zeel Concierge, which enables hotels to provide in room massage bookings for guests; and Zeel Corporate Wellness, which brings Zeel Massage to events and workplaces.[21]


Zeel is headquartered in New York City. In June 2017, its office was recognized as one of the "13 coolest" tech workspaces in the city, in part due to its on-site massage room.[22]

Customer Service

Zeel offers customer service via phone, text, and email 365 days a year.[23] In May 2017, Zeel received a bronze Stevie Award for exemplary customer service.[24]

Area served














New Jersey

New Mexico

New York

North Carolina



South Carolina




Washington State

Washington, D.C.


  1. "Zeel Networks, Inc.: Private company information". Bloomberg Business. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=145737441. Retrieved 2015-09-09. 
  2. "Zeel Launches As A Booking Engine For Alternative Healthcare Providers". TechCrunch. https://techcrunch.com/2012/01/09/zeel-launches-as-a-booking-engine-for-alternative-healthcare-providers/. Retrieved 2015-09-01. 
  3. 3.0 3.1 "Zeel Relaunches As The Uber For Massage With New On-Demand, Mobile Booking Service". TechCrunch. https://techcrunch.com/2013/04/03/zeel-relaunches-as-the-uber-for-massage-with-new-on-demand-mobile-booking-engine/. Retrieved 2015-09-01. 
  4. "There’s an Uber for Everything Now". Wall Street Journal. https://www.wsj.com/articles/theres-an-uber-for-everything-now-1430845789. Retrieved 2015-09-01. 
  5. 5.0 5.1 "There’s an Uber for That". Inc. Magazine. http://www.incmagazine-digital.com/incmagazine/february_2015?folio=80#pg82. Retrieved 2015-09-01. 
  6. 6.0 6.1 "Where We Zeel". Zeel. https://www.zeel.com/zeel-massage-locations. Retrieved 2017-06-28. 
  7. "Zeel & Thrive Global Create Sleep Massage". Skin Inc. http://www.skininc.com/treatments/wellness/alternativetherapies/Zeel--Thrive-Global-Create-Sleep-Massage--410831685.html. Retrieved 2017-06-28. 
  8. "Zeel Help Center FAQs". Zeel. https://www.zeel.com/help-center/faqs/table. Retrieved 2015-09-01. 
  9. 9.0 9.1 "Uber Of X: Zeel Is The Uber Of Massages". PYMNTS.com. http://www.pymnts.com/uber-of-x/2017/uber-of-x-zeel-is-the-uber-of-massages-on-demand-economy-retail-startups-samer-hamadeh-in-home-same-day-service-mobile-apps-convenience-massage-industry/. Retrieved 2017-06-28. 
  10. "Inside Founder Field Day: Like a Scene Lifted From HBO’s ‘Silicon Valley’". Recode. http://recode.net/2015/04/30/inside-founder-field-day-like-a-scene-lifted-from-hbos-silicon-valley/. Retrieved 2015-09-03. 
  11. "The most relaxing monthly membership on the planet". Dujour. http://dujour.com/beauty/zeel-massage-app-membership/. Retrieved 2015-09-03. 
  12. "Infographic: Zeel vs Massage Envy Membership Showdown". Zeel. https://www.zeel.com/blog/massage-therapy/zeel-vs-massage-envy-membership-comparison. Retrieved 2017-06-28. 
  13. Template:Cite podcast
  14. "Zeel CEO talks on-demand massage services". Fox Business News. http://video.foxbusiness.com/v/4308655085001/zeel-ceo-talks-on-demand-massage-services/?#sp=show-clips. Retrieved 2015-09-03. 
  15. "Marketplace Morning Report for Monday, July 20". Marketplace.org. http://www.marketplace.org/shows/marketplace-morning-report/marketplace-morning-report-monday-july-20-2015. Retrieved 2015-09-03. 
  16. Wilder, Charlotte. "Steve Johnson on the best parts of the Olympics, losing at the US Open and his wild card comments". For The Win. http://ftw.usatoday.com/2016/09/steve-johnson-us-open-del-potro-wild-card-rio-olympics-tennis-golf. Retrieved 19 September 2016. 
  17. 17.0 17.1 Zakrzewski, Cat. "On-Demand Massage Startup Zeel Grabs $10M". http://blogs.wsj.com/venturecapital/2016/03/24/on-demand-massage-startup-zeel-grabs-10m/. Retrieved 12 April 2016. 
  18. "3 Smart Tips for Disrupting an Entire Industry". Inc. Magazine. http://www.inc.com/molly-reynolds/3-smart-tips-for-disrupting-an-entire-industry.html. Retrieved 2016-10-03. 
  19. "Taking Massage-On-Demand Nationwide, Zeel Rolls Out In Miami, LA, and SF Bay". TechCrunch. https://techcrunch.com/2014/08/29/taking-massage-on-demand-nationwide-zeel-rolls-out-in-miami-la-and-sf-bay/. Retrieved 2015-09-01. 
  20. "Christopher Burch". Crunchbase. https://www.crunchbase.com/person/j-christopher-burch#/entity. Retrieved 2016-10-03. 
  21. "Zeel Launches Spa Staffing Solution". Skin Inc. http://www.skininc.com/spabusiness/leaders/suppliers/Zeel-Launches-Spa-Staffing-400341751.html. Retrieved 2016-11-11. 
  22. "13 New York Startups With the Coolest Office Features You Never Knew You Needed". Inc. Magazine. https://www.inc.com/tom-popomaronis/13-nyc-based-companies-that-are-setting-the-bar-for-most-creative-office-spaces-.html. Retrieved 2017-06-28. 
  23. "Zeel Wins a Bronze Stevie Award for Customer Service". Zeel. https://www.zeel.com/blog/zeel-massage-news/zeel-wins-a-bronze-stevie-award-for-customer-service. Retrieved 2017-06-28. 
  24. "2017 Customer Service Award Winners". The American Business Awards. http://stevieawards.com/aba/2017-customer-service-award-winners. Retrieved 2017-06-28. 

External links