Abhinav Kumar (marketing)

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Abhinav Kumar
File:File:Abhinav Kumar.jpg
Abhinav Kumar speaking on the occasion of Bihar Mahotsav 2019 in Frankfurt, Germany
Born (1987-08-28) August 28, 1987 (age 34)
Patna, Bihar
Nationality Indian
Known for Trivago Advertisement

Abhinav Kumar (also known as "trivago guy") is an Indian Marketing Strategist.[1] He is best known for his appearances in advertisements for the hotel website Trivago[2] He became popular and an internet sensation for his role in Omnipresence Trivago ads in India.[3][4][5][6][7][8] Trivago Ads is also done by Tim Williams who was in the fame and in social memes by people.[9][10][11][12][13][14][15][16]

Early life & career

Abhinav Kumar was born on 28 August 1987 in Patna, Bihar. He spent his early years studying in Lakhisarai and at the Bishop Westcott Boys' School, Jharkhand. He earned his bachelors degree in B.com from the University of Pune.[17]

Abhinav Kumar was also involved in several non-profit organizations such as Center for Youth Development and Activities (CYDA), India and raising funds for Greenpeace. Abhinav was awarded a full scholarship to pursue his degree in International Management from the University of Trento in 2009.[18][19]


  1. "Interview: यूथ आइकॉन बन चुके 'ट्रिवागो ब्वॉय' ने साझा की अपने संघर्ष की कहानी" (in hindi). https://www.livehindustan.com/bihar/bhagalpur/story-interview-lakhisarai-resident-and-youth-icon-trivago-boy-shared-story-of-his-struggle-life-2331222.html. 
  2. "Abhinav Kumar, of Trivago fame, joins Paisadukan as a marketing advisor". The Economic Times. 29 January 2019. https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/abhinav-kumar-of-trivago-fame-joins-paisadukan-as-a-marketing-advisor/articleshow/67741848.cms. 
  3. Kapur, Manavi (25 August 2017). "Trivago ad guy: Abhinav Kumar, the man who is an unlikely brand ambassador". Business Standard India. https://www.business-standard.com/article/beyond-business/trivago-ad-guy-abhinav-kumar-the-man-who-is-an-unlikely-brand-ambassador-117082501117_1.html. 
  4. Taneja, Parina (12 July 2018). "Trivago guy Abhinav Kumar reconnects with his father after 10 years, thanks to media" (in en). https://www.indiatvnews.com/buzz/news-trivago-guy-abhinav-kumar-reconnects-with-father-after-10-years-tweet-452408. 
  5. "Unveiling the mystery behind the Trivago man – ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/digital/unveiling-the-mystery-behind-the-trivago-man/57749054. 
  6. Watson, Shweta (4 September 2017). "It’s a brand-new story". https://www.asianage.com/life/more-features/040917/its-a-brand-new-story.html. 
  7. "What made Abhinav ’Trivago ad guy’ Kumar an internet sensation" (in en). 2 August 2017. https://www.newsx.com/offbeat/70824-what-made-abhinav-trivago-ad-guy-kumar-an-internet-sensation. 
  8. "Who is Trivago ad guy: Meet Abhinav Kumar; this man has become internet sensation now". The Financial Express. 29 July 2017. https://www.financialexpress.com/india-news/who-is-trivago-ad-guy-meet-abhinav-kumar-the-man-who-has-become-internet-sensation/786032/. 
  9. "मालूम है, 'ट्रिवागो' के चाटू ऐड वाला ये आदमी कौन है?" (in hi). https://www.thelallantop.com/bherant/abhinav-kumar-the-trivago-ad-guy-who-has-become-internet-sensation/. 
  10. Pavone, Barbara. "The untold truth of Trivago pitchman Tim Williams". https://www.nickiswift.com/151170/the-untold-truth-of-trivago-pitchman-tim-williams/. 
  11. Magan, Srishti (3 May 2018). "‘Trivago Guy’ Abhinav Kumar Talks About Life After Becoming A Meme & His Unexpected Celeb Status" (in English). https://www.scoopwhoop.com/trivago-guy-video/. 
  12. "Who is the Trivago guy? Meet Abhinav Kumar, India Head at Trivago" (in en). 23 March 2017. https://www.india.com/buzz/who-is-the-trivago-guy-meet-abhinav-kumar-india-head-at-trivago-1953736/. 
  13. "Trivago's Abhinav Kumar joins PaisaDukan.com Advisory Board – Exchange4media" (in en). https://www.exchange4media.com/announcements-news/trivagos-abhinav-kumar-joins-paisadukancom-advisory-board-94328.html. 
  14. "Trivago Guy Abhinav Kumar joins advisory board of PaisaDukan.com". 30 January 2019. https://www.financialexpress.com/industry/trivago-guy-abhinav-kumar-joins-advisory-board-of-paisadukan-com/1459570/. 
  15. "Trivago guy Abhinav Kumar joins advisory board of PaisaDukan.com" (in en). 30 January 2019. http://www.indiantelevision.com/mam/media-and-advertising/people/trivago-guy-abhinav-kumar-joins-advisory-board-of-paisadukancom-190130. 
  16. Thomas, Sonia Mariam. "Turns Out, The Trivago Guy Was Cast Because They Literally Couldn't Find Anyone Else For The Ad" (in en). https://www.buzzfeed.com/soniathomas/kya-aapne-online-isko-meme-kiya-hai. 
  17. "बिहार निवासी अभिनव को ट्रिवागो के विज्ञापन से मिली बड़ी पहचान, अब ‘ट्रिवागो ब्वाॅय’ के नाम से जानते हैं लोग, जानें". https://www.prabhatkhabar.com/news/patna/bihar-abhinav-kumar-trivago-advertising-big-identity/1181771.html. 
  18. "Abhinav Kumar's father called him after 10 years, thanks to his Trivago Ad – Laughingcolours English" (in en). https://m.dailyhunt.in/news/india/english/laughingcolours+english-epaper-laughcole/abhinav+kumar+s+father+called+him+after+10+years+thanks+to+his+trivago+ad-newsid-95937808. 
  19. Bhatt, Shephali (22 March 2017). "Unmasking the Trivago man". https://economictimes.indiatimes.com/unmasking-the-trivago-man/articleshow/57749856.cms. 

External links

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