Audible Treats

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This article was considered for deletion at Wikipedia on December 8 2014. This is a backup of Wikipedia:Audible_Treats. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Audible_Treats, the first at Wikipedia:Wikipedia:Articles_for_deletion/Audible_Treats. Purge

oooh, orphan

company

Audible Treats is a Brooklyn-based public relations and marketing agency. Founded in 2004 by Michelle McDevitt and Gavin Rhodes,[1][2] it offers print publicity, online marketing, and social media management and consulting to a range of clientele, including Grammy Award-winning artists, record labels, clothing brands, film companies, self-funded independent musicians, and radio stations.[3] Past clients include Nelly, Black Sheep, Georgia Anne Muldrow, Bone Thugs-N-Harmony, Talib Kweli, and Mario. It hosts annual music industry showcases for CMJ and South by Southwest.[4]

Overview

Founding

Audible Treats was co-founded as a lifestyle and entertainment marketing firm by Gavin Rhodes and Michelle McDevitt. The pair met in New York University's Steinhardt Music Business graduate program. After graduating, they formed Audible Treats in 2004. Rhodes serves as Director of Marketing,[5] while McDevitt serves as President.[6] Current Online Marketing Manager, Dan Friedman, also attended the NYU MUBG program. The company is headquartered in Carroll Gardens, Brooklyn.[1][7]

In 2011, McDevitt was invited to be a Music Business Alumna-in-Residence for NYU's Music Business graduate program for the Spring semester Promotion & Publicity course.

Services

The agency is an entertainment and publicity firm,[6] chiefly offering customized print publicity, social media management and consulting, and online marketing. It helps clients obtain feature articles and music reviews, get tracks on sites and blogs, and utilize social networking, among other services.[1] Audible Treats works closely with multiple record labels and lifestyle companies.[3]

Since its inception, the agency has focused largely on musical artists and independent record labels, though it also provides publicity for video games, films, and other lifestyle clients.[3] Many of its musical clients are in the genres of rap and hip-hop, but in 2009 it began taking on clients in other styles such as rock and electronic.[1] A portion of its clients are signed to major labels and Grammy Award winners, while others are independently funded.[3][6] In 2010 it began taking on films and clothing brands.

Showcases

Audible Treats has organized a number of musical showcases. The first was the "Audible Treats CMJ 2009 Showcase", which included various artists represented by the agency such as rappers Souls of Mischief, Tanya Morgan, Trinity with Sadat X, Kam Moye, Oddisee, Finale, Jern Eye and TRUTHLiVE.[8] It took place at Southpaw in the Park Slope area of Brooklyn on October 22, 2009.[5][9][10]

It also held an Audible Treats Showcase for the March 2010 South by Southwest (SXSW) festival in Austin, Texas.[7] Included were rap and hip-hop artists Black Sheep, Black Milk, Amp Live, Diamond District, Crown Royale, One Be Lo, Finale, League510, iLL-Literacy, TRUTHLiVE, and Bisco Smith.[4]

Its third showcase was again for the New York-based CMJ (College Music Journal) festivities, held in Greenwich Village on October 21, 2010.[3][11][12] The 2010 Audible Treats CMJ Showcase featured hip-hop artists Black Sheep, Rah Digga, Nottz, Asher Roth, Diamond District, Big Pooh + Hall of Justus, Chip Fu, Von Pea, Moe Green, DaVinci, and The Left.[5] The event was partially funded by local businesses.[12]

References

  1. 1.0 1.1 1.2 1.3 Sieling, Daniel (August 11, 2010). "Audible Treats: Buzz-Builders, Press Agents, Music Marketing Strategists". SonicScoop. http://www.sonicscoop.com/2010/08/11/audible-treats-buzz-builders-press-agents-people-people/. Retrieved 2011-02-08. 
  2. Chang, Richard (February 17, 2008). "Collectible Car of the Year Contest Winner". New York Times. http://www.nytimes.com/2008/02/17/automobiles/collectibles/17contest.html?_r=2. Retrieved 2010-07-03. 
  3. 3.0 3.1 3.2 3.3 3.4 "Audible Treats Announces Lineup For Second Annual CMJ Showcase Black Sheep, Nottz, Diamond District, Rah Digga, Von Pea, and More to Perform at October 21 Showcase". MVRemix Urban. September 21, 2010. http://mvremix.com/urban_blogs/2010/09/21/audible-treats-announces-lineup-for-second-annual-cmj-showcase-black-sheep-nottz-diamond-district-rah-digga-von-pea-and-more-to-perform-at-october-21-showcase/. Retrieved 2011-02-08. 
  4. 4.0 4.1 Wallace, Emanuel (April 1, 2010). "2010 SXSW Audible Treats Wrap-Up + Native Instruments Giveaway". RapReviews.com. http://www.rapreviews.com/news/View.php?ArticleID=2162. Retrieved 2011-02-08. 
  5. 5.0 5.1 5.2 "Audible Treats CMJ Showcase (Oct. 21st 2010)". Flawless Hustle. September 27, 2010. http://www.flawlesshustle.com/events/audible-treats-cmj-showcase-oct-21st-2010/. Retrieved 2011-02-08. 
  6. 6.0 6.1 6.2 "Michelle MDevitt (Audible Treats)". Vapors Magazine. October 5, 2010. http://www.vaporsmagazine.com/2010/10/michelle-mcdevitt-audible-treats/. Retrieved 2011-02-08. 
  7. 7.0 7.1 "Donwill Recaps the Audible Treats SXSW Showcase". The Smoking Section. http://smokingsection.uproxx.com/TSS/2010/03/donwill-recaps-the-audible-treats-sxsw-showcase. Retrieved 2011-02-08. 
  8. Reyneke, David (October 24, 2009). "Concert Review: Audible Treats CMJ Showcase". PotHolesInMyBlog. http://potholesinmyblog.com/concert-review-audible-treats-cmj-showcase/. Retrieved 2011-02-08. 
  9. Hakes, Tyler (October 1, 2009). "Audible Treats presents CMJ Showcase '09". AboveGround Magazine. http://abovegroundmagazine.com/news/10/01/audible-treats-presents-cmj-showcase-09/. Retrieved 2011-02-08. 
  10. "Audible Treats CMJ Showcase 10/22". OkayPlayer. October 15, 2009. http://www.okayplayer.com/news/Audible-Treats-CMJ-Showcase-10-22.html. Retrieved 2011-02-08. 
  11. Ford, Winston (November 9, 2010). "CMJ: Audible Treats Showcase". The Couch Sessions. http://www.thecouchsessions.com/2010/11/cmj-audible-treats-showcase/. Retrieved 2011-02-08. 
  12. 12.0 12.1 Winistorfer, Andrew (October 28, 2010). "Contest: Win Audible Treats CMJ Prize Pack ($400+ Value)". Prefix Magazine. http://www.prefixmag.com/news/contest-win-audible-treats-cmj-prize-pack/45358/. Retrieved 2011-02-08. 

Further reading

External links

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