Character Options

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This article was considered for deletion at Wikipedia on December 28 2017. This is a backup of Wikipedia:Character_Options. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Character_Options, the first at Wikipedia:Wikipedia:Articles_for_deletion/Character_Options. Purge

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Character Options Limited (Character Options Ltd, Charter Options, or Character) is an international toy manufacturer based in Oldham, UK with offices in Manchester, Hong Kong, and China. The company currently employs around 200 people.[1] The company imports and distributes toys, games, watches, clocks, toiletries, stationery and computer accessories.[2] They have numerous toy brands, including toys for widely popular shows like Doctor Who, Scooby Doo, Marvel, and others.[3] Character Options was founded on March 1, 1991 by Kirankumar Premchand Shah.[4] It has nine members on its board of directors.[5][6]

The British Toy and Hobby Association honored Character Options Ltd executives with the 2016 Lifetime Achievement Award.[7] Their average annual revenue is 85 million USD.[8]


Charter Options Ltd currently has over 17 brands or companies that they manufacture toys for.[9]

DC Comics

Disney Frozen

Disney Princess Palace Pets

Disney Crossy Road

Doctor Who

When Character was first established, the BBC licensed them to create a new toy series for the hit television show Doctor Who, since the license with Dapol, who were making Doctor Who Toys from 1987 to 2001, was not renewed.[10] Character Options has been the holder of the BBC's main toy licence since 2005.[11] The license was renewed in 2017.[12]



Character was confirmed as the toy licensee for Minecraft in June 2013.[13]


Character Options will become the master toy distributor in the UK and Ireland for the globally popular Pokémon brand in 2018.[14]

Scooby Doo

The Scooby Doo license is shared by Character Options, Lego, and Parragon.[15]


DHX Brands has extended its master toy partnership with Character Options for its Teletubby Collectables. The deal, which now runs until 2020, is for worldwide manufacturing rights with UK distribution and will see Character Options adding further plush and plastic toys to the range.[16]


  1. "Welcome to About Us". 
  2. "Bloomberg". 
  3. "Welcome to Our brands". 
  4. "Stocks". 
  5. "CHARACTER OPTIONS LIMITED - Overview (free company information from Companies House)" (in en). 
  6. "DueDil". 
  7. "BTHA honours Character Options' The Four with Lifetime Achievement award". 
  8. "CHARACTER OPTIONS LIMITED | Revenue and Financial Reports - Companies & Details -" (in en). 
  9. "Welcome to Our brands". 
  11. "Character Options" (in en). Tardis. 
  12. "Character regenerates Doctor Who master toy licenses following female Doctor reveal". 
  13. "Check out these awesome-looking Minecraft figures and playsets from Character Options". Pocket Gamer. 
  14. "Character Options named Pokémon master toy distributor for UK and Ireland". 
  15. "Scooby-Doo hits center stage in the UK". 
  16. "Character Options signs Teletubbies for further three years". 
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