Craig Bernard

From Deletionpedia.org: a home for articles deleted from Wikipedia
Jump to: navigation, search
This article was considered for deletion at Wikipedia on September 4 2017. This is a backup of Wikipedia:Craig_Bernard. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Craig_Bernard, the first at Wikipedia:Wikipedia:Articles_for_deletion/Craig_Bernard. Purge

Craig Bernard
Alma mater University of Toronto
Occupation Director, producer
Years active 2001 - present
Organization Fever Content
Notable work(s) Black Black Heart
Lovercall
Locked Out of Heaven
Hey Brother
Website
www.fevercontent.com

Craig Bernard is a multiple award-winning Canadian-American director and producer. He is best known for directing and producing music videos for high-profile music artists, including Bruno Mars, John Newman, Tiësto, Avicii, CeeLo Green, Taio Cruz, and Colbie Caillat. He is the executive producer and head of production at the transmedia production company Fever Content, founded by Elia Petridis.[1]

Early life and education

Bernard attended the University of Toronto in Toronto, Canada. He then moved to Vancouver to pursue a career in film and photography, before relocating to the United States.[2]

Career

Bernard made his professional directorial debut in 2001 with the music video Now or Never by Dope. In 2003, Bernard was twice-nominated for Video of the Year at the Juno Awards, also known as the Canadian Grammy Awards, for the David Usher music video Black Black Heart [3] and for Lovercall by Danko Jones.[4] He continued directing during the 2000s before transitioning into producing. Throughout the 2010s, he then produced multiple music videos for chart-topping artists.

In 2011, the book Music Video and the Politics of Representation featured an analysis of his music video for Stone Sour's Hesitate, which received over 13 million views on YouTube,[5] as an example of a masterful modern music video.[6][7] In 2014, he produced Grouplove's music video for I'm With You which received over 2 million views on YouTube.[8] In 2015, he produced Disturbed's music video for The Light which received over 49 million views on YouTube[9] and positive critical acclaim.[10][11][12]

During the span of his career, his music videos have won four awards and been nominated for 12 awards, including MTV Music Video Awards, MuchMusic Video Awards, and World Music Awards.

In 2016, while serving as the chief creative officer for SAMO VR,[13][14][15] he produced multiple virtual reality films, including the virtual reality music video Drugs[16] for electronic music producer Eden.[17] The music video was highly received by critics at Sundance Film Festival and SXSW where it was showcased by Jaunt, and drew the attention of award-winning film director, screenwriter and transmedia producer creator Elia Petridis.[18] In 2017, Bernard became the executive producer and head of production of the transmedia production company Fever Content founded by Elia Petridis.[19] The company focuses on producing music and narrative transmedia (including virtual reality).[20][21]

Filmography

Year Title Position Notes
2001 David Usher: Black Black Heart Director Music Video

Won: MuchMusic Video Award for Best Pop Video (2002)

Won: MuchMusic Video Award for Best Visual Effects (2002)

Nominated: MuchMusic Video Award for Best Director (2002)

Nominated: MuchMusic Video Award for Best Cinematography (2002)

Nominated: Juno Award for Video of the Year (2003)

Danko Jones: Lovercall Director Music Video

Won: MuchMusic Video Award for Best Post-Production (2003)

Nominated: Juno Award for Video of the Year (2003)

Dope: Now or Never Director Music Video
2002 Danko Jones: Sound of Love Director Music Video
Danko Jones: I Want You Director Music Video
2005 The Willows: Walk Straight Director Music Video
2008 Crystal Castles: Vanished Director Music Video (unreleased)
Crystal Castles: Crimewave Director Music Video (unreleased)
2009 Mates of State: My Only Offer Director Music Video
2010 Los Campesinos!: Romance is Boring Producer Music Video
Taio Cruz: Break Your Heart Executive Producer Music Video
2011 Twin Atlantic: What is Light? Where is Laughter? Producer Music Video
CeeLo Green: I Want You Executive Producer Music Video
Inna: Club Rocker Executive Producer Music Video

Nominated: Romanian Music Award for Best Video (2011)

Stone Sour: Hesitate Director Music Video
2012 Brandi Carlile: That Wasn't Me Executive Producer Music Video
Awolnation: Kill Your Heroes Executive Producer Music Video
Bruno Mars: Locked Out of Heaven Executive Producer Music Video

Won: MTV Video Music Award for Best Male Video (2013)

Nominated: MTV Video Music Award for Video of the Year (2013)

Nominated: MTV Video Music Award for Best Pop Video (2013)

Nominated: World Music Award for World’s Best Video (2013)

Nominated: NAACP Image Award for Outstanding Music Video (2013)

Kerli: The Lucky Ones Executive Producer Music Video
2013 Bruno Mars: When I Was Your Man Executive Producer Music Video

Nominated: World Music Award for World’s Best Video (2014)

Benny Benassi: Dance the Pain Away Executive Producer Music Video
Bruno Mars: Gorilla Executive Producer Music Video
Grouplove: Shark Attack Executive Producer Music Video
Avicii: Hey Brother Executive Producer Music Video

Nominated: MTV Video Music Award for Best Video with a Social Message (2014)

Nominated: World Music Award for World’s Best Video (2014)

Grouplove: Ways to Go Executive Producer Music Video
2014 Colbie Caillat: Hold On Executive Producer Music Video
Chromeo: Come Alive Executive Producer Music Video

Nominated: MuchMusic Video Award for Best EDM/Dance Video (2014)

Grouplove: I'm With You Executive Producer Music Video
2015 Disturbed: The Light Director Music Video
Kaskade: Never Sleep Alone Executive Producer Music Video

[22][23][24]

Awards and nominations

Bernard's music videos have won four awards and been nominated for 12 awards, including Juno Awards, MTV Music Video Awards, MuchMusic Video Awards, and World Music Awards.

In 2002, his music video for David Usher's Black Black Heart won the MuchMusic Video Award for Best Pop Video and the MuchMusic Video Award for Best Visual Effects; it was nominated for the MuchMusic Video Award for Best Director and the MuchMusic Video Award for Best Cinematography.[25]

In 2003, his music video for Danko Jones' Lovercall won the MuchMusic Video Award for Best Post-Production; his music videos for Danko Jones' Lovercall and for David Usher's Black Black Heart were both nominated for Video of the Year at the 2003 Juno Awards.

In 2011, his music video for Inna's Club Rocker was nominated for the Romanian Music Award for Best Video.[26]

In 2013, his music video for Bruno Mars' Locked Out Of Heaven won the MTV Video Music Award for Best Male Video;[27] it was nominated for the MTV Video Music Award for Video of the Year, the MTV Video Music Award for Best Pop Video,[28] the World Music Award for World’s Best Video, and the NAACP Image Award for Outstanding Music Video.[29]

In 2013, his music video for Bruno Mars' When I Was Your Man was nominated for the World Music Award for World’s Best Video.

In 2014, his music video for Avicii's Hey Brother was nominated for the MTV Video Music Award for Best Video with a Social Message[30] and the World Music Award for World’s Best Video. His music video for Chromeo's Come Alive was nominated for the MuchMusic Video Award for Best EDM/Dance Video.[31]

References

  1. "FEVER Content". http://fevercontent.com. 
  2. "Bruno Mars, Aviici, John Newman: An Interview With Music Video Director Craig Bernard". ShowBizBytes. 2017-08-11. https://showbizbytes.com/bruno-mars-aviici-john-newman-an-interview-with-music-video-director-craig-bernard-39727b735866. 
  3. "2003 | Video of the Year (Sponsored by MuchFACT, exclusively funded by Bell Media) | Craig Bernard, David Usher | The JUNO Awards" (in en-US). The JUNO Awards. http://junoawards.ca/nomination/2003-video-of-the-year-sponsored-by-muchfact-exclusively-funded-by-bell-media-craig-bernard-david-usher/. 
  4. "2003 | Video of the Year (Sponsored by MuchFACT, exclusively funded by Bell Media) | Craig Bernard, Danko Jones | The JUNO Awards" (in en-US). The JUNO Awards. https://junoawards.ca/nomination/2003-video-of-the-year-sponsored-by-muchfact-exclusively-funded-by-bell-media-craig-bernard-danko-jones/. 
  5. Stone Sour (2010-12-23), Stone Sour - Hesitate [OFFICIAL VIDEO], https://www.youtube.com/watch?v=qrv6sa0PrtU, retrieved 2017-09-11 
  6. Railton, Diane; Watson, Paul (2011). "Genre and Music Video: Configurations and Functions". Music Video and the Politics of Representation. Edinburgh University Press. pp. (pp. 41-65). ISBN 0748633227. https://books.google.com/books?id=LvmqBgAAQBAJ&dq=%22Music+Video+and+the+Politics+of+Representation%22. 
  7. Lissybee (2011-10-03). Stone Sour - Hesitate Music Video Analysis. https://www.slideshare.net/Lissybee/stone-sour-hesitate-music-video-analysis. 
  8. GROUPLOVE (2014-06-12), Grouplove - I'm With You [Official Music Video], https://www.youtube.com/watch?v=NdB296pKdPI, retrieved 2017-09-07 
  9. Disturbed (2015-11-20), Disturbed - The Light [Official Music Video], https://www.youtube.com/watch?v=_LypjOTTH6E, retrieved 2017-09-11 
  10. "DISTURBED Taps Directors CULLEY BUNKER And CRAIG BERNARD For 'The Light' Video" (in en-US). BLABBERMOUTH.NET. 2015-10-12. http://www.blabbermouth.net/news/disturbed-taps-directors-culley-bunker-and-craig-bernard-for-the-light-video/. 
  11. "Disturbed hope you see ‘the light’ in latest videoMetal Insider" (in en-US). Metal Insider. 2015-11-20. http://www.metalinsider.net/video/disturbed-hope-you-see-the-light-in-latest-video. 
  12. "Disturbed Release Powerful Video for 'The Light'" (in en-US). http://loudwire.com/disturbed-the-light-video/. 
  13. "SAMO VR". https://www.f6s.com/samovr. 
  14. "SAMO". https://gust.com/companies/samovr. 
  15. "SAMO - Emerging Tech for Talent" (in en). http://samovr.com. 
  16. (in en) EDEN 'drugs' VR Experience, https://www.jauntvr.com/title/97771336ec, retrieved 2017-09-08 
  17. "EDEN "drugs" VR Experience" (in en-US). http://www.gantproductions.com/eden-drugs/. 
  18. Mike. "Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive)" (in en). http://www.pxvr.com/elia-petridis-launches-virtual-reality-company-fever-content-exclusive/. 
  19. "Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive)" (in en-US). TheWrap. 2017-07-05. http://www.thewrap.com/elia-petridis-launches-virtual-reality-company-fever-content-exclusive/. 
  20. "4 Things You Should Know about VR’s Hottest New Music-Driven Production Company: Fever Content" (in en). BuzzFeed Community. https://www.buzzfeed.com/vralphanator/4-things-you-should-know-about-vras-hottest-new-2trhc?utm_term=.yrw7L8JAE#.mv6V8D0lY. 
  21. "Craig Bernard: Spreading the Fever of VR Content – 6 Questions". 6 Questions. 2017-08-11. https://six-questions.com/craig-bernard-spreading-the-fever-of-vr-content-660a9d2c82d4. 
  22. "Craig Bernard | IMVDb" (in en). https://imvdb.com/n/craig-bernard. 
  23. "Craig Bernard". http://www.imdb.com/name/nm3436820/. 
  24. "mvdbase.com - Craig Bernard technician videography". http://www.mvdbase.com/person.php?id=C3569. 
  25. "Swollen Members Clean Up At MuchMusic Awards". Billboard. http://www.billboard.com/articles/news/75393/swollen-members-clean-up-at-muchmusic-awards. 
  26. "Inna UK Website". http://inna-uk.com/awards.html. 
  27. "MTV VMAs 2013: Full Winners List". Billboard. http://www.billboard.com/articles/news/5672585/mtv-video-music-awards-2013-complete-vmas-winners-list. 
  28. "2013 Video Music Award Nominations: Get The Full List!" (in en). MTV News. http://www.mtv.com/news/1710689/vma-nominations-list-2013/. 
  29. "NAACP Image Awards: Winners Announced" (in en). The Hollywood Reporter. http://www.hollywoodreporter.com/news/naacp-image-awards-winners-announced-417553. 
  30. "2014 MTV Video Music Awards Nominations: Get The Full List" (in en). MTV News. http://www.mtv.com/news/1870248/2014-video-music-awards-nominations-full-list/. 
  31. "2014 MuchMusic Video Awards—List of Highlights, Winners, and Performances" (in en). Popdust. 2014-06-18. https://www.popdust.com/2014-muchmusic-video-awardslist-of-highlights-winners-and-performances-1889939982.html. 

External links