Mercedes-Benz Hollywood

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Mercedes-Benz Hollywood was a Mercedes-Benz car dealership located in Hollywood, California.


Mercedes-Benz of Hollywood, as it was originally known, opened in 1954 at 6465 Sunset Boulevard and remained at that location until 1985. In the early 1960s, it billed itself as "The Nation's Largest Mercedes-Benz Dealership." A separate used car center was added behind the dealership in 1970 at 1520 Wilcox Avenue. In 1982, the dealership dropped "of" from its name and became known as Mercedes-Benz Hollywood.

Former location of Mercedes-Benz Hollywood (building on right) at 6353 Sunset Boulevard

In 1985, Mercedes-Benz Hollywood moved one block east to a brand new building at 6353 Sunset Boulevard. The Nadel Partnership architectural firm, designer of the building, won the "Society of American Registered Architects" award for the design in 1987.[1]

Some of the many celebrities known to have purchased cars from the dealership included Kareem Abdul-Jabbar, Pat Boone, Ernest Borgnine, Clark Gable,[2] Zsa Zsa Gabor, Harry James, and Elvis Presley.

Mercedes-Benz Hollywood eventually closed in 1995 but the award-winning building which housed the dealership soon became home to various high profile tenants such as multimedia production company Klasky Csupo and The Los Angeles Film School.[3]

Popular culture

Due to its Hollywood location and proximity to various television studios, Mercedes-Benz Hollywood would supply cars as prizes on popular games shows like The Price is Right and Sale of the Century.