Peter Shankman

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This article was considered for deletion at Wikipedia on December 9 2015. This is a backup of Wikipedia:Peter_Shankman. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/Peter_Shankman, the first at Wikipedia:Wikipedia:Articles_for_deletion/Peter_Shankman. Purge

Peter Shankman
File:Peter Shankman.jpg
Picture of Peter Shankman
Born (1972-08-06) August 6, 1972 (age 49)
New York City
Education Boston University
Occupation entrepreneur, author

Peter Shankman (born August 6, 1972) is an American entrepreneur, author and blogger.


Shankman started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, the first time an online news service covered any major political event.

Shankman was the creator of the Help a Reporter Out ("HARO") project,[1][2] a service for journalists later acquired by Vocus, Inc.[3] [4] and a PR firm called The Geek Factory. He is the author of books on marketing and social media.

He has been a guest speaker at TedX, South by Southwest, TBEX Europe, Affiliate Summit, BlogWorld Los Angeles and New York, The Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association,and many other conferences. [5]

Recent and announced keynote appearances include Dad 2.0,[6] Aces 2016,[7] and BlogPaws,[8] Pubcon 2014,[9] Ascend 2014:,[10] TAU Innovation Week 2015:,[11] and the International Conference on ADHD [12]

Shankman is also an angel investor, specializing in very early stage tech, advertising, marketing, and social media companies. Angel List - Shankman. Investments include DailyWorth, Namely, Pixability, Right Next Door, and Simplist.

Media Appearances

Shankman has been quoted on topics as diverse as early morning productivity [13] to toddler screen time [14] to how to reach small business customers[15] to the demise of Black Friday on CNN [16]

He frequently appears on CNN - examples are: Trump and his brand.[17] Online stigmatizing of overweight children [18] CNN Discussion re: Nationwide Home for the Holidays 2015 Super Bowl ad discussion[19]

Fox News on things to know when Facebook goes public,[20] and Fox Business on Twitter endorsements [21] and on Sony entering the drone industry. [22]

In 2011, Shankman Tweeted at Morton's asking them to bring him a steak when he got off his plane. A waiter in a tuxedo met him at his arrival gate with steak, shrimp, a side of potatoes, bread, two napkins and silverware. The tweet was named one of the top 10 Tweets of 2011 by Twitter. [23] and received substantial media coverage - World News Tonight,[24] ABC(Portland) [25] and Time, among others[26]

Advisory Roles and Personal

Shankman sits on the advisory boards of several companies, including DailyWorth, ScotteVest and Namely, and holds a seat on the NASA Civilian Advisory Council. He was appointed to this position by NASA Administrator Charles Bolden.[27]

Shankman has completed 14 marathons, seven Olympic distance triathlons, three half-Ironman triathlons, and one full Ironman Triathlon. He is a “B” licensed skydiver with over 300 jumps. On July 22, 2000 he organized over 100 Silicon Alley members into a group skydive.[28]


  • Zombie Loyalists: Using Great Service to Create Rabid Fans (St. Martin's Press, 2015)
  • Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In (Palgrave-MacMillan, 2013)
  • Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010)
  • Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006)


  1. van Buskirk, Eliot (September 14, 2009). "‘Help a Reporter Out’ Crowdsources News Sources". Condé Nast Digital. Retrieved 2009-09-23. 
  2. Buley, Taylor (8 September 2009). "Million-Dollar Crowd Sourcing". Retrieved 2009-09-23. 
  3. Clabaugh, Jeff (7 June 2010). "Vocus acquires Help A Reporter Out". Retrieved 2015-12-13. 
  4. Dybwad, Barb (10 Juen 2010). "Vocus Aquires Haro". Retrieved 2015-12-13. 
  5. "Inbound 2015". Retrieved 2015-12-02. 
  6. "Dads 2.0". Retrieved 2015-12-13. 
  7. "Aces 2016". Retrieved 2015-12-13. 
  8. "BlogPaws". Retrieved 2015-12-13. 
  9. [Pubcon 2014: "PubCon 2014"]. Pubcon 2014: Retrieved 2015-12-13. 
  10. "Ascend 2014". Retrieved 2015-12-13. 
  11. "TAU Innovation Week". Retrieved 2015-12-13. 
  12. [ADHD: "Intl Conf on ADHD"]. ADHD: Retrieved 2015-12-13. 
  13. Hakobyan, Margarita (12 November 2015). "There's a Type: Traits of Successful Entrepreneurs That You Can Develop". Retrieved 2015-12-02. 
  14. Pesce, Nicole (12 November 2015). "New York parents are conflicted over toddler screen time". NY Daily News. Retrieved 2015-12-02. 
  15. Abrams, Rhonda (6 May 2015). "How to reach your small business customers". USA Today. Retrieved 2015-12-02. 
  16. "CNN Hypes The Demise Of Black Friday’s Less Exciting Sister, ‘Cyber Monday’". CNN. 26 November 2012. Retrieved 2015-12-13. 
  17. "Trump and his brand.". CNN. 9 December 2015. Retrieved 2015-12-13. 
  18. "Online stigmatizing of overweight children". CNN. 5 January 2012. Retrieved 2015-12-13. 
  19. "Template:Citation error". CNN. 5 February 2015. Retrieved 2015-12-13. 
  20. "Template:Citation error". Fox News. 14 May 2012. Retrieved 2015-12-14. 
  21. "Template:Citation error". Fox Business. 10 June 2013. Retrieved 2015-12-14. 
  22. "Template:Citation error". Fox Business. 22 July 2015. Retrieved 2015-12-14. 
  23. "Template:Citation error". Mashable. 1 December 2011. Retrieved 2015-12-13. 
  24. "Morton's The Steakhouse and Peter Shankman on World News Tonight with Diane Sawyer 12-1-11". CNN. 1 December 2011. Retrieved 2015-12-13. 
  25. "Morton's Peter Shankman Twitter Tale Coverage from ABC TV". CNN. 8 August 2011. Retrieved 2015-12-13. 
  26. "How a Tweet Led to a Full Steak Dinner Delivered to the Airport". Time. 2o August 2011. Retrieved 2015-12-13. 
  27. "NASA Committees". Retrieved 2015-12-13. 
  28. "SmackMedia". Retrieved 2015-12-13. 

External links

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