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SRH is an acronym that stands for various phrases, including "Supporting Radical Habits" and "Stoners Reeking Havoc".
While putting on events through SRH Productions, Kevin Zinger and Ryan White began to produce t-shirts and hats with their logo on them, which the bands they booked would wear.
At its peak, SRH Clothing was bringing in more than $16 million a year in revenue.