Spindrift (company)

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company

Spindrift is a sparkling water company based in Waltham, Massachusetts. All of its products are made without the use of artificial sweeteners, natural flavors, or added sugar and are distributed nationally through stores such as Costco, Target, Trader Joe’s, and Whole Foods Market. The company also sells through their online store and other ecommerce platforms. All of Spindrift’s seven flavors are made with real fruit, kosher, and certified gluten free. The company is a member of One Percent for the Planet, dedicating 1% of their annual sales to environmental causes.[1][2]

History

Spindrift was founded by Bill Creelman in 2010 when he began crafting his own sparkling beverages to help quit his diet coke habit. Spindrift launched from his basement in Charlestown, Massachusetts with a line of craft sodas, introducing sparkling water later on. In 2017, the company switched to focus entirely on sparkling water citing consumer preferences for less sugary drinks and the company’s desire to stop using natural flavors in their beverages. The name, Spindrift, is inspired by Creelman’s experience working on fishing boats off Nantucket Island .[3]

Awards

Spindrift received the 2016 “Rising Star” award from BevNet, the industry’s leading beverage-oriented media company. According to BevNet, the award is given to “those brands and companies whose performance over the past year has put them in a position to create long-term change within the industry.”

References

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