Advanced Nutrients

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Advanced Nutrients Ltd. is a North American manufacturer and distributor of nutrients for hydroponic gardening, which is headquartered in California, USA. The company was founded in 1999. The company is best known for its liquid grow formulas such as Voodoo Juice, Iguana and Piranha and the first self-regulating pH formula – the pH Perfect® Technology. Advanced Nutrients produces more than 60 products. They cover all aspects of indoor gardening, especially hydroponics. Advanced Nutrients operates mainly on U.S., Canadian and European markets. It has offices in Canada, the United States, Bulgaria, the Czech Republic and Spain.

Currently, the sole owner of Advanced Nutrients is Michael "BigMike" Straumietis.[1]

History

Advanced Nutrients was established in 1999. In 1996 BigMike co-founded Canadian Soiless Ltd. - a hydroponic equipment and nutrients retailer. In 1998 it was replaced by Polar Bear Manufacturing Ltd – producer of professional hydroponic equipment including CO2 dispensers, climate monitoring systems, fans, heat exchangers.

In 1999, Polar Bear Manufacturing Ltd was transformed to Advanced Nutrients - the first hydroponic company to show the science behind the products. Its product were initially divided into several main lines (Hobbyist, Expert Grower, Professional Grower, and Grand Master). In 2013 Michael Straumietis became the sole owner of Advanced Nutrients.[2]

Subsidiaries

Currently Advanced Nutrients is a parent company for several projects and subsidiaries, including Balkan Plant Science Bulgaria Ltd., European Plant Science Ltd., and Holiday Heroes.

Plant Genome Sciences is a company, which existed in the past, and is now transferred to Balkan and European Plant Science.

Products

Advanced Nutrients offers more than 60 products in over 70 countries across the globe. After the introduction of the pH Perfect® technology and the Bio-certified formulae, the product lines became too complicated, and in 2013 the company announced three new product lines. All the products in them will be distributed not according to function but to price and origin.

  • Advanced Nutrients - the name of the new premium line; pH Perfect products included;
  • BioOrganic Buds - the name under which all the certified organic products are marketed;
  • Bud Factory - the company’s new collection of affordable hydroponic nutrients.[3]

Projects

Advanced Nutrients is a company with many projects. From charity to social responsibility to education and marketing. Among them are the Rosebud Magazine, the Growers Underground Website and a new school for the children in Uganda.[4]

Corporate social responsibility

Medical Marijuana Support

Advanced Nutrients is an open supporter of the legalization of medical marijuana cultivation and sale. Company representatives have participated in many discussions and debates. The company’s sub-projects provide information and advice on how and where to grow medical cannabis.

Advanced Nutrients works legally, in compliance with existing regulations.[5] It was the first organization or company ever to get a license for cultivating medical cannabis in Bulgaria, within a restricted area and for scientific purposes.[6]

Holiday Heroes

Holiday Heroes is a charity organization which focuses on supplying foodstuff to needy Bulgarian families, children and lone elderly people. It was first started in 2012, when BigMike discovered that no corporate charity was available to donate to in Bulgaria.

In this project, scores of local famous personalities, including BigMike himself, bring boxes with food directly to the doors of the people in need. Some of the "Heroes" are the Golden Girls of Bulgaria, Valeri Bojinov and others.

Activism – 1% for Green

Activism is Advanced Nutrients’ eco-friendly cause. As a part of this initiative, 1% of each “C.O.R.E.” (an acronym for Community Outreach R&D and Environment) nutrient sold is donated to an environmental cause.[7]

References

External links