Phil Davis (businessman)

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Phil Davis is a branding expert, and the founder of Tungsten Branding.

Phil Davis
Occupation Branding Expert
Known for Founder of Tungsten Branding

Early career

He ran a full service advertising firm in the Tampa Bay area of Florida for 17 years before moving to North Carolina.[1][2] There, he helped his new hometown name/brand The White Squirrel Music Festival.[3][4] The Festival is now an annual occurrence with 20,000-25,000 attendees.[3]  In 2003, he started Tungsten Branding in Asheville, North Carolina.[1][5][6] The business was later moved to Brevard.[7][8]

Naming and branding

Phil Davis is the founder of Tungsten Branding.[9][10][11][12]  He has named and/or branded over 250 regional, national, and international companies, products, and services,[9][13] including PODS (Portable On Demand Storage), America Strong, EarlyMoments, Trickle Star, TeamLogic IT, RallyHouse, Double Cross Vodka, Big Earth, Addition Financial, and TradingBlock.[10][14][15][16]  His company, Tungsten Branding, achieved a Top 5 Global Naming Firm ranking by in 2017 and 2018.[17][2] Davis has been interviewed about Branding by Forbes Agency Council, The Washington Post, Salon, Bloomberg’s Business Week, TV Guide, AdAge, AOL Small Business, D&B’s and others.[10][18][19] 

He hosts a national podcast, Brilliant Branding.[10][20][21] Davis has said that a problem people make is naming their company around their products and services, rather than naming it around their ultimate goal/ultimate mission.[17][2][5] He recommends leaving room for growth or a potential future pivot.[22]


  1. 1.0 1.1 "How To Brand And Name Your Company". 
  2. 2.0 2.1 2.2 "#11: Branding and Rebranding To Fit Your Identity - Phillip Davis". 2018-11-27. 
  3. 3.0 3.1 "White Squirrels to Bring in 25,000 to Cool N.C. Town".,%20 
  4. "Welcome to Heart of Brevard in Brevard, North Carolina". 
  5. 5.0 5.1 Cave, Andrew. "Naming Your Startup Company: Just Don't Do It Like Nike". 
  6. Dixon, Teresa (2010-04-06). "Goodbye, National City and AmTrust; hello, PNC and Ohio Savings" (in en-US). 
  7. Staff, Inc (2010-08-17). "10 Things to Do Before You Start Your Start-up". 
  8. Nish, Caitlin (2013-04-02). "The Art of Naming a New Advisory Firm". Wall Street Journal. ISSN 0099-9660. 
  9. 9.0 9.1 Davis, Phil. "Phil Davis". 
  10. 10.0 10.1 10.2 10.3 "Phillip Davis, Official Member of Forbes Councils". 
  11. "Naming a Business in 2015: Trends, Challenges, and Opportunities |". 
  12. "Naming experts’ 21 tips to choose the right domain name in the new top level domain space". 
  13. "Tungsten Branding Client Reviews |". 
  14. "Don't Let the Wrong Name Sink Your Startup". 2012-04-12. 
  15. "10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding". 
  16. "Post | Lists and Leads | Concept Marketing Group". 
  17. 17.0 17.1 GmbH, finanzen net. "Tungsten Branding Named Top 5 Global Naming Agency for Second Year in a Row | Markets Insider". 
  18. "Author |". 
  19. November 24, Kelle Clarke on; Business, 2014 in Building Your (2014-11-24). "Branding Your Notary Business With The Right Name". 
  20. "Brilliant Branding". 
  21. "Brilliant Branding on Apple Podcasts". 
  22. "Renaming Weinstein Company Won't Be Easy". 2017-10-10.