Phil Davis (businessman)

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Phil Davis is a branding expert, and the founder of Tungsten Branding.

Phil Davis
Occupation Branding Expert
Known for Founder of Tungsten Branding

Early career

He ran a full service advertising firm in the Tampa Bay area of Florida for 17 years before moving to North Carolina.[1][2] There, he helped his new hometown name/brand The White Squirrel Music Festival.[3][4] The Festival is now an annual occurrence with 20,000-25,000 attendees.[3]  In 2003, he started Tungsten Branding in Asheville, North Carolina.[1][5][6] The business was later moved to Brevard.[7][8]

Naming and branding

Phil Davis is the founder of Tungsten Branding.[9][10][11][12]  He has named and/or branded over 250 regional, national, and international companies, products, and services,[9][13] including PODS (Portable On Demand Storage), America Strong, EarlyMoments, Trickle Star, TeamLogic IT, RallyHouse, Double Cross Vodka, Big Earth, Addition Financial, and TradingBlock.[10][14][15][16]  His company, Tungsten Branding, achieved a Top 5 Global Naming Firm ranking by Clutch.co in 2017 and 2018.[17][2] Davis has been interviewed about Branding by Forbes Agency Council, The Washington Post, Salon, Bloomberg’s Business Week, TV Guide, AdAge, AOL Small Business, D&B’s AllBusiness.com and others.[10][18][19] 

He hosts a national podcast, Brilliant Branding.[10][20][21] Davis has said that a problem people make is naming their company around their products and services, rather than naming it around their ultimate goal/ultimate mission.[17][2][5] He recommends leaving room for growth or a potential future pivot.[22]

References

  1. 1.0 1.1 "How To Brand And Name Your Company". https://www.goforlaunch.io/how-to-brand-name-your-company/. 
  2. 2.0 2.1 2.2 "#11: Branding and Rebranding To Fit Your Identity - Phillip Davis". 2018-11-27. https://1to10.tech/episodes/branding-and-rebranding-to-fit-your-identity-phillip-davis-11/. 
  3. 3.0 3.1 "White Squirrels to Bring in 25,000 to Cool N.C. Town". http://animaltourism.com/news/2010/05/28/white-squirrels-to-bring-in-25000-to-cool-n-c-town,%20http://animaltourism.com/news/2010/05/28/white-squirrels-to-bring-in-25000-to-cool-n-c-town. 
  4. "Welcome to Heart of Brevard in Brevard, North Carolina". https://www.brevardnc.org/. 
  5. 5.0 5.1 Cave, Andrew. "Naming Your Startup Company: Just Don't Do It Like Nike". https://www.forbes.com/sites/andrewcave/2016/05/31/naming-your-start-up-company-just-dont-do-it-like-nike/. 
  6. Dixon, Teresa (2010-04-06). "Goodbye, National City and AmTrust; hello, PNC and Ohio Savings" (in en-US). https://www.cleveland.com/business/2010/04/goodbye_national_city_and_amtr.html. 
  7. Staff, Inc (2010-08-17). "10 Things to Do Before You Start Your Start-up". https://www.inc.com/guides/2010/08/10-things-to-do-before-you-start-your-start-up.html. 
  8. Nish, Caitlin (2013-04-02). "The Art of Naming a New Advisory Firm". Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/SB10001424127887323296504578398303174957508. 
  9. 9.0 9.1 Davis, Phil. "Phil Davis". https://www.entrepreneur.com/author/phil-davis2. 
  10. 10.0 10.1 10.2 10.3 "Phillip Davis, Official Member of Forbes Councils". https://profiles.forbes.com/members/agency/profile/Phillip-Davis-Founder-CEO-Tungsten-Branding/9f262703-ac45-401d-8c8f-90da254b4a0d. 
  11. "Naming a Business in 2015: Trends, Challenges, and Opportunities | Clutch.co". https://clutch.co/agencies/naming/resources/business-naming-domain-trends-2015. 
  12. "Naming experts’ 21 tips to choose the right domain name in the new top level domain space". https://www.key-systems.net/en/blog/choose-the-right-domain-name. 
  13. "Tungsten Branding Client Reviews | Clutch.co". https://clutch.co/profile/tungsten-branding. 
  14. "Don't Let the Wrong Name Sink Your Startup". 2012-04-12. https://readwrite.com/2012/04/12/dont-let-the-wrong-name-sink-y/. 
  15. "10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding". https://mediashower.com/blog/expert-interview-with-phillip-davis-about-naming-and-branding-for-media-shower/. 
  16. "Post | Lists and Leads | Concept Marketing Group". https://www.marketingsource.com/post/the-benefits-of-rebranding-your-company. 
  17. 17.0 17.1 GmbH, finanzen net. "Tungsten Branding Named Top 5 Global Naming Agency for Second Year in a Row | Markets Insider". https://markets.businessinsider.com/news/stocks/tungsten-branding-named-top-5-global-naming-agency-for-second-year-in-a-row-1027760310. 
  18. "Author | Clutch.co". https://clutch.co/author/Phillip%20Davis. 
  19. November 24, Kelle Clarke on; Business, 2014 in Building Your (2014-11-24). "Branding Your Notary Business With The Right Name". https://www.nationalnotary.org/notary-bulletin/blog/2014/11/branding-notary-business-right-name. 
  20. "Brilliant Branding". https://www.voiceamerica.com/show/2690/brilliant-branding. 
  21. "Brilliant Branding on Apple Podcasts". https://podcasts.apple.com/us/podcast/brilliant-branding/id1273354122. 
  22. "Renaming Weinstein Company Won't Be Easy". 2017-10-10. https://adage.com/article/cmo-strategy/weinstein-a-rebrand-helen-reddy/310825.