PMX Agency

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This article was considered for deletion at Wikipedia on October 10 2016. This is a backup of Wikipedia:PMX_Agency. All of its AfDs can be found at Wikipedia:Special:PrefixIndex/Wikipedia:Articles_for_deletion/PMX_Agency, the first at Wikipedia:Wikipedia:Articles_for_deletion/PMX_Agency. Purge

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company

PMX Agency, formerly PM Digital, is a digital marketing agency that provides paid search, SEO, social media, display, shopping feed management, creative and email marketing solutions to a variety of eCommerce, financial, publishing, and non-profit clients. Headquartered in New York, New York, its clients include The North Face, AARP, Aerosoles, Boden, Steve Madden, PC Richard & Son, the Paralyzed Veterans of America.[1]

History

PMX Agency was founded as PM Digital in 2001 by CEO Chris Paradysz [2] as the digital marketing division of the offline marketing company, ParadyszMatera.[3] With a $20,000 Google AdWords campaign, Bloomingdale's became the company's first client.[3] Through the addition of clients and key acquisitions like that of optimization company SpinShark in 2009[4] and the digital services of Zeta Interactive in July 2012,[5] PMX Agency grew to include digital marketing services such as SEO, social media marketing, display advertising, web analytics and creative services.[6]

In February 2016, PM Digital formed a partnership with NetBooster to grow the agency's international presence to 25 offices, 800 employees and $500 million of media spend.[7]

On June 6, 2016, PM Digital merged with parent company Paradysz, Inc. to form PMX Agency, Inc.[8] Shortly thereafter, Stagwell Group, founded by former Microsoft executive Mark Penn, acquired a majority stake in the company.[9]

Coverage

Since 2010, the agency has compiled, published and distributed quarterly digital marketing summary reports, an annual luxury study, annual back to school and annual Black Friday/Cyber Monday data compilations. These reports have been cited by many national and local publications such as HubSpot,[10] Business Insider,[11] and Search Engine Watch.[12]

Awards and reception

Template:News release

  • PM Digital Ranked the Fastest Growing SEM Agency in Internet Retailer's 2010 Top500 Guide® [13]
  • PM Digital Ranked Third Among Search Agencies in Internet Retailer's 2011 Top500 Guide® [14]
  • Bronze Stevie Award Winner, "Growing Non-Brand Paid Search using an Offline Zip Model" [15]
  • 2012 eTail Best in Class Award, Search for work on The Sportsman's Guide [16]
  • PM Digital Ranked Second Search Engine Marketing Vendor in Internet Retailer 2013 Top 1000 E-Retailers Guide® [17]
  • 2015 eTail Best in Class Award, Search for work on The North Face [18]
  • 2015 100 Best Companies to Work for Award winner, Minnesota Business Magazine [19]

See also

References

  1. "PMX Agency Clients". http://www.pmxagency.com/our-clients/. Retrieved 2016-06-10. 
  2. Cite error: Invalid <ref> tag; no text was provided for refs named bloom
  3. 3.0 3.1 "Top Entrepreneurs 2010". http://www.crainsnewyork.com/gallery/20100501/FEATURES/501009995/1. Retrieved 2015-10-28. 
  4. "PM Digital Acquires Optimizer SpinShark". http://paidcontent.org/article/419-search-marketer-pm-digital-buys-optimizer-spinshark/. 
  5. "PM Digital Acquires Digital Assets of Zeta Interactive". http://www.crainsnewyork.com/article/20120710/TECHNOLOGY/120719985. 
  6. "PM Digital Gold Member Company". http://www.sempo.org/members/?id=9910763. Retrieved 2015-10-28. 
  7. "PM Digital And NetBooster Partner To Form Mega-Performance Marketing Agency". February 18, 2016. http://wwd.com/retail-news/trends-analysis/pm-digital-luxury-retail-market-agency-name-change-pmx-10444884/. Retrieved 2016-06-10. 
  8. "PM Digital Re-brands as PMX Agency". June 6, 2016. http://wwd.com/retail-news/trends-analysis/pm-digital-luxury-retail-market-agency-name-change-pmx-10444884/. Retrieved 2016-06-10. 
  9. Cite error: Invalid <ref> tag; no text was provided for refs named stagwell
  10. Oetting, Jami (January 26, 2015). "Who Is the Affluent Consumer? 29 Revealing Stats". http://blog.hubspot.com/agency/affluent-consumer-stats. Retrieved October 17, 2016. 
  11. "Retailers Have Crazy Complex Strategies To Maximize How Much You Buy Online". November 29, 2012. http://www.businessinsider.com/retailers-2012-ecommerce-strategies-2012-11. Retrieved 2015-10-28. 
  12. "Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day". November 28, 2012. http://searchenginewatch.com/sew/news/2228251/cyber-monday-traffic-mobile-ad-spend-all-up-on-usd146-billion-shopping-day. Retrieved 2015-10-28. 
  13. "2010 eTail Best In Class Winners". http://www.prnewswire.com/news-releases/internet-retailers-2010-top500-guide-ranks-pm-digital-the-fastest-growing-sem-agency-95615844.html. Retrieved 2015-10-28. 
  14. "PM Digital Ranks Third Among Search Agencies in the Internet Retailer's 2011 Top500 Guide". June 8, 2011. http://finance.yahoo.com/news/pm-digital-ranks-third-among-210700796.html. Retrieved 2015-10-28. 
  15. "2012 Stevie Award Winners". http://www.stevieawards.com/pubs/awards/403_2654_21615.cfm. 
  16. "2012 eTail Best In Class Winners". http://theetailblog.com/2012/04/03/etail-west-2012s-best-in-class-winners-innovate-in-social-mobile-email-search/. Retrieved 2015-10-28. 
  17. "PM Digital Ranked Second Search Engine Marketing Vendor in Internet Retailer 2013 Top 1000 E-Retailers Guide". December 20, 2012. http://finance.yahoo.com/news/pm-digital-ranked-second-search-181700014.html. Retrieved 2016-10-17. 
  18. "Announcing the Etail 2015 Best-In-Class Award Winners". WBR Digital. March 2, 2015. http://theetailblog.com/2015/03/02/announcing-the-etail-2015-best-in-class-award-winners/. Retrieved 2015-10-28. 
  19. "The 2015 100 Best Companies to Work for Awards". http://www.minnesotabusiness.com/2015-100-best-companies-work-awards. Retrieved 2015-10-28. 

External links